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Master Fluctuations in Customer Acquisition (2/3): Use Cases for Peak Phases

Changing seasons, the weather, unforeseen circumstances – there are numerous causes for fluctuations in customer acquisition. In the first of our three-part series, Senior Sales Consultant Maxi Nelkenbrecher and Corporate Development Manager Marius Busen present strategies and best practices for successfully managing fluctuations in customer acquisition. Fluctuations bring two challenges: Firstly, retaining customers acquired during an upswing. Secondly, bridging downswings with revenue generated from existing customers. Why is customer retention so important? The figures speak for themselves: A 5 percent increase in customer loyalty results in a 25 to 95 percent increase in sales and a one percent reduction in the probability of a customer leaving increases company value by 5 percent. Read a summary of the webinar and watch the video on our blog: https://www.crossengage.io/master-fluctuations-in-customer-acquisition-2-3-use-cases-for-peak-phases/

1 of 7
Download to read offline
Fluctuations in Customer Acquisition
and How to Master Them
Use Cases for Peak Phases: Retain Newly Won Customers
Hosts
Marius Busen
Corporate Development Manager at CrossEngage
Maxi Nelkenbrecher
Senior Sales Consultant at CrossEngage
Recap:
Adapt your marketing strategy to navigate
successfully through peaks and downswings.
Use Cases
● Convert prospects into customers
● Personalized welcome mails
● Incentivize first purchases
● Conversion-to-loyalty campaigns
● First-to-second-order scoring
● Cross-selling & upselling
● Price reduction campaigns
● Friends & family referral
● Improving loyalty through NPS
And now:
How to set up
one of these cases
in CrossEngage

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Master Fluctuations in Customer Acquisition (2/3): Use Cases for Peak Phases