1.
Fluctuations in Customer Acquisition
and How to Master Them
Use Cases for Peak Phases: Retain Newly Won Customers

2.
Hosts
Marius Busen
Corporate Development Manager at CrossEngage
Maxi Nelkenbrecher
Senior Sales Consultant at CrossEngage

3.
Recap:
Adapt your marketing strategy to navigate
successfully through peaks and downswings.

4.
Use Cases

5.
● Convert prospects into customers
● Personalized welcome mails
● Incentivize first purchases
● Conversion-to-loyalty campaigns
● First-to-second-order scoring
● Cross-selling & upselling
● Price reduction campaigns
● Friends & family referral
● Improving loyalty through NPS

6.
And now:
How to set up
one of these cases
in CrossEngage

7.
Fluctuations in Customer
Acquisition and How to
Master Them
Thank You!