Social Media CPP Plan

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The CPP is the blue print of the Social Media Manager, it contains everything he needs to achieve in a year.

Set up

Centralization and optimization of the database.
Digital Branding.
Creation of the Social Media Ring: RSS & CPP.
Strategy Development

Develop
Implement
Maintain
Social media strategies and integrated marketing campaigns.
Set goals.
Full Integration.

Educate internal teams.
Collaborate with internal stakeholders.
Community Engagement.

Develop social media community programs.
Social media promotional calendar.
Channel Management.

Create and ever-evolving social media management standards
Policies and rules of engagement guide.
Management and Training of “Community Managers”
Accountabilities.

Millstones
Metrics
Goals

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  • http://www.flickr.com/photos/jliba/4389220460/sizes/l/By Josh Liba
  • Strong, E. (n.d.). The psychology of selling. New York: McGraw-Hill.
  • http://www.flickr.com/photos/brandoncwarren/4164759025/sizes/l/in/faves-bonafidemarketinggenius/By Brandon Christopher Warren
  • Dshah: The KeywordGrader.com points to a non-public (have to login) page. Might want to consider pointing folks to WebsiteGrader or a blog article about keywords.http://www.flickr.com/photos/feiticeira_org/4602643846/sizes/o/ by feiticeira_org
  • http://www.flickr.com/photos/eflon/3261104775/sizes/l/ by eflon
  • Image: http://www.flickr.com/photos/st3f4n/By Stéfan
  • Image: http://www.flickr.com/photos/st3f4n/By Stéfan
  • Social Media CPP Plan

    1. 1. Social Media CPP Plan (Example) From 0 to 60,000 By Cristo Leon Cristo Leon Feb 7th, 2013ww.cristoleon.comcristo@cristoleon.com
    2. 2. About. Cristo Leon is a Social Media Consultant and Storyteller. His passion for connecting and networking has leaded him to investigate “Social Media Folklore” and to share his findings with businesses and entrepreneurs all over the world.ww.cristoleon.comcristo@cristoleon.com
    3. 3. Index• Flow 03• Set up 04• Strategy development 07• Full integration 09• Community engagement 10• Channel management 12• Accountability 13• Goals 15ww.cristoleon.comcristo@cristoleon.com
    4. 4. General objective. A Social Media Cross Platform or CPP is a plan that allows you to evaluate at a glance all of your efforts in Social Media. It tells you: where are you, and how successful has been the implementation of it. Cristo Leon.ww.cristoleon.comcristo@cristoleon.com
    5. 5. Cristo LeonFeb 7th, 2013 • Millstones Accountability • Metrics Channel • Policies Management • Community managers Community • Community program Engagement • Calendar Full • SM Teams Integration • Stakeholders Strategy • Marketing Campaign Development • Social Media Strategy • Database Set Up • Digital Branding, RSS & CPP ww.cristoleon.com cristo@cristoleon.com
    6. 6. Anne Helmond, May 2009Set up. Centralization and optimization of the database. Digital Branding. Creation of the Social media ring: RSS & CPP.
    7. 7. Set up. Cristo Leon Feb 7th, 2013
    8. 8. Set up. Cristo Leon Feb 7th, 2013
    9. 9. Develop, implement and maintain…Strategy Development. …social media strategies and integrated marketing campaigns. Set goals. Cristo Leon Feb 7th, 2013
    10. 10. Hierarchy of Innovation Communications SM Community Stages: AIDA Model. Effect Model. Adoption Model. Model. Model. Exposure. Awareness. Cognitive Reception. Attention. Awareness. Connection. Stage. Cognitive Knowledge. response. Interest. Liking. Interest. Attitude. Conversation. Affective Preference. Stage. Desire. Conviction. Evaluation. Intention. Knowledge. Trial. Behavior Action. Purchase. Behavior Influence. Stage. Adoption.Kotler, P. Keller, L. K. (2012). Marketing management 14thEd. New Jersey, USA: Pearson Education Inc., ISBN13: 978-0-13-210292-6
    11. 11. • THE MORE WE GIVE, THE MORE WE’LL GET • BUILD TRUST, CREDIBILITY,Strategy Development. & GOOD WILL Educate internal teams. Collaborate with internal stakeholders.
    12. 12. Develop Social Media community programs. A Social Media Promotional Calendar.Community Engagement. • GET ON FIRST SEARCHES ON GOOGLE! • Visibility and Positioning of the brand. • Increase Database. • Achieve goals.
    13. 13. Community Engagement.
    14. 14. Create and ever-evolving social media management standards, policies and rules of engagement guide.Channel Management. Management and Training of “Community Managers”14 For the social media Needs of the project.
    15. 15. Millstones and metrics to evaluate the effectiveness of all social media programs, promotions and relationships on our social media channels. Measurable ROI.Accountabilities. Torres, A. (January 2013).Goal Setting. [JPG]. Recovered on February 7th, 2013 from http://www.allvoices.com/contributed-news/13837317/image/95986434-goal-setting15
    16. 16. MILLSTONES 70000 60000 50000 40000 30000Accountabilities. 20000 10000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec ROI 0.1% 0.3% 0.4% 0.5% 0.7% 0.7% 0.8% 1.0% 1.2% 1.4% 1.4% Campaigns 3 4 5 6 8 8 8 10 11 13 13 Boards 10 15 20 25 30 32 34 36 38 40 40 Followers 3,000 6,000 9,000 12,000 15,000 18,000 21,000 24,000 27,000 30,000 30,000 Likes 3,000 6,000 9,000 12,000 15,000 18,000 21,000 24,000 27,000 30,000 30,000 Posts 5 10 15 20 25 30 35 40 45 50 50 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Rate 0 6018 12029 18040 24051 30063 36070 42077 48086 54094 60103 60103
    17. 17. 12 MONTH GOALS: SEO  GET ON FIRST SEARCHES ON GOOGLE!  Double Marketing Grade  Increase traffic SMO  50 Blog postsAccountabilities.  Facebook 30,000 Fans  Twitter 30,000 Followers  Pinterest 40 boards Sales or ROI  $XX,Xxusd or X.X% Social Media Team  Creation of the department of “Social Media (your Business)”
    18. 18. Part time Part time Full time Social Media Manager 20hrs 30hrs 40hrs Set up    Strategy development    Full integration N/A   Community engagement N/A   Channel management N/A N/A Accountabilities. Accountability N/A N/A  Staff training 1 course N/A   Goals Blog and content 12 24 50 creation posts. Facebook likes. 5,000 10,000 30,000 Twitter followers 5,000 10,000 30,000 Pinterest boards 10 20 40 Engagement campaigns 1 6 13 Goals
    19. 19. www.cristoleon.com

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