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Exposure_Experience_390_EC

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Exposure_Experience_390_EC

  1. 1. EXPOSURE/EXPERIENCEencounterFILM_TELEVISION_ADVERTISINGSOCIAL MEDIA_HISTORY_PUBLICSERVICES_SPORTS_CUSTOMIZATIONunderstanding our perception of American “muscle” automobiles
  2. 2. In popular culture there is a particular way that “muscle”cars are projected onto the public. Through the collectionand compilation of information regarding the variousmethods that the public are exposed to muscle cars, onemay begin to make suggestions as to what particulardetails, body types, colors, and other characteristics defineour experience of the car. With a foundation of informationthat is provided by popular culture, I will begin to compiledata of my physical exposure to the car in the context ofthe city of Milwaukee. As a passive participant, the goal isto understand the differences between the projectedimage of the “muscle” car, and what we are exposed toeveryday.thesisEXPOSURE/EXPERIENCE understanding our perception of American “muscle” automobilesmap_Milwaukee County
  3. 3. EXPOSURE/EXPERIENCE understanding our perception of American “muscle” automobilesmap_Milwaukee Countymethodology Displayed at left is agrouping of 21 vehiclesencountered over a weeklong period. Thecircumference is dictatedby the observation ofphysical traits that stronglycorrelate with projectionsconsistent in popularmedia.By also recording various traits Ihave the ability to manipulatenotational devices, hoping toreveal patterns of exposure.Perhaps the colors shown at leftdepict paint color of the 21 cars,which can be compared tocolors commonly chosen by themedia to most appropriatelycapture the “essence” of thecar.mustang red roush racing, pins, red rims North & Farwellmustang red convertible I-94 Eastbound (State Fair)mustang red _ Maryland & Bradfordmustang red racing lights Lake Park & Ravine roadmustang red black pinstripes Maryland Ave.mustang red _ oakland & Bradfordmustang red _ newhall & northmustang red black pinstripes Water & Knappmustang red convertible Murray & Bradfordmustang red white pinstripes Brady & holtonmustang red black pinstripes Oakland & Edgewoodmustang red Water & Juneaumustang red convertible tan Hartford Parkingcamaro red black pins 46th & Forest Homecamaro red _ Locust & Martin Luther Kingcamaro red Kenwood & Lakecharger red black scoop Hartford Maryland Parking lotcharger red Oklahoma & Forest Homecharger red _ Prospect & Masontrans am red convertible 43rd & Nationalcougar red _ 14th & Oklahomamustang green _ milwaukee public marketmustang lime green _IMAGE_ Lincoln Memorial Drivetrans am green _ I-43 Northmustang yellow convertible, spoiler Howell & Rawsonmustang yellow _IMAGE_ Lincoln Memorial Drivemustang yellow _ 22nd & rogersmustang yellow _ Locust & Marylandmustang yellow black racing stripes, rims Oklahoma & Forest Homecamaro yellow _ Locust & Martin Luther Kingmustang charcoal _ SARUP parkingmustang charcoal cali license, convertible 1st & Oklahomamustang charcoal black pinstripes Bartlett & Locustmustang charcoal _ North & Holtoncamaro charcoal Capitol & Oaklandcharger charcoal _ 26th & Forest Homecharger charcoal _ 46th & Forest Homecharger charcoal _ Maryland & Farwellcharger charcoal Maryland & Farwellmustang black white trim Edgewood Klotschemustang black everfree humboldt & locustmustang black hood scoop Capitol & Oaklandmustang black side scoop fins I-94 Westboundcamaro black spoiler 34th & Northcamaro black spoiler I-94 Westboundcharger black blue pins,racing stripes, scoop Hartford Maryland Parking lotcharger black _ 58th & Clevelandcharger black _ Sarup Parking lotcharger black _ Locust & Holtoncharger black _ I-41 Northcharger black 43rd & Nationalcharger black 24th & Rogerschallenger black _ 43rd & Lincolnchallenger black white pins 35th & oklahomachallenger black 6th & Northchallenger black R/T 68th & Clevelandfirebird black yellow pins, gauges 46th & Dakotamustang powder blue white pinstripes Hartford & Cramermustang blue white pinstripes 27th & Oklahomamustang dark blue convertible Locust & Marylandmustang powder blue black pinstripes 43rd & Greenfieldmustang blue white pinstripes, fins, spoilers, gt Marqutte Interchangemustang powder blue white pinstripes Water & Clybournmustang blue White pinstripes St. Paul & Watercamaro blue Oakland & Edgewoodcharger blue Capitol & Oaklandcharger slate gray crashed 43rd & Capitolcorvette stingraysky blue Whole Foodsmustang white Oakland & kenwoodmustang white black pinstripes SARUP Parkingcamaro white convertible Brady & Van Burencamaro white Brew City Shooterscharger white _ Prospect & Northcharger white 43rd & Nationalchallenger white _ 43rd & Mitchellchallenger white Brew City Shooterscamaro silver rims 6th & Northcamaro silver _ 43rd & Manitobacamaro silver Hartford & Marylandcamaro silver Hartford & Marylandcharger silver _ 43rd & Nationalcharger silver black pinstripes Water & Statecharger silver _ SARUP Parkingcharger silver _ 43rd & Greenfieldcharger silver _ I-94 Westboundcharger silver "sheila" 43rd Soniccharger silver SARUP Parking Lotfirebird silver dual hood scoop, convertible 48th & Forest homecamaro burnt orange _ water st. & wisconsincamaro orange black pinstripes SARUP parkingcamaro burnt orange convertible 43rd & Orchardcamaro orange Murray & Bradfordcamaro orange black pinstripes, convertible I-94 Westboundchallenger orange black pinstripes, R/T 43rd & Greenfieldchallenger orange black pinstripes, R/T Edgewood & Oaklandmustang gold custom gold paint I-41 Northcamaro purple custom purple paint Oakland & Hartfordchallenger purple white racing stripes I-41 Northcharger maroon _ 35th& oklahomacharger police police vehicle 43rd & Kinnickinic
  4. 4. EXPOSURE/EXPERIENCE understanding our perception of American “muscle” automobilesmethodologymustang red roush racing, pins, red rims North & Farwellmustang red convertible I-94 Eastbound (State Fair)mustang red _ Maryland & Bradfordmustang red racing lights Lake Park & Ravine roadmustang red black pinstripes Maryland Ave.mustang red _ oakland & Bradfordmustang red _ newhall & northmustang red black pinstripes Water & Knappmustang red convertible Murray & Bradfordmustang red white pinstripes Brady & holtonmustang red black pinstripes Oakland & Edgewoodmustang red Water & Juneaumustang red convertible tan Hartford Parkingcamaro red black pins 46th & Forest Homecamaro red _ Locust & Martin Luther Kingcamaro red Kenwood & Lakecharger red black scoop Hartford Maryland Parking lotcharger red Oklahoma & Forest Homecharger red _ Prospect & Masontrans am red convertible 43rd & Nationalcougar red _ 14th & Oklahomamustang green _ milwaukee public marketmustang lime green _IMAGE_ Lincoln Memorial Drivetrans am green _ I-43 Northmustang yellow convertible, spoiler Howell & Rawsonmustang yellow _IMAGE_ Lincoln Memorial Drivemustang yellow _ 22nd & rogersmustang yellow _ Locust & Marylandmustang yellow black racing stripes, rims Oklahoma & Forest Homecamaro yellow _ Locust & Martin Luther Kingmustang charcoal _ SARUP parkingmustang charcoal cali license, convertible 1st & Oklahomamustang charcoal black pinstripes Bartlett & Locustmustang charcoal _ North & Holtoncamaro charcoal Capitol & Oaklandcharger charcoal _ 26th & Forest Homecharger charcoal _ 46th & Forest Homecharger charcoal _ Maryland & Farwellcharger charcoal Maryland & Farwellmustang black white trim Edgewood Klotschemustang black everfree