SlideShare a Scribd company logo
1 of 15
A Window into our
       Digital Future

European Internet Trends
    of Today & Tomorrow

      Microsoft, April 2009
Since 2004, broadband
                                                            connections across Europe
                                                            have grown by almost 95%,
                                                          from 44 million households in
                                                          2005 to over 85 million today.




   http://www.flickr.com/photos/74741809@N00/697348117/


A Window into your Digital Future
Based on current growth trends,
                                                          Microsoft projections estimate that
                                                          Internet consumption will outstrip
                                                              traditional TV in June 2010,
                                                             averaging 14.2 hours per week
                                                                against 11.5 hours for TV




  http://www.flickr.com/photos/37354253@N00/2333147636/


A Window into your Digital Future
By 2010 Microsoft predicts
  people will spend over 2.5
 days a month on the Internet.




                                    http://www.flickr.com/photos/34427470616@N01/3171592427/


A Window into your Digital Future
A Window into your Digital Future
http://www.flickr.com/photos/33124677@N00/136481748/




  Europeans spent on average
   8.9 hours per week, or 1.5
 days a month, using the web
  in 2008, up 27% from 2004 –
     more time than they did
                                    Internet use on PCs will drop
 reading print media, watching
                                     from 95% today to only 50%
     movies, or playing video
                                    over the next 5 years as other
             games.
                                     web enabled devices such as
                                       IPTV, games consoles and
                                    mobile phones become more
                                                popular
A Window into your Digital Future
Online video has established
   itself as the most popular
      online entertainment
 application, with more than 1
      in 4 (28%) Europeans
 watching short or full-length
  videos —an increase of over
         150% since 2006



                                    http://www.flickr.com/photos/30607051@N00/2321646173/


A Window into your Digital Future
A Window into your Digital Future
The European North/South
                                    Divide: Nordic countries have
                                     an Internet penetration rate
                                    of 76% on average, compared
                                      to 45% in southern Europe




A Window into your Digital Future
Content (such as news
   websites and online video)
        and communication
  (e-mail and social networks)       http://www.flickr.com/photos/18378655@N00/2769699053/

    represent 65% of all time
  spent online and commerce
   (including online shopping)
   represents a third (33%) of
      time spent on the web



                                    http://www.flickr.com/photos/96745290@N00/54371294/


A Window into your Digital Future
Windows Live Messenger is the number
                                     1 free Instant Messenger service with
                                      320 million people around the world
                                    exchanging 8.2 billion messages per day.
                                      Windows Live Hotmail is the number
                                      one mail service with 271 million e-
                                     mails sent across the globe every day.

                                         On its own, the Windows Live
                                    Messenger user base is larger than any
                                    of the top three social networking sites
                                         and if the Windows Live user
                                    community was a country, it would be
                                      the third-largest in the world – with
                                        nearly half a billion “residents”.




A Window into your Digital Future
A growing volume of mobile phone users will watch video or TV
  programming on their handsets over the next five years. The
 bulk of these mobile video viewers will be casual in their usage,
  watching short and long-form content for free. Video capable
 handsets will grow from just 31% of the installed base in 2008
    to 76% of the installed base in 2013. Mobile browsing is
 expected to grow from 19% adoption in 2008 to 30% in 2013.




   http://www.flickr.com/photos/98964418@N00/1045492723/   http://www.flickr.com/photos/12817132@N07/2698887371/


A Window into your Digital Future
A Window to the Future
Microsoft predicts 5 trends for the future

1. The 3 screens
We will see a concerted shift to
seamless PC, TV and mobile experiences

2. The Rise of Connected Entertainment
Seamless entertainment experiences
will bridge the gap between online and
offline: This will end the need to watch
TV in real-time as we shift to seamless
PC and TV experiences. Long form video
content and IPTV will become the norm
on a TV that is really, a PC. Consumers
will download movies and TV shows and
only access ‘live’ TV for big news and
sports events.
                                             http://www.flickr.com/photos/22861830@N00/2553668324/


