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Social-Media für kleine und mittelständische Unternehmen

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Vortrag vor dem Regionalrat Wirtschaft Rhein Hunsrück e.V. am 15.12.2012

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  • Guter Einstieg und guter Überblick! Thx :-)
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Social-Media für kleine und mittelständische Unternehmen

  1. 1. Social-Media – ein gedeckter Tisch für Unternehmen:-)
  2. 2. Wer bin ich? <ul><li>Jahrgang 1973 </li></ul><ul><li>Dipl. Instru. Mu. </li></ul><ul><li>Trainer, Berater und Speaker für Social-Media-Management, Kulturmanagement und Gaming </li></ul><ul><li>Gründer des Social-Media-Gaming-Barbecue </li></ul><ul><li>Erfinder der Social-Media-Battles </li></ul><ul><li>Gründer und 2. Vorsitzender des Vereins „Zukunftswerkstatt Kultur- und Wissensvermittlung e.V.“ </li></ul><ul><li>Lehraufträge an der Universität Hildesheim und Europa-Universität Viadrina Frankfurt/Oder </li></ul>
  3. 3. Was ich von Ihnen möchte...
  4. 4. Was ich nicht für Sie habe... http://www.flickr.com/photos/shordzi/5360896565/sizes/l/in/photostream/
  5. 5. Real und Virtuell Die Legende vom „Entweder - Oder“
  6. 6. Lebensrealitäten...
  7. 7. Eine Stunde Online-Leben: http://www.personalizemedia.com/garys-social-media-count/
  8. 8. Kommunikation 1.0
  9. 9. Kommunikation 2.0
  10. 10. Unternehmen
  11. 11. Unternehmen 2.0
  12. 12. Was ist Social-Media?
  13. 13. Technologie vs. Kultur
  14. 14. Kooperation...
  15. 15. Interaktion
  16. 16. Offenheit...
  17. 17. Vertrauen
  18. 18. Teilen
  19. 19. <ul><ul><ul><ul><ul><li>Transparenz </li></ul></ul></ul></ul></ul>
  20. 20. Geschwindigkeit http://www.flickr.com/photos/eliotmarc/6314152495/
  21. 21. Sozialer Kitt:-)
  22. 22. Kreativität!
  23. 23. Ausprobieren!
  24. 24. Storytelling...
  25. 25. Problemfelder und Risiken
  26. 26. Strukturen & Ressourcen
  27. 27. Denk- und Arbeitsweisen
  28. 28. Verlust der Deutungshoheit
  29. 29. Prozesshaftigkeit
  30. 30. Passen Sie überhaupt in die digitale Welt?
  31. 31. Chancen und Möglichkeiten für Unternehmen...
  32. 32. Social-Media ist mehr als nur PR...
  33. 33. Chancen für Unternehmen <ul><li>Marketing/PR </li></ul><ul><li>Interne Nutzung </li></ul><ul><li>Kundenmanagement </li></ul><ul><li>Vernetzung </li></ul><ul><li>Recruiting </li></ul><ul><li>etc. </li></ul>
  34. 34. Marketing/PR <ul><li>Neue Kommunikationsformen </li></ul><ul><li>Neue Zielgruppen </li></ul><ul><li>Produktinformationen </li></ul><ul><li>Blick hinter die Kulissen des Unternehmens </li></ul><ul><li>„ Social Communication“ </li></ul><ul><li>Verbreitung und Vernetzung von Informationen </li></ul><ul><li>Mitbewerber-Monitoring </li></ul>
  35. 35. Interne Nutzung <ul><li>Projektmanagement </li></ul><ul><li>Innovationsmanagement </li></ul><ul><li>Wissensmanagement </li></ul><ul><li>Prozessdokumentation </li></ul><ul><li>Interne Kommunikation </li></ul>
  36. 36. Kundenmanagement – unmittelbarer Kundenkontakt <ul><li>Beschwerdemanagement </li></ul><ul><li>Der Kunde als Ideengeber </li></ul><ul><li>Neue kundenorientierte Kommunikationswege </li></ul><ul><li>Der Kunde als Botschafter </li></ul><ul><li>etc. </li></ul>
