Social Media Marketing Management Tools


Published on, With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. While there numerous tools that manage single platforms (like Twitter) this list includes services that manage multiple social network accounts, content and measurement. Crowd Factory – Suite of social media marketing tools include Social Campaign, that enables marketers to acquire new customers through simple social gestures and custom social marketing campaigns while easily tracking ROI.

Published in: Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Social Media Marketing Management Tools

  1. 1. Home About Resources Archives Subscribe Consulting ContactOnline Marketing Blog search GONewsletter BIGLIST Blogs SEO Social Media Content Marketing PR Liveblogging Interviews More » 22 Social Media Marketing Management Tools SUBSCRIBE TO ONLINE MARKETING BLOG Lee Odden    Online Marketing, Social Media Tweet enter your email GOWith every online marketing Sharechannel and discipline, there mustbe tools to make the task ofmarketing more efficient andeffective. Social Media Marketingis no different. Over the past 6-9months, I’ve been researchingand reviewing a variety of socialmedia management tools thathelp with everything from sourcenetwork connections to campaign& social content management tomonitoring & measurement. Whilethere numerous tools that manage single platforms (like Twitter) this list includes servicesthat manage multiple social network accounts, content and measurement. SUBSCRIBE TO TOPRANK’S TIPS NEWSLETTER First Name Last NameAt some point we’ll do more with individual reviews, but in the meantime, here is a list of22 different social media marketing management tools, platforms and services to help Email GOmanage and scale your online marketing efforts on the social web: Get monthly SEO news, tips and commentary. We respect your privacy. Recent Posts Recipe for Successful Blog Marketing & SEO at TECHmunch Austin 2011 Blog Comments: Are You A Person Or A Thing? 5 Ways to Fail at Content Marketing & Tips to Succeed Essentials of Integrating SEO & Social MediaShoutlet – Manages social media marketing communications with one platform forbuilding, engaging and measuring social media. Includes multiple account and platform SES New York in 2011 – 5 Great Reasons to Get Search Smart in the Big Applesupport, social CRM and ecommerce for Facebook, email marketing and mobile features. Social Media & SEO at Search Congress Barcelona 10 Tips on Adding Content Marketing to Your Mix Twitter Engagement for Business Make the Most Out of Marketing Conferences: SES London 2011 Wrap-Up Email Marketing & Social Media Interview: Kristin Hersant of StrongMail Popular Recipe for Successful Blog Marketing & SEO at TECHmunchDirect Message Lab – Provides consulting, implementation and a platform (REACH) for Austin 2011centralized management of social media promotions & contests, advertising and 22 Social Media Marketing Management Toolsmeasurement. Social Media Marketing Tools: 11 Best URL Shorteners 10 Ways to Create a More Engaging Facebook Page 5 Examples of Social Media in Healthcare Marketing 5 Ways to Fail at Content Marketing & Tips to Succeed Essentials of Integrating SEO & Social Media Best and Worst Practices Social Media Marketing 25 Must Read Social Media Marketing Tips Blog Comments: Are You A Person Or A Thing?Objective Marketer - Offers social media marketing and analytics with integrated Tagscampaign management (Twitter, Blogs, Facebook, YouTube), multi-channel execution,engagement reports and user management. biglist Blogging Blog Marketing Blog Optimization blog reviews blogs conference Content Marketing danny sullivan Google interview lee odden Link Building marketing
  2. 2. sherpa matt cutts online marketing Online PR pay per click Press Release Optimization prweb Pubcon Public Relations search engine optimization searchWildfire Interactive - Platform for easy creation, implementation and management of engine strategies Search Insiderbranded interactive campaigns including: sweepstakes, contests and give-aways. Summit Search Marketing search marketing blogs sem blogs SEO seo blogs seo pr ses chicago seschicago06 ses new york ses san jose sessanjose08 sessanjose2007 smx Social Media social media marketing tips toprank twitter web analytics YahooStrongMail Social Studio – Comprehensive social media marketing platform with a referralmarketing platform, social sharing tool and campaign management application. Categories(Disclosure: StrongMail is a TopRank client) Select Category 6 SEE TOPRANK SPEAK MARKETING RESOURCESSprout - Cloud-based visual authoring software used to build interactive Engage Ads andEngage Apps that deliver rich, interactive, and social content across the web and mobile devices. Online Marketing Blog on FacebookSpredfast - Enterprise social media management system that allows an organization to Likemanage, monitor, and measure its voices across multiple social media channels. Alsooffers a white label option for agencies. 7,876 people like Online Marketing Blog. Mike Seph Kelly Jessica Saikat Michał Jenny Ryan Anastasia Chase Facebook social pluginsocialTALK – allows brands to create (text, photos, videos), manage (customize workflow& approval process), publish (single source, scheduled publishing to multiple platforms)and measure (aggregated analytics dashboard) their content strategy and postingschedule. RECOGNITIONCrowd Factory – Suite of social media marketing tools include Social Campaign, thatenables marketers to acquire new customers through simple social gestures and customsocial marketing campaigns while easily tracking ROI.