A Window into your Digital Future
3. The whole web becomes social
Social connectivity will become commercial and advertising will become increasingly
personal: Online commerce will represent a larger share of overall consumer
spending. User generated content (UGC) online shopping experiences will provide
users with a relevant online experience. And businesses will be able to target
consumers with location relevant offers and services in real time

4. The 3D Internet:
The 3D Internet will become a reality, with consumers able to virtually experience a
holiday resort before they book, students will be able to attend virtual lectures and
shoppers will be able to see how an armchair would look in their living room before
they buy it.

5. The rise of Smartphones
Smartphones will stop being a category of their own, and become mainstream,
affordable choices. People will increasingly use mobiles as a natural first port of call
for web browsing, social networking, photo sharing, music, videos and other
dimensions of their digital lives. Mobile browsing is expected to grow from 19%
adoption in 2008 to 30% in 2013.


A Window into your Digital Future
Full report available for download at:
  http://crossthebreeze.com/2009/04/07/internet-to-overtake-tv-in-june-
                                                                 2010/




A Window into your Digital Future

More Related Content

What's hot

Assignment 2 task 1 Evolution of digital marketing
Assignment 2 task 1 Evolution of digital marketingAssignment 2 task 1 Evolution of digital marketing
Assignment 2 task 1 Evolution of digital marketingPetraSomogyvari
 
Social media stats of the month - January
Social media stats of the month - JanuarySocial media stats of the month - January
Social media stats of the month - JanuaryVisible
 
Top 10 need-to-knows_about_social_networking_and_where_it_is_headed.pdf[1]
Top 10 need-to-knows_about_social_networking_and_where_it_is_headed.pdf[1]Top 10 need-to-knows_about_social_networking_and_where_it_is_headed.pdf[1]
Top 10 need-to-knows_about_social_networking_and_where_it_is_headed.pdf[1]Tere Soli­s
 
The Evolution of the Internet
The Evolution of the InternetThe Evolution of the Internet
The Evolution of the InternetFrancescaCook6
 
UGC and Digital Divides: Interviewing the Taxi Driver 2.0
UGC and Digital Divides:Interviewing the Taxi Driver 2.0UGC and Digital Divides:Interviewing the Taxi Driver 2.0
UGC and Digital Divides: Interviewing the Taxi Driver 2.0davidbrake
 
Online Policy Primer: Facebook
Online Policy Primer: Facebook Online Policy Primer: Facebook
Online Policy Primer: Facebook ingridkreidler
 
20110401 training - steal this deck
20110401   training - steal this deck20110401   training - steal this deck
20110401 training - steal this deckThomas Crampton
 
Mobile Contents
Mobile ContentsMobile Contents
Mobile Contentsdriver86
 
Why 2010 is the year of Mobile Social Media
Why 2010 is the year of Mobile Social MediaWhy 2010 is the year of Mobile Social Media
Why 2010 is the year of Mobile Social MediaJim Ayson
 
Social Networking And Hiv Aids Communications 01
Social Networking And Hiv Aids Communications 01Social Networking And Hiv Aids Communications 01
Social Networking And Hiv Aids Communications 01pete cranston
 
FGCA Conf Presentation Dec 09
FGCA Conf Presentation Dec 09FGCA Conf Presentation Dec 09
FGCA Conf Presentation Dec 09csukach
 
Our relationship with the internet
Our relationship with the internetOur relationship with the internet
Our relationship with the internetLaurenMacgregor6
 
Privacy, social networks and EU policy
Privacy, social networks and EU policyPrivacy, social networks and EU policy
Privacy, social networks and EU policyChris Marsden
 
Strategic management of whatsapp
Strategic management of whatsapp Strategic management of whatsapp
Strategic management of whatsapp hiteshkrohra
 
Mobile 101 for Higher Education
Mobile 101 for Higher EducationMobile 101 for Higher Education
Mobile 101 for Higher EducationIvonne Kinser
 

