Maiden Voyage for the Coors Light Silver Bullet Express

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Guests onboard will experience seven uniquely designed rail cars, each transformed
by the Coors Light Events team. These cars include an arcade car, ‘sports’ car,
cinema car, and the ‘Neon Box Car’, Coors Light’s ultimate nightclub on tracks. In
addition to the experience on the train, guests will also be treated to three unique
stops, including ‘Polar Bear Roll’ hot tub party in Jasper, a Coors Light toh-bog event
in Kamloops B.C., and the end-of-the-line bash, featuring popular musical group Keys
N Krates.

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Maiden Voyage for the Coors Light Silver Bullet Express

  1. 1. Social Media Release Communication + Content = Community Français Permalink | | Français SearchContact Information Maiden Voyage for the Coors i j k l m n Social Media Releases j k l m n The Coors Light BrewingMOLSON COORS Light Silver Bullet Express CompanyForest Kenney416-679-5493 100 lucky guests traveling the Canadian Rockies for three wickedForest.kenney@molsoncoors.com stops, two outrageous days, on one tricked out train TinyURLVIA RAIL CANADA http://tinyurl.com/3gms59v April 15, 2011 @ 10:00AMCatherine Kaloutsky Edmonton AB - For the first time ever, The Coors Light Brewing Company is pulling416-956-7683Catherine_kaloutsky@viarail.ca the Silver Bullet Express out of the station, working with VIA Rail Canada to send it on Most Recent an epic voyage through the Canadian Rockies. Departing from Edmonton later today, the train will be packed with over 100 guests from across Canada embarking on the Maiden Voyage for the Coors LightVideo ultimate travel adventure. Silver Bullet Express April 15, 2011 @ 10:00AM “Our Coors Light team has always known how to throw a great party, and the SilverSILVER BULLET EXPRESS TIME Bullet Express is going to be the most epic bash we’ve ever thrown,” said Barry LAPSED VIDEO Alexander, brand manager, Coors Light. “It is essentially four events all rolled into one, Comments beginning on the train itself and continuing with our stops throughout the weekend.” Bravo pour la super idee. Jespere Guests onboard will experience seven uniquely designed rail cars, each transformed etre partie du prochian voyage! by the Coors Light Events team. These cars include an arcade car, ‘sports’ car, – josee cinema car, and the ‘Neon Box Car’, Coors Light’s ultimate nightclub on tracks. In Maiden Voyage for the Coors Light addition to the experience on the train, guests will also be treated to three unique Silver Bullet Express stops, including ‘Polar Bear Roll’ hot tub party in Jasper, a Coors Light toh-bog event http://tinyurl.com/3gms59v in Kamloops B.C., and the end-of-the-line bash, featuring popular musical group Keys #CoorsLightSBE CLICK TO PLAY N Krates. – @MolsonFerg RT @MolsonFerg: if youd like toEmbed <div style="padding: 0px; margin: 0px; not on the train can follow many ofwidth="320" flashvars="&file=http://www.newswire.ca/en/releases/mmnr/smr/CreatingSilverbulletExpress.flv Those width:320px;"><embed height="260" the events online, either at CoorsLight.ca or track the Coors Light Express on the Coors Light French and English Facebook pages. Online fans can connect to through the rockies in guests on the train and other fans on Twitter using the hashtag #CoorsLightSBE. Canada...chec[..] SILVER BULLET EXPRESS Viewers of theScore Television Network will also see what’s happening, as Renee – @MolsonKristenB SNEAK PEAK Paquette one of its most recognizable faces, will offer behind-the-scenes cut-ins if youd like to track the Coors throughout the weekend, and host an exclusive video of the trip online at Light Express through the rockies theScore.com. in Canada...check it out here ht[..] – @MolsonFerg The transformation of the Silver Bullet Express cars has taken place over the last week by the Coors Light Events team, but has been over one year in development. The build Maiden Voyage for the Coors Light – a partnership with VIA Rail Canada – took five days and over 25 people in Toronto, Silver Bullet Express http://tinyurl.com/3gms59v before departing for Edmonton for its finishing touches this week. #CoorsLightSBE – @rlcom "VIA Rail is proud to be powering the first ever Silver Bullet Express, said Steve Del CLICK TO PLAY Bosco, VIA’s Chief Marketing and Sales Officer.  “It was an opportunity to showcase RT @vincentwhite: Maiden Voyage for the Coors Light Silver the potential of our passenger cars to help transformflashvars="&file=http://www.newswire.ca/en/releases/mmnr/smr/Molson_SDWV_SMR_sneak.m an idea into a reality, particularlyEmbed <div style="padding: 0px; margin: 0px; width:320px;"><embed height="260" width="320" one that will feature one of the country’s most awe-inspiring regions.  We hope that  Bullet Express: http://bit.ly/gaVVks this partnership between our strong Canadian brands continues with great success #cn[..] – @MolsonTonia over the coming years". DAY ONE HIGHLIGHTS OF THE Coors Light Silver Bullet express SILVER BULLET EXPRESS “There are one-hundred lucky winners climbing on board the Silver Bullet Express leaves the today, about to take the ride of their life.“ says Alexander, “And for anyone who didn’t station...cheers...http://bit.ly/gaVVks make it onboard we’re giving away two seats aboard next year’s Silver Bullet Express – @MolsonFerg tomorrow on our Facebook page.” Maiden Voyage for the Coors Light Silver Bullet Express: http://bit.ly/gaVVks #cnw #coorslightSBE #[..] Quotes – @vincentwhite Maiden Voyage for the Coors Light CLICK TO PLAY “Our Coors Light team has always known how to throw a great Silver Bullet Express party, and the Silver Bullet Express is going to be the most epic http://goo.gl/fb/bzkeYEmbed <div style="padding: 0px; margin: 0px; width:320px;"><embed height="260" width="320" flashvars="&file=http://www.newswire.ca/en/releases/mmnr/smr/CLSBE_DAY01_APPROVED.f bash we’ve ever thrown. It is essentially four events all rolled into – @CNWGroupSMR one, beginning on the train itself and continuing with our stops Maiden Voyage for the Coors Light throughout the weekend.” Silver Bullet ExpressVIDEO 4 - CHECK BACK SUNDAY http://tinyurl.com/3gms59v #cnw #CoorsLightS[..] Barry Alexander, Brand Manager, Coors Light – @MatKennedy Maiden Voyage for the Coors Light "VIA Rail is proud to be powering the first ever Silver Bullet Silver Bullet Express Express. It was an opportunity to showcase the potential of our http://tinyurl.com/3gms59v #cnw equipment to help transform an idea into a reality, particularly oops forgot [..] – @MolsonFK one that will feature one of the country’s most awe-inspiring RT @molsonfk: Maiden Voyage for CLICK TO PLAY regions. We hope that this partnership between our strong the Coors Light Silver Bullet Canadian brands continues with great success over the coming ExpressEmbed <div style="padding: 0px; margin: 0px; width:320px;"><embed height="260" width="320" flashvars="&file=http://www.newswire.ca/en/releases/mmnr/smr/" allowfullscreen="true" allows years". http://tinyurl.com/3gms59v #cn[..] – @sarahemajor Steve Del Bosco, Chief Marketing and Sales Officer, VIA Rail Canada Maiden Voyage for the Coors LightImages Silver Bullet Express “There are one-hundred lucky winners climbing on board the http://tinyurl.com/3gms59v #cnwSILVER BULLET EXPRESS LOGO (check out t[..] Silver Bullet Express today, about to take the ride of their life. – @MolsonFK And for anyone who didn’t make it onboard we’re giving away Le voyage inaugural du Silver two seats aboard next year’s Silver Bullet Express tomorrow on Bullet Express de Coors Light: Le our Facebook page.” 15 avril 2011 – Edmonton, Alberta [..]
