Crowdfunduk presentation


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Presentation to Social Enterprise NW Trade Fair October 2011

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Crowdfunduk presentation

  1. 1. Crowdfunding A new way of financing social enterprises Anne Strachan @crowdfunduk [email_address]
  2. 2. Why
  3. 4. Register on a platform Design a pitch and upload a video Work out rewards Access any support offered If you reach the target – you receive the money You then complete the project and give rewards If you do not reach target the money is returned to donors (all or nothing model) Campaigns lasts 30-90 days Use your social networks, professional, interest and geographical networks Use the update and forum
  4. 5. <ul><li>Tip: it’s not just about money – it can be a gateway to engagement </li></ul><ul><ul><li>an invitation to participate in and influence a new venture </li></ul></ul><ul><ul><li>shared ownership from donation, through reward to celebration </li></ul></ul><ul><ul><li>an opportunity to build your community </li></ul></ul>
  5. 9. <ul><li>Tip: plan the campaign ahead </li></ul><ul><ul><li>Write an action plan draw up a weekly schedule; think about your different target donors and build your (face-to-face as well as online) networks in advance. </li></ul></ul><ul><li>Pitfall: setting unrealistic funding goals </li></ul><ul><ul><li>Too low and the project may not be viable - too high and it may not get funded. </li></ul></ul>
  6. 10. exclusive versions immortalised in the product personal interaction influence and involvement Souvenirs - mugs, stickers badges
  7. 11. Be yourself - Show people what special skills you have that make you uniquely qualified to own this project. Be genuine - Leave out the sales and marketing jargon.  Just tell people why you love this project and what makes it a great opportunity for them to support. Be thankful - Tell people how much/why you appreciate their support.
  8. 12. <ul><li>Tip: be creative and have fun </li></ul><ul><ul><li>A likeable pitch stands out. </li></ul></ul><ul><ul><li>Show some of the finished product. </li></ul></ul><ul><li>Pitfall: short and vague descriptions </li></ul><ul><ul><li>If people are going to donate they need to be clear what they are donating to and what it will look and feel like.. </li></ul></ul>
  9. 14. <ul><li>Tip from Derek Sivers: How to create a movement </li></ul><ul><li>The first follower </li></ul><ul><li>The first follower “ transforms a lone nut into a leader ” . Subsequent followers emulate the first follower not the leader. </li></ul><ul><li>Nurture your first followers. </li></ul>Dancing Man: how to make a movement
  10. 16. <ul><li>Tip from Malcolm Gladwell: The Tipping Point </li></ul><ul><li>Law of the few - how a disproportionate few affect so many. </li></ul><ul><li>Understanding who changes minds and influences people, and the small but critical ways the change takes place, is the first step to sweeping your audience up in your epidemic. </li></ul>
  11. 17. <ul><li>Tip from Malcom Gladwell: The Tipping Point </li></ul><ul><li>Connectors - People with an extraordinary knack for connecting people and ideas </li></ul><ul><li>Have social networks of 100 people or more across </li></ul><ul><li>many different worlds. </li></ul><ul><li>They bridge between different groups. </li></ul><ul><li>Translate and make accessible to all what they care about </li></ul><ul><li>Also mavens and salesmen </li></ul>
  12. 18. <ul><li>Tip from Christakis and Fowler: Connected: the amazing power of social networks </li></ul><ul><li>Three degrees of influence </li></ul><ul><li>Ripples through networks - our behaviours have impact on our friends, our friends’ friends, and our friends’ friends’ friends. </li></ul>
  13. 19. <ul><li>Plan ahead – set up or prime social networks </li></ul><ul><li>They won’t come if you just build it - actively manage the campaign </li></ul><ul><li>Don’t just think online – how else can you reach people </li></ul><ul><li>Success or failure – connect with </li></ul><ul><li>your donors </li></ul><ul><li>Success or failure – try again </li></ul>