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GAP new logo crisis. Google Insights approach


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A Google Insights approach on the GAP new logo crisis leads to a surprising (?) conclusion.

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GAP new logo crisis. Google Insights approach

  1. 1. GAP new logo crisis. Google Insights Sunday, October 17, 2010
  2. 2. So...what was all about? GAP changed its logo from the official web site. The internet people said: we don’t like it it sucks what the hell are you doing? we love the old one and we want it back! GAP people said: hold on we listen to you guys we love you guys why don’t you guys give us some nice options for the new logo? hold on you know what? let’s forget about it. We are gonna put the old one back all right? The internet people said: yeah, we love you! GAP people said: we love you too! Sunday, October 17, 2010
  3. 3. Google Insights approach Settings Sunday, October 17, 2010
  4. 4. Google Insights approach A- Internet people start complaining about the new logo. It sucks! B- GAP people say gosh we like our design but why don’t you guys show us yours and we do this thing called crowd sourcing? stay tuned for details! C- Hi it’s Marka, the President. We love you. I'm excited about continuing the conversation and believe passionately in where we're taking our brand. D- It’s the weekend. Everybody is cool. E- GAP people say we’ve heard loud and clear that you don’t like the new logo. instead of crowd sourcing, we’re bringing back the Blue Box tonight. Internet people say gosh GAP is so cool. They listened to us, let’s call it a victory! Sunday, October 17, 2010
  5. 5. Google Insights approach Conclusion: According to Google Insights, the biggest buzz was provoked by October’s the 12th GAP statement saying that the old logo was about to be restored. Sunday, October 17, 2010
  6. 6. October 2010 Carles Roca-Font Twitter: @marphille email: Sunday, October 17, 2010