Social Media Engagement Flow

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This engagement flow illustrates the decision making process for community managers of social media, is not a formula or a one fits all, use it more like an example to adjust to your own needs

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Social Media Engagement Flow

  1. 1. by Cristo LeonCristo LeonMay 2nd, 2013
  2. 2. Consumerengages withBrandCommentCM interacts.CM sendquestion forrevision toCoordinatorand orDirector.DTDecisionTaskFlowDefineinteractiontype QuestionCanCommunityManager(CM)answer?YES NOConfirmsreceptionYESCoordinatorwrites answerOn lineCM Publishes it On lineor OfflineCM obtainscontactinformationfrom consumerOff lineCoordinatorcontactsconsumerFLFlow Lines(wait line)Cristo LeonMay 2nd, 2013

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