What's hot (20)

Assignment 2 task 1 Evolution of digital marketing
Assignment 2 task 1 Evolution of digital marketingAssignment 2 task 1 Evolution of digital marketing
Assignment 2 task 1 Evolution of digital marketing
 
Social media stats of the month - January
Social media stats of the month - JanuarySocial media stats of the month - January
Social media stats of the month - January
 
Top 10 need-to-knows_about_social_networking_and_where_it_is_headed.pdf[1]
Top 10 need-to-knows_about_social_networking_and_where_it_is_headed.pdf[1]Top 10 need-to-knows_about_social_networking_and_where_it_is_headed.pdf[1]
Top 10 need-to-knows_about_social_networking_and_where_it_is_headed.pdf[1]
 
The Evolution of the Internet
The Evolution of the InternetThe Evolution of the Internet
The Evolution of the Internet
 
UGC and Digital Divides: Interviewing the Taxi Driver 2.0
UGC and Digital Divides:Interviewing the Taxi Driver 2.0UGC and Digital Divides:Interviewing the Taxi Driver 2.0
UGC and Digital Divides: Interviewing the Taxi Driver 2.0
 
Online Policy Primer: Facebook
Online Policy Primer: Facebook Online Policy Primer: Facebook
Online Policy Primer: Facebook
 
20110401 training - steal this deck
20110401   training - steal this deck20110401   training - steal this deck
20110401 training - steal this deck
 
Mobile Contents
Mobile ContentsMobile Contents
Mobile Contents
 
Why 2010 is the year of Mobile Social Media
Why 2010 is the year of Mobile Social MediaWhy 2010 is the year of Mobile Social Media
Why 2010 is the year of Mobile Social Media
 
Online Policy Primer
Online Policy PrimerOnline Policy Primer
Online Policy Primer
 
Social Networking And Hiv Aids Communications 01
Social Networking And Hiv Aids Communications 01Social Networking And Hiv Aids Communications 01
Social Networking And Hiv Aids Communications 01
 
Redes Sociales y Movilidad
Redes Sociales y MovilidadRedes Sociales y Movilidad
Redes Sociales y Movilidad
 
FGCA Conf Presentation Dec 09
FGCA Conf Presentation Dec 09FGCA Conf Presentation Dec 09
FGCA Conf Presentation Dec 09
 
Our relationship with the internet
Our relationship with the internetOur relationship with the internet
Our relationship with the internet
 
Privacy, social networks and EU policy
Privacy, social networks and EU policyPrivacy, social networks and EU policy
Privacy, social networks and EU policy
 
How People Learn About Their Local Community in a Digital Age
How People Learn About Their Local Community in a Digital AgeHow People Learn About Their Local Community in a Digital Age
How People Learn About Their Local Community in a Digital Age
 
Strategic management of whatsapp
Strategic management of whatsapp Strategic management of whatsapp
Strategic management of whatsapp
 
Mobile 101 for Higher Education
Mobile 101 for Higher EducationMobile 101 for Higher Education
Mobile 101 for Higher Education
 
indiana library federation reference conference keynote
indiana library federation reference conference keynoteindiana library federation reference conference keynote
indiana library federation reference conference keynote
 
3 tech trend areas cybertour cildc
3 tech trend areas cybertour cildc3 tech trend areas cybertour cildc
3 tech trend areas cybertour cildc
 

Similar to Europe Logs On

Evolution of internet
Evolution of internetEvolution of internet
Evolution of internetAkshayBaskar
 
2.0 assigment-1 task - British Academy of Digital Marketing
2.0 assigment-1 task  - British Academy of Digital Marketing2.0 assigment-1 task  - British Academy of Digital Marketing
2.0 assigment-1 task - British Academy of Digital MarketingValentina Solidani
 
Internet - History, present and future
Internet - History, present and futureInternet - History, present and future
Internet - History, present and futureMobile88
 
