Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

24 hours in Starbucks’page on Facebook

1,736 views

Published on

A little research I did based on 24 hour wall messages in the Official Starbucks' page on Facebook.

Published in: Business
  • Be the first to comment

  • Be the first to like this

24 hours in Starbucks’page on Facebook

  1. 1. 24 hours in the Starbucks’page on Facebook. Thursday, September 30, 2010
  2. 2. When: From 12 am to 11:59 pm September, the 2nd 2010 (GMT+2) Where: Starbucks’ Official Facebook Page Thursday, September 30, 2010
  3. 3. Number of spontaneous wall messages: 535 Average: 22,29 wall messages/hour Number of “likes”: 309 _______ Number of wall messages and “likes” as a response of Company announcement: 835 messages and 6533 “likes” Posted photos: 20 Different languages: 9 Thursday, September 30, 2010
  4. 4. Spontaneous mentions: Positive/Praising: 295 Negative: 13 Suggestions: 18 Questions and demands: 90 Answers to Q&D: 88 Offtopic/spam or unknown:13 Personal information: 18 Thursday, September 30, 2010
  5. 5. Spontaneous mentions: 3% 2% 16% 17% 55% 3% POSITIVE / PRAISING NEGATIVE SUGGESTIONS QUESTIONS / DEMANDS ANSWERS OFFTOPIC /SPAM or UNKNOWN 2% STATUS Thursday, September 30, 2010
  6. 6. Languages 1% 1% 0% 1% 0% 0% 1% 11% 84% ENGLISH SPANISH TAGALOG FRENCH ITALIAN THAI LITUANIAN GERMAN ARABIAN Thursday, September 30, 2010
  7. 7. Types of messages Thursday, September 30, 2010
  8. 8. Love for Starbucks Thursday, September 30, 2010
  9. 9. Petitions to open a new Starbucks Thursday, September 30, 2010
  10. 10. Complaints / Suggestions to Starbucks Thursday, September 30, 2010
  11. 11. Company announcement Thursday, September 30, 2010
  12. 12. Complaints + conversations Thursday, September 30, 2010
  13. 13. Confessions to Starbucks :-0 Thursday, September 30, 2010
  14. 14. Ultra love for Starbucks ;) Thursday, September 30, 2010
  15. 15. September 2010 Carles Roca-Font Twitter: @marphille email: crocafont@gmail.com skype: marphille Thursday, September 30, 2010

×