Reebok Supply Chain Mgmt Anaylsis

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Reebok Supply Chain Mgmt Anaylsis

  1. 1. Supply Chain Management<br />Elle How<br />DJ Rodenbush<br />Mary Rose Pino<br />Abe Ho<br />Chris Mowbray<br />
  2. 2. Table of Contents:<br />Background Information: <br />Channel Structure: <br />Channel Strategy and Practices:<br />Supply Chain structure employed <br />identity and explain applications of and problems with this supply chain<br />Recommendation: <br />
  3. 3. Channel Strategy and Practices:<br /><ul><li>Many uncontrollable Factors:
  4. 4. Players and Teams generate demand based on performance
  5. 5. Players get hurt, Players trade teams, Teams do poorly
  6. 6. Team changes colors, design
  7. 7. Forecast Demand?
  8. 8. Postponement Production?
  9. 9. “HOT” Items
  10. 10. 1-2 weeks lead time
  11. 11. New Player Jerseys, Championship T-Shirts, New Color Jerseys, New Designs
  12. 12. “STABLE” Items
  13. 13. 3-12 weeks lead time
  14. 14. Hats, Regular Jerseys, Regular T-Shirts, Sweatshirts etc </li></li></ul><li>Channel Strategy and Practices:<br /><ul><li> Reebok carefully structured its supply chain to handle the different types of items based on customer demand patterns, items such as hats, jerseys, shirts etc
  15. 15. Offshore Manufacturing of blank Jerseys
  16. 16. Central America
  17. 17. Low costs, Treaties, Human rights regulation, Distance
  18. 18. Reebok Finishing Facility for screen printing and embroidering
  19. 19. The cost of lost sales is greater than the cost to ship, unpack, and reship a jersey from a local finishing center</li></li></ul><li>Supply > Demand <br />Problem Now:<br /><ul><li>Should Reebok:</li></ul>Sell to discounters?<br />Keep blank jerseys for Next year?<br />

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