humboldt & locustmustang black hood scoop Capitol & Oaklandmustang black side scoop fins I-94 Westboundcamaro black spoiler 34th & Northcamaro black spoiler I-94 Westboundcharger black blue pins,racing stripes, scoop Hartford Maryland Parking lotcharger black _ 58th & Clevelandcharger black _ Sarup Parking lotcharger black _ Locust & Holtoncharger black _ I-41 Northcharger black 43rd & Nationalcharger black 24th & Rogerschallenger black _ 43rd & Lincolnchallenger black white pins 35th & oklahomachallenger black 6th & Northchallenger black R/T 68th & Clevelandfirebird black yellow pins, gauges 46th & Dakotamustang powder blue white pinstripes Hartford & Cramermustang blue white pinstripes 27th & Oklahomamustang dark blue convertible Locust & Marylandmustang powder blue black pinstripes 43rd & Greenfieldmustang blue white pinstripes, fins, spoilers, gt Marqutte Interchangemustang powder blue white pinstripes Water & Clybournmustang blue White pinstripes St. Paul & Watercamaro blue Oakland & Edgewoodcharger blue Capitol & Oaklandcharger slate gray crashed 43rd & Capitolcorvette stingraysky blue Whole Foodsmustang white Oakland & kenwoodmustang white black pinstripes SARUP Parkingcamaro white convertible Brady & Van Burencamaro white Brew City Shooterscharger white _ Prospect & Northcharger white 43rd & Nationalchallenger white _ 43rd & Mitchellchallenger white Brew City Shooterscamaro silver rims 6th & Northcamaro silver _ 43rd & Manitobacamaro silver Hartford & Marylandcamaro silver Hartford & Marylandcharger silver _ 43rd & Nationalcharger silver black pinstripes Water & Statecharger silver _ SARUP Parkingcharger silver _ 43rd & Greenfieldcharger silver _ I-94 Westboundcharger silver "sheila" 43rd Soniccharger silver SARUP Parking Lotfirebird silver dual hood scoop, convertible 48th & Forest homecamaro burnt orange _ water st. & wisconsincamaro orange black pinstripes SARUP parkingcamaro burnt orange convertible 43rd & Orchardcamaro orange Murray & Bradfordcamaro orange black pinstripes, convertible I-94 Westboundchallenger orange black pinstripes, R/T 43rd & Greenfieldchallenger orange black pinstripes, R/T Edgewood & Oaklandmustang gold custom gold paint I-41 Northcamaro purple custom purple paint Oakland & Hartfordchallenger purple white racing stripes I-41 Northcharger maroon _ 35th& oklahomacharger police police vehicle 43rd & Kinnickinicmustang green _ milwaukee public marketmustang red roush racing, pins, red rims North & Farwellmustang red convertible I-94 Eastbound (State Fair)mustang yellow convertible, spoiler Howell & Rawsonmustang charcoal _ SARUP parkingmustang charcoal cali license, convertible 1st & Oklahomamustang red _ Maryland & Bradfordmustang red racing lights Lake Park & Ravine roadmustang black white trim Edgewood Klotschemustang powder blue white pinstripes Hartford & Cramermustang red black pinstripes Maryland Ave.mustang red _ oakland & Bradfordmustang red _ newhall & northmustang yellow _IMAGE_ Lincoln Memorial Drivemustang black everfree humboldt & locustmustang lime green _IMAGE_ Lincoln Memorial Drivemustang blue white pinstripes 27th & Oklahomamustang yellow _ 22nd & rogersmustang red black pinstripes Water & Knappmustang black hood scoop Capitol & Oaklandmustang yellow _ Locust & Marylandmustang gold custom gold paint I-41 Northmustang dark blue convertible Locust & Marylandmustang red convertible Murray & Bradfordmustang white Oakland & kenwoodmustang white black pinstripes SARUP Parkingmustang powder blue black pinstripes 43rd & Greenfieldmustang red white pinstripes Brady & holtonmustang red black pinstripes Oakland & Edgewoodmustang black side scoop fins I-94 Westboundmustang yellow black racing stripes, rims Oklahoma & Forest Homemustang blue white