The evolution of internet
The evolution of internetThe evolution of internet
The evolution of internetTatianaMoreto
 
Digital marketing
Digital marketingDigital marketing
Digital marketingFridaThelin
 
How consumers use technology & its impact on their lives
How consumers use technology & its impact on their livesHow consumers use technology & its impact on their lives
How consumers use technology & its impact on their livesIOrangeDigital
 
Pt.2 mobile trends
Pt.2 mobile trendsPt.2 mobile trends
Pt.2 mobile trendsTerence Ling
 
Unit 1: Evolution of Digital Marketing Assignment 2, Task 1
 Unit 1: Evolution of Digital Marketing Assignment 2, Task 1 Unit 1: Evolution of Digital Marketing Assignment 2, Task 1
Unit 1: Evolution of Digital Marketing Assignment 2, Task 1CharlotteFriggieri
 
Assignment 2
Assignment 2 Assignment 2
Assignment 2 Hollie5
 
EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLD
EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLDEVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLD
EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLDFelixNdem
 
Digital Revolution
Digital RevolutionDigital Revolution
Digital RevolutionAnnaDeac1
 
Ten Technology Trends that Will Shape the Next-Generation Internet
Ten Technology Trends that Will Shape the Next-Generation InternetTen Technology Trends that Will Shape the Next-Generation Internet
Ten Technology Trends that Will Shape the Next-Generation InternetCisco Services
 
Ericsson Mobility Report, November 2015 - Regional report Europe
Ericsson Mobility Report, November 2015 - Regional report EuropeEricsson Mobility Report, November 2015 - Regional report Europe
Ericsson Mobility Report, November 2015 - Regional report EuropeEricsson
 
How consumers use technology to impact their lives.
How consumers use technology to impact their lives.How consumers use technology to impact their lives.
How consumers use technology to impact their lives.Francene Mullings
 
The Evolution & Impact of Technology .pptx
The Evolution & Impact of Technology .pptxThe Evolution & Impact of Technology .pptx
The Evolution & Impact of Technology .pptxMorganEvans44
 

Similar to Europe Logs On (20)

Evolution of internet
Evolution of internetEvolution of internet
Evolution of internet
 
2.0 assigment-1 task - British Academy of Digital Marketing
2.0 assigment-1 task  - British Academy of Digital Marketing2.0 assigment-1 task  - British Academy of Digital Marketing
2.0 assigment-1 task - British Academy of Digital Marketing
 
Changing digital landscape
Changing digital landscapeChanging digital landscape
Changing digital landscape
 
Internet - History, present and future
Internet - History, present and futureInternet - History, present and future
Internet - History, present and future
 
Global analysis digital consumer
Global analysis digital consumerGlobal analysis digital consumer
Global analysis digital consumer
 
The evolution of internet
The evolution of internetThe evolution of internet
The evolution of internet
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
How consumers use technology & its impact on their lives
How consumers use technology & its impact on their livesHow consumers use technology & its impact on their lives
How consumers use technology & its impact on their lives
 
Europe Logs On
Europe Logs OnEurope Logs On
Europe Logs On
 
Evolution of internet.pptx
Evolution of internet.pptxEvolution of internet.pptx
Evolution of internet.pptx
 
Pt.2 mobile trends
Pt.2 mobile trendsPt.2 mobile trends
Pt.2 mobile trends
 
Unit 1: Evolution of Digital Marketing Assignment 2, Task 1
 Unit 1: Evolution of Digital Marketing Assignment 2, Task 1 Unit 1: Evolution of Digital Marketing Assignment 2, Task 1
Unit 1: Evolution of Digital Marketing Assignment 2, Task 1
 
Assignment 2
Assignment 2 Assignment 2
Assignment 2
 
EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLD
EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLDEVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLD
EVEOLUTION OF INTERNET AND ITS IMPACTS IN TODAYS WORLD
 
