Blogging 101<br />Some useful information on Blogging<br />Colin Roper<br />
Today’s objective<br />Provide you with thetools, knowledge, and confidenceto engage our Suite users in a new and meaningf...
Today’s agenda<br />The case for blogs<br />Achieving success<br />Examples<br />Best practices<br />
We’re facing a new challenge<br />The conversation is happening with or without you<br />Users will form their own opinion...
Check out this link:  http://www.youtube.com/watch?v=D3qltEtl7H8<br />
Open communicationbreeds confidence<br />Engage<br />Initiate<br />Conversation<br />Respond<br />Trust<br />Listen<br />N...
Blogs can do this<br />It’s a way to have a conversation<br />We can benefit in many ways:<br /><ul><li>Humanizing a corpo...
Enabling conversations
Creating happier customers
Gaining Rich feedback
Pulse checks
Recruiting users
Testing ideas
Engaging the team
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Blogging Best Practices - Colin Roper

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Designed to provide you with the tools, knowledge, and confidence to engage your users in a new and meaningful way.

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Blogging Best Practices - Colin Roper

  1. 1. Blogging 101<br />Some useful information on Blogging<br />Colin Roper<br />
  2. 2. Today’s objective<br />Provide you with thetools, knowledge, and confidenceto engage our Suite users in a new and meaningful way<br />
  3. 3. Today’s agenda<br />The case for blogs<br />Achieving success<br />Examples<br />Best practices<br />
  4. 4. We’re facing a new challenge<br />The conversation is happening with or without you<br />Users will form their own opinions of your product, and they will talk<br />Word-of-mount (WOM) is more important than ever<br />78% rank consumer recommendations as the most credible form of advertising” – Nielson<br />
  5. 5. Check out this link: http://www.youtube.com/watch?v=D3qltEtl7H8<br />
  6. 6. Open communicationbreeds confidence<br />Engage<br />Initiate<br />Conversation<br />Respond<br />Trust<br />Listen<br />Nothing<br />How can we engage?<br />We want to build trust with our users and getthem more engaged towards our Products<br />Thanks LEWIS PR!<br />http://www.lewispr.com/blog_seminar_2005/<br />
  7. 7. Blogs can do this<br />It’s a way to have a conversation<br />We can benefit in many ways:<br /><ul><li>Humanizing a corporation
  8. 8. Enabling conversations
  9. 9. Creating happier customers
  10. 10. Gaining Rich feedback
  11. 11. Pulse checks
  12. 12. Recruiting users
  13. 13. Testing ideas
  14. 14. Engaging the team
  15. 15. Providing current information</li></li></ul><li>But blogs can’t be<br />“Sales-y”<br />Long, formal posts<br />Trash talking our competitors<br />Big commitment<br />Unrewarding<br />All falls on one person<br />Can’t say anything meaningful<br />
  16. 16. Bloggingbest practices (part 1)<br />Make it fun<br />Be authentic<br />Keep it informal - a blog is not a press release<br />Talk about what’s on your mind & tell current stories<br />If you’re in a bad mood (upset, angry, stressed), don’t write<br />Consider the reader<br />Keep it short (include links, pics, bullets, etc.)<br />Use terminology that users understand<br />Answer “What’s in it for the user?” <br />Be relevant<br />Post regularly<br />Post fast on good or bad news<br />
  17. 17. Bloggingbest practices (part 2)<br />Stimulate conversation<br />Respond to (some) comments<br />Ask questions<br />Involve the team (harness their passion)<br />Be an evangelist<br />Create other evangelists<br />Consider implications<br />Under promise, over deliver (manage expectations through entire message)<br />Apply the “Wall Street Journal” test<br />Don’t talk smack about competitors<br />Don’t contradict other Intuit employees<br />
  18. 18. Bloggingbest practices (part 3)<br />Use your resources: Find Internal blogging “Coaches”<br />Does anyone at your company blog (personally or professionally?)<br />Reach out to bloggers you like, ask for advice<br />Use your resources: read great blogs<br />TechCrunch: http://www.techcrunch.com/<br />ReadWriteWeb: http://www.readwriteweb.com/<br />Freshbooks: http://www.freshbooks.com/blog/<br />37 Signals: http://productblog.37signals.com/<br />Wesabe: http://blog.wesabe.com/<br />Salesforce.com: http://blogs.salesforce.com/<br />Technorati Blog Rankings: http://technorati.com/<br />More examples of good corporate Blogs: http://www.sitepoint.com/blogs/2008/08/08/15-companies-that-really-get-corporate-blogging/<br />
  19. 19. If you can send an email, you can publish a blog post…<br />it doesn’t have to be perfect!<br />
  20. 20. Activity: Draft a blog post<br />Instructions:<br />Draft a blog post<br />Use your brainstorm list or think of a new topic<br />Time limit: 5 minutes<br />Remember our best practices:<br />Make it fun<br />Consider the reader<br />Be relevant<br />Stimulate conversation<br />Consider implications<br />Involve the team<br />Use your resources<br />

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