pinstripes, fins, spoilers, gt Marqutte Interchangemustang powder blue white pinstripes Water & Clybournmustang charcoal black pinstripes Bartlett & Locustmustang red Water & Juneaumustang blue White pinstripes St. Paul & Watermustang charcoal _ North & Holtonmustang red convertible tan Hartford Parkingmustang gray convertible SARUP Parkingcamaro burnt orange _ water st. & wisconsincamaro silver rims 6th & Northcamaro black spoiler 34th & Northcamaro silver _ 43rd & Manitobacamaro dark purple _ 47th & Forest Homecamaro red black pins 46th & Forest Homecamaro orange black pinstripes SARUP parkingcamaro yellow _ Locust & Martin Luther Kingcamaro burnt orange convertible 43rd & Orchardcamaro purple custom purple paint Oakland & Hartfordcamaro red _ Locust & Martin Luther Kingcamaro orange Murray & Bradfordcamaro silver Hartford & Marylandcamaro orange black pinstripes, convertible I-94 Westboundcamaro blue Oakland & Edgewoodcamaro black spoiler I-94 Westboundcamaro charcoal Capitol & Oaklandcamaro silver Hartford & Marylandcamaro white convertible Brady & Van Burencamaro white Brew City Shooterscamaro red Kenwood & Lakecharger maroon _ 35th& oklahomacharger black blue pins,racing stripes, scoop Hartford Maryland Parking lotcharger red black scoop Hartford Maryland Parking lotcharger silver _ 43rd & Nationalcharger white _ Prospect & Northcharger charcoal _ 26th & Forest Homecharger black _ 58th & Clevelandcharger charcoal _ 46th & Forest Homecharger black _ Sarup Parking lotcharger black _ Locust & Holtoncharger silver black pinstripes Water & Statecharger black _ I-41 Northcharger silver _ SARUP Parkingcharger charcoal _ Maryland & Farwellcharger silver _ 43rd & Greenfieldcharger silver _ I-94 Westboundcharger police police vehicle 43rd & Kinnickiniccharger black 43rd & Nationalcharger white 43rd & Nationalcharger charcoal Maryland & Farwellcharger blue Capitol & Oaklandcharger silver "sheila" 43rd Soniccharger black 24th & Rogerscharger red Oklahoma & Forest Homecharger silver SARUP Parking Lotcharger red _ Prospect & Masoncharger slate gray crashed 43rd & Capitolchallenger purple white racing stripes I-41 Northchallenger black _ 43rd & Lincolnchallenger black white pins 35th & oklahomachallenger white _ 43rd & Mitchellchallenger orange black pinstripes, R/T 43rd & Greenfieldchallenger black 6th & Northchallenger black R/T 68th & Clevelandchallenger white Brew City Shooterschallenger orange black pinstripes, R/T Edgewood & Oaklandfirebird silver dual hood scoop, convertible 48th & Forest homefirebird black yellow pins, gauges 46th & Dakotatrans am red convertible 43rd & Nationalroadrunner lime green white racing stripes, spoiler, coll. 43rd & ManitobaSo far, 104 encounters havebeen documented, andalready assertions can bemade about the popularityof a specific vehicle type,and color.mustangcamarochargerchallengercolor model
  5. 5. EXPOSURE/EXPERIENCE understanding our perception of American “muscle” automobilesmustang red roush racing, pins, red rims North & Farwellmustang red convertible I-94 Eastbound (State Fair)mustang red _ Maryland & Bradfordmustang red racing lights Lake Park & Ravine roadmustang red black pinstripes Maryland Ave.mustang red _ oakland & Bradfordmustang red _ newhall & northmustang red black pinstripes Water & Knappmustang red convertible Murray & Bradfordmustang red white pinstripes Brady & holtonmustang red black pinstripes Oakland & Edgewoodmustang red Water & Juneaumustang red convertible tan Hartford Parkingcamaro red black pins 46th & Forest Homecamaro red _ Locust & Martin Luther Kingcamaro red Kenwood & Lakecharger red black scoop Hartford Maryland Parking lotcharger red Oklahoma & Forest Homecharger red _ Prospect & Masontrans am red convertible 43rd & Nationalcougar red _ 14th & Oklahomamustang green _ milwaukee public marketmustang lime green _IMAGE_ Lincoln Memorial Drivetrans am green _ I-43 Northmustang yellow convertible, spoiler Howell & Rawsonmustang yellow _IMAGE_ Lincoln Memorial Drivemustang yellow _ 22nd & rogersmustang yellow _ Locust & Marylandmustang yellow black racing stripes, rims Oklahoma & Forest Homecamaro yellow _ Locust & Martin Luther Kingmustang charcoal _ SARUP parkingmustang charcoal cali license, convertible 1st & Oklahomamustang charcoal black pinstripes Bartlett & Locustmustang charcoal _ North & Holtoncamaro charcoal Capitol & Oaklandcharger charcoal _ 26th & Forest Homecharger charcoal _ 46th & Forest Homecharger charcoal _ Maryland & Farwellcharger charcoal Maryland & Farwellmustang black white trim Edgewood Klotschemustang black everfree humboldt & locustmustang black hood scoop Capitol & Oaklandmustang black side scoop fins I-94 Westboundcamaro black spoiler 34th & Northcamaro black spoiler I-94 Westboundcharger black blue pins,racing stripes, scoop Hartford Maryland Parking lotcharger black _ 58th & Clevelandcharger black _ Sarup Parking lotcharger black _ Locust & Holtoncharger black _ I-41 Northcharger black 43rd & Nationalcharger black 24th & Rogerschallenger black _ 43rd & Lincolnchallenger black white pins 35th & oklahomachallenger black 6th & Northchallenger black R/T 68th & Clevelandfirebird black yellow pins, gauges 46th & Dakotamustang powder blue white pinstripes Hartford & Cramermustang blue white pinstripes 27th & Oklahomamustang dark blue convertible Locust & Marylandmustang powder blue black pinstripes 43rd & Greenfieldmustang blue white pinstripes, fins, spoilers, gt Marqutte Interchangemustang powder blue white pinstripes Water & Clybournmustang blue White pinstripes St. Paul & Watercamaro blue Oakland & Edgewoodcharger blue Capitol & Oaklandcharger slate gray crashed 43rd & Capitolcorvette stingraysky blue Whole Foodsmustang white Oakland & kenwoodmustang white black pinstripes SARUP Parkingcamaro white convertible Brady & Van Burencamaro white Brew City Shooterscharger white _ Prospect & Northcharger white 43rd & Nationalchallenger white _ 43rd & Mitchellchallenger white Brew City Shooterscamaro silver rims 6th & Northcamaro silver _ 43rd & Manitobacamaro silver Hartford & Marylandcamaro silver Hartford & Marylandcharger silver _ 43rd & Nationalcharger silver black pinstripes Water & Statecharger silver _ SARUP Parkingcharger silver _ 43rd & Greenfieldcharger silver _ I-94 Westboundcharger silver "sheila" 43rd Soniccharger silver SARUP Parking Lotfirebird silver dual hood scoop, convertible 48th & Forest homecamaro burnt orange _ water st. & wisconsincamaro orange black pinstripes SARUP parkingcamaro burnt orange convertible 43rd & Orchardcamaro orange Murray & Bradfordcamaro orange black pinstripes, convertible I-94 Westboundchallenger orange black pinstripes, R/T 43rd & Greenfieldchallenger orange black pinstripes, R/T Edgewood & Oaklandmustang gold custom gold paint I-41 Northcamaro purple custom purple paint Oakland & Hartfordchallenger purple white racing stripes I-41 Northcharger maroon _ 35th& oklahomacharger police police vehicle 43rd & KinnickinicconclusionThe notion of a classic “muscle” car nolonger exists at the scale it did during the70’s, but until 2008 only the Ford Mustangwas a viable remnant of that storied past.With the redevelopment of a few classiccars for a contemporary society, the allureof the muscle car no longer exists only in therealm of the collector garage, or on ahollywood film set. The hope of this study isto reveal the consistency between themedia’s projection of what the muscle carshould be like, what we believe that to be,and what we actually encounter.