Digital Revolution
Digital RevolutionDigital Revolution
Digital Revolution
 
Ten Technology Trends that Will Shape the Next-Generation Internet
Ten Technology Trends that Will Shape the Next-Generation InternetTen Technology Trends that Will Shape the Next-Generation Internet
Ten Technology Trends that Will Shape the Next-Generation Internet
 
Ericsson Mobility Report, November 2015 - Regional report Europe
Ericsson Mobility Report, November 2015 - Regional report EuropeEricsson Mobility Report, November 2015 - Regional report Europe
Ericsson Mobility Report, November 2015 - Regional report Europe
 
How consumers use technology to impact their lives.
How consumers use technology to impact their lives.How consumers use technology to impact their lives.
How consumers use technology to impact their lives.
 
The Evolution & Impact of Technology .pptx
The Evolution & Impact of Technology .pptxThe Evolution & Impact of Technology .pptx
The Evolution & Impact of Technology .pptx
 
Assignment 2
Assignment 2Assignment 2
Assignment 2
 

More from Kris Hoet

CIO Leadership Summit Keynote: From know-how to know-why
CIO Leadership Summit Keynote: From know-how to know-whyCIO Leadership Summit Keynote: From know-how to know-why
CIO Leadership Summit Keynote: From know-how to know-whyKris Hoet
 
European Planners Conference 2014: Building Social Currency requires Agile Th...
European Planners Conference 2014: Building Social Currency requires Agile Th...European Planners Conference 2014: Building Social Currency requires Agile Th...
European Planners Conference 2014: Building Social Currency requires Agile Th...Kris Hoet
 
Building brands through social currency // Dani Komunikacija
Building brands through social currency // Dani KomunikacijaBuilding brands through social currency // Dani Komunikacija
Building brands through social currency // Dani KomunikacijaKris Hoet
 
How to make the mobile phone a social object again?
How to make the mobile phone a social object again?How to make the mobile phone a social object again?
How to make the mobile phone a social object again?Kris Hoet
 
Creative Academy @ Golden Drum: Social Currency fuels Braveness & Creativity
Creative Academy @ Golden Drum: Social Currency fuels Braveness & CreativityCreative Academy @ Golden Drum: Social Currency fuels Braveness & Creativity
Creative Academy @ Golden Drum: Social Currency fuels Braveness & CreativityKris Hoet
 
The ass of kris hoet
The ass of kris hoetThe ass of kris hoet
The ass of kris hoetKris Hoet
 
Social Media Forum: Social Currency
Social Media Forum: Social CurrencySocial Media Forum: Social Currency
Social Media Forum: Social CurrencyKris Hoet
 
Agile planning
Agile planningAgile planning
Agile planningKris Hoet
 
21st Century Love Revolution
21st Century Love Revolution21st Century Love Revolution
21st Century Love RevolutionKris Hoet
 
TIME for change (SIME08)
TIME for change (SIME08)TIME for change (SIME08)
TIME for change (SIME08)Kris Hoet
 
Customer First 07
Customer First 07Customer First 07
Customer First 07Kris Hoet
 

More from Kris Hoet (12)

CIO Leadership Summit Keynote: From know-how to know-why
CIO Leadership Summit Keynote: From know-how to know-whyCIO Leadership Summit Keynote: From know-how to know-why
CIO Leadership Summit Keynote: From know-how to know-why
 
European Planners Conference 2014: Building Social Currency requires Agile Th...
European Planners Conference 2014: Building Social Currency requires Agile Th...European Planners Conference 2014: Building Social Currency requires Agile Th...
European Planners Conference 2014: Building Social Currency requires Agile Th...
 
Building brands through social currency // Dani Komunikacija
Building brands through social currency // Dani KomunikacijaBuilding brands through social currency // Dani Komunikacija
Building brands through social currency // Dani Komunikacija
 
How to make the mobile phone a social object again?
How to make the mobile phone a social object again?How to make the mobile phone a social object again?
How to make the mobile phone a social object again?
 
