C R Market Surveys Profile 09


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Market Research Specialists for a Diverse America

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C R Market Surveys Profile 09

  1. 1. <ul><ul><li>Marketing Research Specialists </li></ul></ul><ul><ul><li>For A Diverse America </li></ul></ul>
  2. 2. C R Market Surveys, Inc is a marketing research firm that specializes in multicultural target markets nationwide. The company is headquartered in Chicago, IL and conducts research throughout the US for Asian, African American and Hispanic consumer markets. Clientele continually choose C R Market Surveys because of its multicultural staffing, scalable services, and consistent ability to access low incidence target audiences. Core services include focus groups, in-person intercepts and central location testing. C R Market Surveys is a minority and female-owned firm, and is currently CMBDC, WBE and MBE certified. CRMS is an active member of over 15 industry and community based organizations, including the following: About Us
  3. 3. The Gateway that Connects You Directly to the Wants, Needs and Perceptions of your Consumer Base by Delivering Authentic, Response-Rich Research Solutions. Our Mission
  4. 4. Our Core Team C R Market Surveys contracts with professional interviewers, field directors, focus group facilities and moderators nationwide for seamless research in all 50 states. All recruiting, data tabulation and analysis is done in-house at our Chicago-based headquarters. The core members of our research team are as follows: Cherlyn Robinson, Pres. Sr. Project Manager – Qualitative Astin Wu Senior Analyst Kimberly Robinson, VP Sr. Project Manager- Quantitative Guadalupe Cantellano Project Superviser
  5. 5. <ul><li>Focus Groups/IDIs/Ethnographies </li></ul><ul><li>National Recruiting </li></ul><ul><li>In-Person Intercepts (CAPI) </li></ul><ul><li>Telephone Interviews (CATI) </li></ul><ul><li>Online Surveys </li></ul><ul><li>Database collection at events </li></ul><ul><li>Data Tabulation & Analysis </li></ul>Core Services
  6. 6. Our Difference <ul><li>Over 15 years expertise specializing in multi-cultural markets through the US. </li></ul><ul><li>Equal capabilities in both quantitative and qualitative research methodologies. </li></ul><ul><li>Recruited for over 300 focus groups and IDIs. </li></ul><ul><li>Minority and female-owned corporation; NMBDC, MBE, WBE certified. </li></ul><ul><li>Conduct research nationwide in top Asian, AA & Hispanic markets. </li></ul>
  7. 7. <ul><li>Corporate Clientele: </li></ul><ul><li>Chicago Sun-Times </li></ul><ul><li>Georgia Power Company </li></ul><ul><li>Mayor’s Office of Special Events </li></ul><ul><li>City Colleges of Chicago </li></ul><ul><li>Toyota </li></ul><ul><li>Next Realty </li></ul><ul><li>Fromm International </li></ul><ul><li>Minar Products </li></ul><ul><li>Staples Office Supplies </li></ul><ul><li>Real Men Cook Charities </li></ul><ul><li>Advertising Agencies </li></ul><ul><li>Burrell Communications </li></ul><ul><li>Leo Burnett </li></ul><ul><li>NuLife Marketing </li></ul><ul><li>CommonGround </li></ul><ul><li>Campbell Mitchum </li></ul><ul><li>IW Group </li></ul><ul><li>InterTrend USA </li></ul><ul><li>R J Dale Advertising </li></ul><ul><li>Images, USA </li></ul><ul><li>Market Research Companies </li></ul><ul><li>Synovate, Inc </li></ul><ul><li>Nielsen </li></ul><ul><li>Interviewing Services of America </li></ul><ul><li>M/A/R/C </li></ul><ul><li>GFK International </li></ul><ul><li>C & R Research </li></ul><ul><li>Matrixx Group </li></ul><ul><li>Herron & Associates </li></ul><ul><li>Peter Harte Research </li></ul><ul><li>Greenfield Online </li></ul>Current/Past Clientele
  8. 8. Case Studies WAL-MART 2009 Objective: To measure the effect of the current economic recession on future consumer spending behavior. Methodology: CRMS collected 400 interviews for the Hispanic segment and part of the general market audience using mall intercept interviews in representative Hispanic markets. Deliverable: Total sample was 1200 interviews collected over 10 states TOYOTA MOTOR COMPANY - 2008 Objective: To test market a new advertising campaign targeted to the Asian consumer market. Methodology: Sample was segmented into 200 Chinese, 200 Vietnamese and 200 Korean American respondents. Data was collected via in-person interviews in 3 markets: Los Angeles, San Francisco and California. Deliverable: Collected a total of 600 interviews. Data tabulated via online survey. CHICAGO SUN-TIMES 2009 Objective: Pricing research conducted to gauge reactions to possible price change. Methodology: CRMS conducted 400 in-person intercepts throughout the Chicago metropolitan area. Target audience included Chicago Sun-Times and their main competitors’ consumers. Deliverable: Tabulation report and full analysis.
  9. 9. Case Studies CITY COLLEGES OF CHICAGO 2008 - 2009 Objective: To measure key attributes in the college selection process. Methodology: CRMS conducted 10 focus groups with CCC students and students attending competitor CCC schools. Study was followed by 800 telephone interviews, supplemented by 200 in-person intercepts. Deliverable: Analysis provided key insights into competitive and rendered direction for future advertising efforts. GEORGIA POWER COMPANY – 2006, 2007 & 2008 Objective: To measure customer satisfaction with Georgia Power’s ongoing Right-of-Way Acquisition Project. Methodology: CRMS conducted monthly telephone interviews with consumers from client’s sample base. Deliverable: Data file and tabulation report highlighting findings. MAYORS OFFICE OF SPECIAL EVENTS – CHICAGO 2000 - 2007 Objective: Measure attendees recall of festival sponsors and customer satisfaction. Methodology: Conducted onsite interviews with attendees of Chicago’s 7 summer festivals. Followed up event with 200 – 400 CATI’s. Deliverable: Data tabulation report and SPSS data file.
  10. 10. &quot;I've been doing business with CR Market Surveys for almost a decade. Their work has been completed with the highest degree of professionalism, on time and without cost over-runs.&quot; Mayor’s Office of Special Events, Chicago “ C R Market Surveys is extremely professional and proficient in their research services. They give great value and quality for their services. I hope to continue working with them in years to come!” Staples, Marc Krones & Assoc. “ Timely results, accurate data and flexible rates – we will definitely be a returning client!” Chicago Sun-Times “ I’ve been in this business for over 20 years and must say that they are the best in capturing low incidence multicultural markets. In my department they are known as the “Go-To” guys for projects that cannot be handled by anyone else.” Fromm International “ The tops in ethnic recruiting – especially for Hispanic & Asian studies. I’ve used them time and time again, and am continually amazed at their consistent services.” Timothy Hutton, Moderator Client Testimony
  11. 11. ADDRESS : 2255 South Michigan Ave. Suite 2W Chicago, Il 60616 PHONE: Client Services: 800-882-1983 Ext. 11 Local: 312-376-1250 Ext. 11 Fax: 312-376-1251 EMAIL: clientservices@crmarketsurveys.com OR [email_address] URL: www.crmarketsurveys.com Contact Us