When recessions loom, companies must demonstrate their agility and adjust their marketing focus. A change in marketing trends that has been apparent for some time is now being accelerated by current events: an increasing focus on CRM. Concentration on existing customers creates more immediate and consistent success: A 5% increase in customer loyalty creates a 25-95% increase in profit (Reichheld & Schefter, 2000). An effective, but often overlooked, tool for CRM is the direct mail marketing channel. Read a summary of the webinar and watch the video on our blog: https://www.crossengage.io/creating-unique-moments-throughout-your-touchpoints/