  37. 37. Interne Nutzung <ul><li>Projektmanagement </li></ul><ul><li>Gemeinsame Wissenserschließung </li></ul><ul><li>Schneller Einarbeitung neuer Mitarbeiter </li></ul><ul><li>Prozessdokumentation </li></ul><ul><li>Schnellere interne Kommunikation </li></ul><ul><li>Institution und Netzwerk </li></ul>
  38. 38. Vernetzung <ul><li>Vernetzung mit Kunden </li></ul><ul><li>Vernetzung mit anderen Institutionen </li></ul><ul><li>Vernetzung mit Unternehmen </li></ul><ul><li>Interdisziplinäre Vernetzung </li></ul>
  39. 39. Recruiting
  40. 40. Möglichkeiten <ul><li>Bewerben von Stellenangeboten </li></ul><ul><li>Aktives Suchen von Mitarbeitern </li></ul><ul><li>Aufbau eines Kandidaten-Pools </li></ul><ul><li>Kennenlernen von Bewerbern (Datenschutz beachten!) </li></ul><ul><li>Verstehen von Zielgruppen (z.B. „Digital Natives“) </li></ul><ul><li>Einblick in das Unternehmen geben </li></ul><ul><li>Monitoring </li></ul>
  41. 41. Plattformen <ul><li>Communities </li></ul><ul><ul><ul><li>Allgemeine Communities z.B. Facebook, Google+ </li></ul></ul></ul><ul><ul><ul><li>Fachcommunities z.B. XING & LinkedIn </li></ul></ul></ul><ul><ul><ul><li>Interdisziplinäre Communities z.B. Gaming </li></ul></ul></ul><ul><li>Blogs </li></ul><ul><ul><ul><li>Azubi-Blog, Trainee-Blog </li></ul></ul></ul><ul><ul><ul><li>Mitarbeiter-Blog </li></ul></ul></ul><ul><li>Twitter </li></ul>
  42. 42. Plattformen <ul><li>Job-Portale </li></ul><ul><ul><ul><li>Monster.de </li></ul></ul></ul><ul><ul><ul><li>Jobpilot.de </li></ul></ul></ul><ul><li>Mobile Angebote </li></ul><ul><ul><ul><li>Foursquare, Google-Places </li></ul></ul></ul><ul><ul><ul><li>Wikitude </li></ul></ul></ul><ul><li>Wikis </li></ul><ul><ul><ul><li>Eigener Wiki – z.B. für Bewerber </li></ul></ul></ul><ul><ul><ul><li>Externer Wiki – PR </li></ul></ul></ul><ul><li>Gaming </li></ul>
  43. 43. Frag die Bewerber...
  44. 44. Frag die Mitarbeiter...
  45. 45. Spiel – es ist Deine Natur...
  46. 46. Mitarbeiter sind Botschafter...
  47. 47. Erste Schritte
  48. 48. Level 1
  49. 49. Nächste Schritte: <ul><li>Start von ersten Projekten bzw. Plattformen </li></ul><ul><li>Weiterbildung der Mitarbeiter </li></ul><ul><li>Interne Nutzung der Tools </li></ul><ul><li>Analyse des Ist-Zustandes </li></ul><ul><li>Ausprobieren </li></ul><ul><li>Erstellen von sozialen Social-Media-Richtlinien </li></ul><ul><li>Entwickeln einer Social-Media-Strategie </li></ul>
  50. 50. Worauf Sie achten sollten: <ul><li>Machen Sie es selber </li></ul><ul><li>Bilden Sie sich weiter </li></ul><ul><li>Gehen Sie kontinuierlich kleine Schritte </li></ul><ul><li>Denken Sie an Nachhaltigkeit </li></ul><ul><li>Quantität vs. Qualität </li></ul><ul><li>Rankings sind Blödsinn </li></ul><ul><li>Vernetzen Sie immer die reale mit virtuellen Welt </li></ul>
  51. 51. Worauf Sie achten sollten: <ul><li>Keine neuen Mitarbeiter ohne Social-Media-Kenntnisse </li></ul><ul><li>Beginnen Sie mit Projekten, die schon vorhanden sind </li></ul><ul><li>Facebook ist nicht unbedingt die erste Wahl </li></ul><ul><li>Vergessen Sie nicht das Social-Media- Monitoring </li></ul><ul><li>Glauben Sie nicht an die „Digital Natives“ </li></ul>
  52. 52. Level 2
  53. 53. Social-Media als Querschnittsfunktion
  54. 54. Vielen Dank!!!!!

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