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E-Commerce Performance Measurement (SEO, Google AdWords, Google Analytics) in Turkey |Online Marketing|Search Engine Optimization|Consultancy

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SEO, AdWords, Analytics (Online Marketing) in Turkey. This presentation gives brief information and a status update of a promising internet market, Turkey. Different revenue models and performance appraisal of these models for major Turkish web sites are also included in this presentation. If you would like to get deatiled information regarding the e-commerce/online marketing environmentt of Turkey please consult to crm @ myparmaksiz. com

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E-Commerce Performance Measurement (SEO, Google AdWords, Google Analytics) in Turkey |Online Marketing|Search Engine Optimization|Consultancy

  1. 1. M. Yalçın Parmaksız<br />Electronics Eng, MBA<br />E-Marketing Coordinator, EBİ A.Ş<br />E-Commerce Performance Measurement<br />Informatics Associations of Turkey (IAT),Istanbul, Turkey<br />June 11, 2010<br />www.myparmaksiz.com<br />crm@myparmaksiz.com<br />
  2. 2. Trends in Turkey<br />Last 1 month<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  3. 3. E Commerce Sites - 1<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  4. 4. E Commerce Sites - 2<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  5. 5. Google Web Master Tools- Search Queries<br />Click Through Rate<br />Number of clicks/Number of impressions<br />Number of impressions<br />Google Search Queries<br />Average position in Google search results<br />www.myparmaksiz.com<br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  6. 6. About Turkey<br />www.myparmaksiz.com <br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  7. 7. Internet Users Stats in Turkey<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  8. 8. Internet Users<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  9. 9. Internet Users in Turkey<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  10. 10. PC /Lap Top Internet Use in Turkey<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  11. 11. Mobile Internet Use in Turkey<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  12. 12. Turkey – The Facts<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  13. 13. Convergence is taking place<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  14. 14. Top Activities Carried Out - Turkey<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  15. 15. Most Popular Web Sites<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  16. 16. Ecommerce Basics in the past 6 months<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  17. 17. The internet can influence purchasing<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  18. 18. Components of a Successful Website<br />www.myparmaksiz.com <br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  19. 19. SEO/SEM<br />SEO = search engine optimization. The art of getting your website to the top of natural listings on the search engines<br />SEM = search engine marketing. Technically covers both, but colloquially refers to the management of Paid Search campaigns<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  20. 20. Google’s Worldwide Search Share (Jul 2009)<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  21. 21. Organic and Sponsored Search Results<br />Sponsored Search Results<br />Organic Search Results<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  22. 22. Heat Maps<br />www.eyetools.com, Cornell University 2004<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  23. 23. Black Magic SEO<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  24. 24. How does Google...<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  25. 25. 1.Trust /Authority of the Host Domain<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  26. 26. 2.Link Popularity of the Specific Page<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Home<br />Page<br />Link<br />Link<br />Critical Mass of links pointing to the home page<br />Link<br />Category Pages<br />Category Pages<br />Few or no links pointing to the subcategory pages <br />The lack of links prevents subcategory pages from ranking well in organic search<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  27. 27. 3. Anchor Texts of External Links & Semantics<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  28. 28. 4. On-Page Keyword Usage<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  29. 29. 6. Social Graph Metrics<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  30. 30. 7. Registration and Hosting Data<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  31. 31. SEO Ranking Factors<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  32. 32. SEO vs AdWords<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  33. 33. What is Google AdWords ?<br /><ul><li>Google.com.tr and other domains
  34. 34. Google Content Network</li></ul>www.myparmaksiz.com<br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  35. 35. Google AdWords- Content Network<br />www.myparmaksiz.com<br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  36. 36. Google AdWords Image Ads<br />www.myparmaksiz.com<br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  37. 37. Google AdWords Video Ads<br />www.myparmaksiz.com<br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  38. 38. Google AdWords Mobile Ads<br />www.myparmaksiz.com<br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  39. 39. Ready to implement- Video and Banner Ads<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  40. 40. AdWords CTP Video Metrics<br /><ul><li>Mouseover Impressions: Interactions + Clicks
  41. 41. Interaction Rate:
  42. 42. ClickThrough Rate:
  43. 43. Mousover rate:
  44. 44. Play Rate: The play rate column in your video ad reports indicates the number of plays your video receives divided by the number of times your video ad is shown (impressions).</li></ul>www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  45. 45. What is Google Analytics ?<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  46. 46. Providing Answers to Difficult Questions<br />www.myparmaksiz.com<br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  47. 47. A Few Features<br />www.myparmaksiz.com<br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  48. 48. How Google Analytics Works ?<br />www.myparmaksiz.com<br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />
  49. 49. Report Interface<br />www.myparmaksiz.com<br />SEO | Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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