Creative Academy @ Golden Drum: Social Currency fuels Braveness & Creativity
Creative Academy @ Golden Drum: Social Currency fuels Braveness & CreativityCreative Academy @ Golden Drum: Social Currency fuels Braveness & Creativity
Creative Academy @ Golden Drum: Social Currency fuels Braveness & Creativity
 
The ass of kris hoet
The ass of kris hoetThe ass of kris hoet
The ass of kris hoet
 
Social Media Forum: Social Currency
Social Media Forum: Social CurrencySocial Media Forum: Social Currency
Social Media Forum: Social Currency
 
Agile planning
Agile planningAgile planning
Agile planning
 
Social CRM
Social CRMSocial CRM
Social CRM
 
21st Century Love Revolution
21st Century Love Revolution21st Century Love Revolution
21st Century Love Revolution
 
TIME for change (SIME08)
TIME for change (SIME08)TIME for change (SIME08)
TIME for change (SIME08)
 
Customer First 07
Customer First 07Customer First 07
Customer First 07
 

Recently uploaded

Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsLeah Henrickson
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityVictorSzoltysek
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightSafe Software
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxFIDO Alliance
 
Generative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdfGenerative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdfalexjohnson7307
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentationyogeshlabana357357
 
Vector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxVector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxjbellis
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...ScyllaDB
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!Memoori
 
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Paige Cruz
 
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...ScyllaDB
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Skynet Technologies
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?Paolo Missier
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxFIDO Alliance
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024Lorenzo Miniero
 
How to Check GPS Location with a Live Tracker in Pakistan
How to Check GPS Location with a Live Tracker in PakistanHow to Check GPS Location with a Live Tracker in Pakistan
How to Check GPS Location with a Live Tracker in Pakistandanishmna97
 
CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)Wonjun Hwang
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontologyjohnbeverley2021
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingScyllaDB
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...panagenda
 

Recently uploaded (20)

Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
ChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps ProductivityChatGPT and Beyond - Elevating DevOps Productivity
ChatGPT and Beyond - Elevating DevOps Productivity
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptx
 
Generative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdfGenerative AI Use Cases and Applications.pdf
Generative AI Use Cases and Applications.pdf
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentation
 
Vector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptxVector Search @ sw2con for slideshare.pptx
Vector Search @ sw2con for slideshare.pptx
 
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
Event-Driven Architecture Masterclass: Engineering a Robust, High-performance...
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
Observability Concepts EVERY Developer Should Know (DevOpsDays Seattle)
 
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
 
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
(Explainable) Data-Centric AI: what are you explaininhg, and to whom?
 
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptxHarnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
Harnessing Passkeys in the Battle Against AI-Powered Cyber Threats.pptx
 
WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024WebRTC and SIP not just audio and video @ OpenSIPS 2024
WebRTC and SIP not just audio and video @ OpenSIPS 2024
 
How to Check GPS Location with a Live Tracker in Pakistan
How to Check GPS Location with a Live Tracker in PakistanHow to Check GPS Location with a Live Tracker in Pakistan
How to Check GPS Location with a Live Tracker in Pakistan
 
CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)CORS (Kitworks Team Study 양다윗 발표자료 240510)
CORS (Kitworks Team Study 양다윗 발표자료 240510)
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream Processing
 
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
Easier, Faster, and More Powerful – Alles Neu macht der Mai -Wir durchleuchte...
 

