Beyond broadcasting                        Presented by Calum Brannan                        Co-founder CrowdControlHQ    ...
Introducing your very own free puppy                      Photo	  credit:	  23am.com	  	  	  	  	  h1p://www.flickr.com/pho...
How ‘Social’ has changed behaviours forever                Customers     Social     Employees                Organisations
‘Social’ is a state of mind       •  Gen	  Y	  are	  the	  vanguard,	  but	  they	  are	  not	  the	            only	  soc...
5 steps to social media success            (1) You are already on          social media. Accept this               and beg...
5 steps to social media success         (2) Start by creating the              right policies.
5 steps to social media success          (3) You already have the         content, ideas and people           for an effec...
5 steps to social media success          (4) Integrate social         where you can and join          channels together.
5 steps to social media success           (5) Continue to plan,             training and keep                  aligning.
Where are you on your journey?                                                                                            ...
“While	  the	  decision	  to	  post	  videos,	  pictures,	              thoughts,	   experiences,	   and	   observa6ons	  ...
Are you aware of the       #risks  of Social Media?
Chaos…Beyond broadcasting   Presented by Calum Brannan   @calumbrannan
Control…Beyond broadcasting   Presented by Calum Brannan   @calumbrannan
Where we fit in:                                                                 Policies                                 ...
We work with                      Partners	  of	  the	  Chartered	  InsPtute	  of	  Public	  RelaPons	  (CIPR)	           ...
Further reading                              Are local councils taking full                              advantage of Soci...
Thank you for you time.You can request a demo of our    software here: http:// www.crowdcontrolhq.com
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Social media risks and steps to go beyond broadcasting

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This presentation looks at social media risks and the 5 steps for social media success

Download the 'Beyond Broadcasting' white paper here: http://www.crowdcontrolhq.com/beyond-broadcasting-whitepaper.php

Presented by Calum Brannan http://www.twitter.com/calumbrannan

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  • Presentation by Calum Brannan, social media entrepreneur and strategist
  • Social media risks and steps to go beyond broadcasting

    1. 1. Beyond broadcasting Presented by Calum Brannan Co-founder CrowdControlHQ @calumbrannanBeyond broadcasting Presented by Calum Brannan @calumbrannan
    2. 2. Introducing your very own free puppy Photo  credit:  23am.com          h1p://www.flickr.com/photos/23am/3816472099/  Beyond broadcasting Presented by Calum Brannan @calumbrannan
    3. 3. How ‘Social’ has changed behaviours forever Customers Social Employees Organisations
    4. 4. ‘Social’ is a state of mind •  Gen  Y  are  the  vanguard,  but  they  are  not  the   only  social  consumers.  Social  consumers’  ages   range  from  teens  to  50s    (Pivot  research  2011)   •  Social  consumers  are  be/er  defined  by  their   behaviour  Beyond broadcasting Presented by Calum Brannan @calumbrannan
    5. 5. 5 steps to social media success (1) You are already on social media. Accept this and begin taking advantage of it.
    6. 6. 5 steps to social media success (2) Start by creating the right policies.
    7. 7. 5 steps to social media success (3) You already have the content, ideas and people for an effective social media strategy. Just find and engage them.
    8. 8. 5 steps to social media success (4) Integrate social where you can and join channels together.
    9. 9. 5 steps to social media success (5) Continue to plan, training and keep aligning.
    10. 10. Where are you on your journey? Stage 4 Stage 3 Impactful Stage 2 Operational Social  engagement  is   Stage 1 Experimental In-­‐sync  social   driving  real  business   Traditional results  with  systems   engagement  strategy   ‘Trying  out’  various   and  tools  now  fully   with  operaPons.   TradiPonal  command   social  engagement   refined  to  support   Training,  alignment   and  control   tacPcs  but   confident  and   and  campaign   operaPons  using  one-­‐ disconnected  to   competent  execuPon   integra8on  delivering   way  communica8ons   operaPons  using   across  various  levels   tangible  results.     to  drive  desired   disparate  measures   of  the  business.   outcomes.   and  complete   dedicaPon.  Beyond broadcasting Presented by Calum Brannan @calumbrannan
    11. 11. “While  the  decision  to  post  videos,  pictures,   thoughts,   experiences,   and   observa6ons   to   social   networking   sites   is   personal,   a   single   act  can  create  far-­‐reaching  consequences  for   individuals  as  well  as  organisa6ons”   Sharon  Allen           Chairman  of  the  Board  Deloi1e  LLP    Beyond broadcasting Presented by Calum Brannan @calumbrannan
    12. 12. Are you aware of the #risks of Social Media?
    13. 13. Chaos…Beyond broadcasting Presented by Calum Brannan @calumbrannan
    14. 14. Control…Beyond broadcasting Presented by Calum Brannan @calumbrannan
    15. 15. Where we fit in: Policies Strategy Processes We  are  the  suppor8ng   technology  that   ensures  long-­‐term   success   Resources SupportBeyond broadcasting Presented by Calum Brannan @calumbrannan
    16. 16. We work with Partners  of  the  Chartered  InsPtute  of  Public  RelaPons  (CIPR)   Partners  of  LG  Comms  (Local  Government  CommunicaPons)     Partners  of    APCOMM  (AssociaPon  of  Police  Communicators)  Beyond broadcasting Presented by Calum Brannan @calumbrannan
    17. 17. Further reading Are local councils taking full advantage of Social Media? Can the comms team handle efficient two-way communications on their own? Should local councils consider integrating social media into the contact centre ? Case study: Integrating social at North Lanarkshire Council Download: www.crowdcontrolhq.comBeyond broadcasting Presented by Calum Brannan @calumbrannan
    18. 18. Thank you for you time.You can request a demo of our software here: http:// www.crowdcontrolhq.com

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