  3. 3. Awareness - Social marketing hub that centralizes social media content publishing,management, measurement and engagement. Also includes access to 7 white-labeled,best practice social networking applications.@this moment – Built on the @this moment platform, DEC is a system for managing a brand’s presence across multiple online environments combining multimedia UGC, and avariety of real-time inputs which are distributed across social platforms including YouTubeBrand Channels, Facebook Fan Pages, MySpace Brand Communities & the iPhone.MediaFunnel – Offers a Business Social Media platform for Facebook and Twittersupporting multiple users per profile and editorial review. Includes monitoring andintegrates with – Works with clients and agencies through a Social Relationship Management (SEM)platform offering Facebook tabs & applications, a publishing feature for Facebook &Twitter and mobile solutions.Sprinklr – Social media marketing platform and consulting services for consumer & B2Bmarketers as well as agencies. Provides social media audience research, acquisition,content promotion and measurement tools.
  4. 4. Janrain – Web based platform of tools including: Engage to make it easy for users toconnect a site with their social networks, Federate to facilitate navigation across multipleweb properties & partner sites with a single log-in (currently supports 16 networks),Capture to leverage user data for personalized experiences.Sprout Social – Affordable social media dashboard, monitoring, team workflow, influencerand contact management, performance metrics and daily or weekly email summaries.Supports Twitter, Facebook, LinkedIn, Yelp and Foursquare.Sendible – Social media marketing platform that supports 30+ networks & servicesoffering management of: accounts/profiles, messages & content, social contacts, contentdiscovery, engagement, blog content & promotion, monitoring and analytics. Also offers awhite label version for agencies.KickApps – Self service social media web site authoring and social content managementsystem system supporting video, social networking, social graph & activity streams, apps & analytics. Enables web publishers and marketers to develop branded communities,social applications and interactive widgets on their websites and across the social web.Solutions for small and large business.Postling – Local business social media marketing platform to create content, stayorganized and reach customers. Currently free for small business or personal Social Marketing –  A social marketing suite, including feed-enabled social gesturesand widgets, social dashboard, segmentation tools, influencer identification, conversion tracking and built-in friend casting.
  5. 5. HootSuite - Social media dashboard for managing social content and engagement onmultiple networks with team workflow and statistics.Seesmic – Web and desktop tools to manage social marketing activity on Twitter,Facebook, FourSquare, Google Buzz and Linkedin plus a plug-in marketplace for moresocial management options.This list of social media marketing platforms & services “ad hoc” was compiled bybookmarking various services as they were discovered or pitched to us (we don’t reply topitches).  Here’s another useful list of SMMS was compiled in March 2010 by JeremiahOwyang.What social media marketing dashboards, software and management tools from the listabove have you tested or use? Reviews, observations, insights and questions are greatlyappreciated!Obviously, tools are only as good as the expertise of the people using them, so TopRankMarketing is always interested in helping companies develop their social media roadmapand recommend the right supporting software for implementation. Like 277 Tweet SUBSCRIBE TO TOPRANK’S TIPS NEWSLETTER First Name Last Name Email GO Get Online Marketing news, tips & expert insight. We respect your privacy. Comments OffRate this Post: (13 votes, average: 4.62 out of 5)Related Posts You May Enjoy Reading: l 10 Twitter Management Tools You Can’t Live Without l Comment Management Tools You Should Know l 11 Free Tools for Social Media Optimization l 10 Questions for Social Media Measurement Success l Social Media Marketing Checklist Please read the Online Marketing Blog comment policy.Comments are closed. Hosting sponsor: Hosted in a VISI Data Center | ©2010 TopRank Online Marketing | Top