  6. 6. EXPOSURE/EXPERIENCE understanding our perception of American “muscle” automobilesmustang red roush racing, pins, red rims North & Farwellmustang red convertible I-94 Eastbound (State Fair)mustang red _ Maryland & Bradfordmustang red racing lights Lake Park & Ravine roadmustang red black pinstripes Maryland Ave.mustang red _ oakland & Bradfordmustang red _ newhall & northmustang red black pinstripes Water & Knappmustang red convertible Murray & Bradfordmustang red white pinstripes Brady & holtonmustang red black pinstripes Oakland & Edgewoodmustang red Water & Juneaumustang red convertible tan Hartford Parkingcamaro red black pins 46th & Forest Homecamaro red _ Locust & Martin Luther Kingcamaro red Kenwood & Lakecharger red black scoop Hartford Maryland Parking lotcharger red Oklahoma & Forest Homecharger red _ Prospect & Masontrans am red convertible 43rd & Nationalcougar red _ 14th & Oklahomamustang green _ milwaukee public marketmustang lime green _IMAGE_ Lincoln Memorial Drivetrans am green _ I-43 Northmustang yellow convertible, spoiler Howell & Rawsonmustang yellow _IMAGE_ Lincoln Memorial Drivemustang yellow _ 22nd & rogersmustang yellow _ Locust & Marylandmustang yellow black racing stripes, rims Oklahoma & Forest Homecamaro yellow _ Locust & Martin Luther Kingmustang charcoal _ SARUP parkingmustang charcoal cali license, convertible 1st & Oklahomamustang charcoal black pinstripes Bartlett & Locustmustang charcoal _ North & Holtoncamaro charcoal Capitol & Oaklandcharger charcoal _ 26th & Forest Homecharger charcoal _ 46th & Forest Homecharger charcoal _ Maryland & Farwellcharger charcoal Maryland & Farwellmustang black white trim Edgewood Klotschemustang black everfree humboldt & locustmustang black hood scoop Capitol & Oaklandmustang black side scoop fins I-94 Westboundcamaro black spoiler 34th & Northcamaro black spoiler I-94 Westboundcharger black blue pins,racing stripes, scoop Hartford Maryland Parking lotcharger black _ 58th & Clevelandcharger black _ Sarup Parking lotcharger black _ Locust & Holtoncharger black _ I-41 Northcharger black 43rd & Nationalcharger black 24th & Rogerschallenger black _ 43rd & Lincolnchallenger black white pins 35th & oklahomachallenger black 6th & Northchallenger black R/T 68th & Clevelandfirebird black yellow pins, gauges 46th & Dakotamustang powder blue white pinstripes Hartford & Cramermustang blue white pinstripes 27th & Oklahomamustang dark blue convertible Locust & Marylandmustang powder blue black pinstripes 43rd & Greenfieldmustang blue white pinstripes, fins, spoilers, gt Marqutte Interchangemustang powder blue white pinstripes Water & Clybournmustang blue White pinstripes St. Paul & Watercamaro blue Oakland & Edgewoodcharger blue Capitol & Oaklandcharger slate gray crashed 43rd & Capitolcorvette stingraysky blue Whole Foodsmustang white Oakland & kenwoodmustang white black pinstripes SARUP Parkingcamaro white convertible Brady & Van Burencamaro white Brew City Shooterscharger white _ Prospect & Northcharger white 43rd & Nationalchallenger white _ 43rd & Mitchellchallenger white Brew City Shooterscamaro silver rims 6th & Northcamaro silver _ 43rd & Manitobacamaro silver Hartford & Marylandcamaro silver Hartford & Marylandcharger silver _ 43rd & Nationalcharger silver black pinstripes Water & Statecharger silver _ SARUP Parkingcharger silver _ 43rd & Greenfieldcharger silver _ I-94 Westboundcharger silver "sheila" 43rd Soniccharger silver SARUP Parking Lotfirebird silver dual hood scoop, convertible 48th & Forest homecamaro burnt orange _ water st. & wisconsincamaro orange black pinstripes SARUP parkingcamaro burnt orange convertible 43rd & Orchardcamaro orange Murray & Bradfordcamaro orange black pinstripes, convertible I-94 Westboundchallenger orange black pinstripes, R/T 43rd & Greenfieldchallenger orange black pinstripes, R/T Edgewood & Oaklandmustang gold custom gold paint I-41 Northcamaro purple custom purple paint Oakland & Hartfordchallenger purple white racing stripes I-41 Northcharger maroon _ 35th& oklahomacharger police police vehicle 43rd & KinnickinicconclusionThe notion of a classic “muscle” car nolonger exists at the scale it did during the70’s, but until 2008 only the Ford Mustangwas a viable remnant of that storied past.With the redevelopment of a few classiccars for a contemporary society, the allureof the muscle car no longer exists only in therealm of the collector garage, or on ahollywood film set. The hope of this study isto reveal the consistency between themedia’s projection of what the muscle carshould be like, what we believe that to be,and what we actually encounter.

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