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I am a Digital Mentor (Social media consultant) for non profits.
I am not associated with Heather Manshfield neither Amazon.
I strongly recommend this book, it will save you a lot of time and research.
All of the examples here presented are mentioned on the first chapter of the book.
Mansfield, H. (2011). Social Media for Social Good: A How-to Guide for Nonprofits (1st ed.). United States: McGraw-Hill. Retrieved from http://www.amazon.com/Social-Media-Good-How--Nonprofits-ebook/dp/B005IWQP68/ref=sr_1_1?ie=UTF8&qid=1390255876&sr=8-1&keywords=social+media+for+social+good