  2. 2. – @GroupeCNWmedias Barry Alexander, Brand Manager, Coors Light RT @MolsonVal: Avez-vous vu le Silver Bullet Express de Coors Light?#CoorsLightSBE http://ow.ly/4Bi[..] Boilerplate – @MolsonFerg About VIA Rail Canada Avez-vous vu le Silver Bullet As Canadas national rail passenger service, VIA Rail Canadas mandate is to provide Express de Coors Light? Download #CoorsLightSBE http://ow.ly/4Biu5 efficient, environmentally sustainable and cost-effective passenger transportation, in both – @MolsonVal A GRAPHIC OF THE PHOTO official languages. Every week, VIA operates 503 intercity, transcontinental and regional TRACKER trains linking 450 communities across its 12,500-kilometre route network. The demand for RT @Draftfcb: A real Coors Silver VIA services is growing as travellers increasingly turn to train travel as a safe, hassle-free Bullet train. Amazing! I want in. and environmentally responsible alternative to congested roads and airports. For more http://ow.ly/4DBJP ^km information on VIA, go to viarail.ca. Follow VIA on Twitter at twitter.com/via_rail. Check out – @l_hugo VIA’s new Facebook page at facebook.com/viarailcanada. RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in. About Molson Coors Canada http://ow.ly/4DBJP ^km With its roots dating from 1786, Molson Coors Canada is proudly celebrating its 225th  – @Shmeremy anniversary this year. The Canadian division of Molson Coors Brewing Company is a global brewer with operations in Canada, the U.S., U.K. and Asia. The Company proudly offers  RT @Draftfcb: A real Coors Silver some of the most popular brands in Canada with an award-winning brand portfolio which Bullet train. Amazing! I want in. includes Molson Canadian, Coors Light, Molson Export, Molson Dry, Rickards and Molson http://ow.ly/4DBJP ^km Download – @john_d_hill M. Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including  the boutique brewery Creemore and Granville Island, and invests in communities from coast- RT @Draftfcb: A real Coors SilverAdditional Links to-coast through its various charitable initiatives and sports and entertainment sponsorships. Bullet train. Amazing! I want in. Molson Coors Canada is committed to promoting its products and events in a responsible  http://ow.ly/4DBJP ^km Coors Light Website manner. – @BJ3624 Coors Light English Facebook RT @Draftfcb: A real Coors Silver page Bullet train. Amazing! I want in. Coors Light French Facebook http://ow.ly/4DBJP ^km page – @marcelobrat Follow the conversation on Technorati tags: Coors Light Silver Bullet Express Party Twitter I want in too!!! RT @Draftfcb A real Hot Tub Party VIA Rail Coors Light Train Train Party Coors Silver Bullet train. Amazing! I del.icio.us tags: Coors Light Silver Bullet Express Party want in. http://ow.ly/4DB[..] Hot Tub Party VIA Rail Coors Light Train Train Party – @shelbeRoo RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in. http://ow.ly/4DBJP ^km – @obiwanknaeble Leave a comment A real Coors Silver Bullet train. Amazing! I want in. http://ow.ly/4DBJP ^km – @Draftfcb view all 25 tweets RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in. josee http://ow.ly/4DBJP ^km – @Shelly_Porter Bravo pour la super idee. Jespere etre partie du prochian voyage! "Maiden Voyage for the Coors April 15, 2011 @ 11:52AM Light Silver Bullet Express" on SMR http://bit.ly/hvygD5 – @CarRental_ZA @MolsonFK Maiden Voyage for the Coors Light Silver Bullet Express http://tinyurl.com/3gms59v #cnw (check out the videos) April 15, 2011 @ 02:01PM @sarahemajor RT @molsonfk: Maiden Voyage for the Coors Light Silver Bullet Express http://tinyurl.com/3gms59v #cnw (check out the videos) April 15, 2011 @ 02:05PM @MolsonFK Maiden Voyage for the Coors Light Silver Bullet Express http://tinyurl.com/3gms59v #cnw oops forgot the hashtag #CoorsLightSBE April 15, 2011 @ 02:09PM @MatKennedy Maiden Voyage for the Coors Light Silver Bullet Express http://tinyurl.com/3gms59v #cnw #CoorsLightSBE April 15, 2011 @ 02:12PM @CNWGroupSMR Maiden Voyage for the Coors Light Silver Bullet Express http://goo.gl/fb/bzkeY April 15, 2011 @ 02:17PM @GroupeCNWmedias Le voyage inaugural du Silver Bullet Express de Coors Light: Le 15 avril 2011 – Edmonton, Alberta – Pour la tou... http://bit.ly/fzPEKi
  3. 3. April 15, 2011 @ 02:23PM@vincentwhiteMaiden Voyage for the Coors Light Silver Bullet Express: http://bit.ly/gaVVks #cnw#coorslightSBE #awesome (@MolsonFerg @MolsonTonia) April 15, 2011 @ 03:22PM@MolsonFergCoors Light Silver Bullet express leaves the station...cheers...http://bit.ly/gaVVks April 15, 2011 @ 04:32PM@MolsonToniaRT @vincentwhite: Maiden Voyage for the Coors Light Silver Bullet Express:http://bit.ly/gaVVks #cnw #coorslightSBE #awesome April 15, 2011 @ 04:48PM@rlcomMaiden Voyage for the Coors Light Silver Bullet Expresshttp://tinyurl.com/3gms59v #CoorsLightSBE April 15, 2011 @ 06:11PM@MolsonFergif youd like to track the Coors Light Express through the rockies inCanada...check it out here http://ow.ly/4BiqJ April 15, 2011 @ 07:13PM@MolsonKristenBRT @MolsonFerg: if youd like to track the Coors Light Express through therockies in Canada...check it out here http://ow.ly/4BiqJ April 15, 2011 @ 07:32PM@MolsonFergMaiden Voyage for the Coors Light Silver Bullet Expresshttp://tinyurl.com/3gms59v #CoorsLightSBE April 15, 2011 @ 07:47PM@MolsonValAvez-vous vu le Silver Bullet Express de Coors Light?#CoorsLightSBEhttp://ow.ly/4Biu5 April 16, 2011 @ 05:15PM@MolsonFergRT @MolsonVal: Avez-vous vu le Silver Bullet Express de Coors Light?#CoorsLightSBE http://ow.ly/4Biu5 April 16, 2011 @ 06:54PM@DraftfcbA real Coors Silver Bullet train. Amazing! I want in. http://ow.ly/4DBJP ^km April 19, 2011 @ 06:48PM@obiwanknaebleRT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in.http://ow.ly/4DBJP ^km April 19, 2011 @ 06:49PM@shelbeRooI want in too!!! RT @Draftfcb A real Coors Silver Bullet train. Amazing! I want in.
  4. 4. http://ow.ly/4DBJP ^km April 19, 2011 @ 06:50PM @marcelobrat RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in. http://ow.ly/4DBJP ^km April 19, 2011 @ 06:52PM @BJ3624 RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in. http://ow.ly/4DBJP ^km April 19, 2011 @ 06:55PM @john_d_hill RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in. http://ow.ly/4DBJP ^km April 19, 2011 @ 07:17PM @Shmeremy RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in. http://ow.ly/4DBJP ^km April 19, 2011 @ 07:27PM @l_hugo RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in. http://ow.ly/4DBJP ^km April 19, 2011 @ 10:21PM @CarRental_ZA "Maiden Voyage for the Coors Light Silver Bullet Express" on SMR http://bit.ly/hvygD5 April 20, 2011 @ 06:51AM @Shelly_Porter RT @Draftfcb: A real Coors Silver Bullet train. Amazing! I want in. http://ow.ly/4DBJP ^km April 20, 2011 @ 04:45PM Comment moderation policyName:Email:URL:Comment:Validation code Submit
  5. 5. © CNW Group, 2011

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