Europe Logs On

  • 1. A Window into our Digital Future European Internet Trends of Today & Tomorrow Microsoft, April 2009
  • 2. Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million today. http://www.flickr.com/photos/74741809@N00/697348117/ A Window into your Digital Future
  • 3. Based on current growth trends, Microsoft projections estimate that Internet consumption will outstrip traditional TV in June 2010, averaging 14.2 hours per week against 11.5 hours for TV http://www.flickr.com/photos/37354253@N00/2333147636/ A Window into your Digital Future
  • 4. By 2010 Microsoft predicts people will spend over 2.5 days a month on the Internet. http://www.flickr.com/photos/34427470616@N01/3171592427/ A Window into your Digital Future
  • 5. A Window into your Digital Future
  • 6. http://www.flickr.com/photos/33124677@N00/136481748/ Europeans spent on average 8.9 hours per week, or 1.5 days a month, using the web in 2008, up 27% from 2004 – more time than they did Internet use on PCs will drop reading print media, watching from 95% today to only 50% movies, or playing video over the next 5 years as other games. web enabled devices such as IPTV, games consoles and mobile phones become more popular A Window into your Digital Future
  • 7. Online video has established itself as the most popular online entertainment application, with more than 1 in 4 (28%) Europeans watching short or full-length videos —an increase of over 150% since 2006 http://www.flickr.com/photos/30607051@N00/2321646173/ A Window into your Digital Future
  • 8. A Window into your Digital Future
  • 9. The European North/South Divide: Nordic countries have an Internet penetration rate of 76% on average, compared to 45% in southern Europe A Window into your Digital Future
  • 10. Content (such as news websites and online video) and communication (e-mail and social networks) http://www.flickr.com/photos/18378655@N00/2769699053/ represent 65% of all time spent online and commerce (including online shopping) represents a third (33%) of time spent on the web http://www.flickr.com/photos/96745290@N00/54371294/ A Window into your Digital Future
  • 11. Windows Live Messenger is the number 1 free Instant Messenger service with 320 million people around the world exchanging 8.2 billion messages per day. Windows Live Hotmail is the number one mail service with 271 million e- mails sent across the globe every day. On its own, the Windows Live Messenger user base is larger than any of the top three social networking sites and if the Windows Live user community was a country, it would be the third-largest in the world – with nearly half a billion “residents”. A Window into your Digital Future
  • 12. A growing volume of mobile phone users will watch video or TV programming on their handsets over the next five years. The bulk of these mobile video viewers will be casual in their usage, watching short and long-form content for free. Video capable handsets will grow from just 31% of the installed base in 2008 to 76% of the installed base in 2013. Mobile browsing is expected to grow from 19% adoption in 2008 to 30% in 2013. http://www.flickr.com/photos/98964418@N00/1045492723/ http://www.flickr.com/photos/12817132@N07/2698887371/ A Window into your Digital Future
  • 13. A Window to the Future Microsoft predicts 5 trends for the future 1. The 3 screens We will see a concerted shift to seamless PC, TV and mobile experiences 2. The Rise of Connected Entertainment Seamless entertainment experiences will bridge the gap between online and offline: This will end the need to watch TV in real-time as we shift to seamless PC and TV experiences. Long form video content and IPTV will become the norm on a TV that is really, a PC. Consumers will download movies and TV shows and only access ‘live’ TV for big news and sports events. http://www.flickr.com/photos/22861830@N00/2553668324/ A Window into your Digital Future
  • 14. 3. The whole web becomes social Social connectivity will become commercial and advertising will become increasingly personal: Online commerce will represent a larger share of overall consumer spending. User generated content (UGC) online shopping experiences will provide users with a relevant online experience. And businesses will be able to target consumers with location relevant offers and services in real time 4. The 3D Internet: The 3D Internet will become a reality, with consumers able to virtually experience a holiday resort before they book, students will be able to attend virtual lectures and shoppers will be able to see how an armchair would look in their living room before they buy it. 5. The rise of Smartphones Smartphones will stop being a category of their own, and become mainstream, affordable choices. People will increasingly use mobiles as a natural first port of call for web browsing, social networking, photo sharing, music, videos and other dimensions of their digital lives. Mobile browsing is expected to grow from 19% adoption in 2008 to 30% in 2013. A Window into your Digital Future
  • 15. Full report available for download at: http://crossthebreeze.com/2009/04/07/internet-to-overtake-tv-in-june- 2010/ A Window into your Digital Future