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http://crowdfactory.com, The following companies may lack the illuminating glow of the more established players in today’s marketplace. A few may even have little to no name recognition. However, this year’s CRM Rising Stars have a promising sparkle that is worth a double take. This group of six is quite diverse, encompassing traditional CRM solutions as well as some unexpected wild cards. From an auspicious enterprise social networking tool to a collective-buying discount Web site to even a crowd sourcing platform used by some of the biggest names in pop culture today (Did somebody say Britney?), these up-and-comers could enter the big time sooner rather than later.