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Credential CBC 2009


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Credential CBC 2009

  1. 1. Agency Credential
  2. 2. Our mission To provide strategic communications services that enable our clients to build strong relationship and to influence attitudes and behaviors in a complex world. Thanks to a wide range of communication tools, CBC freshens up your image and carries out tailor-made actions suited to your identity and objectives. Thanks to our expertise of communication and event management, we are able to recommend strategies suited to our clients. We become a daily partner of our clients by addressing creative communication tools adapted to their needs and looking after the whole process of their setting up.
  3. 3. Services <ul><ul><li>Brand communication </li></ul></ul><ul><ul><li>Brand communication is the art of bridging the gap between our target audiences and the organization (or product or service) we are promoting. CBC conceives and implements the brand’s communication strategy through a wide range of tools: dedicated articles, product launches, promotional materials. </li></ul></ul><ul><li>Event management </li></ul><ul><li>People remember more easily a company which creates the event, so: </li></ul><ul><ul><li>Don’t hesitate anymore to get in the lime light! </li></ul></ul><ul><li>CBC deals with everything to provide you an all-inclusive event, from the concept to </li></ul><ul><li>the D-Day logistics, including invitations and reservations. </li></ul>
  4. 4. Services <ul><li>Communication & Public Relations </li></ul><ul><li>CBC provides every client with a focused-plan to reach the right media and the right target audience. PR is not a one-size-fits-all proposition. Each business has its own demands and CBC has a specifically skilled team of experienced professionals to match your company or organization's needs. </li></ul><ul><li>We handle every step involved in getting media coverage, from planning to execution. </li></ul>Product Launches The key to a successful product launch is talking to the right people at the right time. We will help you pace the release of your news to specific editors, columnists and publications, targeting key contacts for exclusives where appropriate.
  5. 5. <ul><ul><li>Brand’s communication agency </li></ul></ul><ul><ul><li>Media relations </li></ul></ul><ul><ul><li>Advertising materials </li></ul></ul><ul><ul><li>Brand’s communication agency </li></ul></ul><ul><ul><li>Media relations </li></ul></ul><ul><ul><li>Advertising materials </li></ul></ul>Brand’s communication agency Media relations Advertising materials Clients - B rand communication <ul><ul><li>Brand’s communication agency </li></ul></ul><ul><ul><li>Media relations </li></ul></ul><ul><ul><li>Advertising materials </li></ul></ul>
  6. 6. <ul><ul><li>Product launch </li></ul></ul><ul><ul><li>Media relations </li></ul></ul>Brand PR Media relations Launch of new products <ul><ul><li>Media relations for the </li></ul></ul><ul><ul><li>latest brand’s promotion: </li></ul></ul><ul><ul><li>“ Knorr sun ă c â stig ă tor” </li></ul></ul><ul><ul><li>Launch and media relations for </li></ul></ul><ul><ul><li>a new product: </li></ul></ul><ul><ul><li>Cif Power Cream spray </li></ul></ul>Clients - B rand communication <ul><ul><li>Brand PR </li></ul></ul><ul><ul><li>Media relations </li></ul></ul>
  7. 7. Ploiesti Cit y Hall <ul><li>Ministry of Foreign Affairs </li></ul><ul><ul><li>Organize the Conference of </li></ul></ul><ul><ul><li>Presidents of Major American Jewish Organizations </li></ul></ul><ul><ul><li>Organize the international conference </li></ul></ul><ul><ul><li>“ Good practice exchange on urban environment issues” – under the aegis of the European Commission’s Town Twinning Program </li></ul></ul>Clients – Event management
  8. 8. Conceive and organize the “100 years OSRAM – Light has a name” event Conceive and implement the company’s national sales conference Foundation for a Healthy Nutrition Organized the annually congress sponsored by Coca-Cola and Unilever South Central Europe Conceive and implement the public campaign and educational activities Clients – Event management <ul><ul><li>Organize the company’s official launching event </li></ul></ul><ul><ul><li>Conceive and publish promotional materials </li></ul></ul>
  9. 9. <ul><li>Unilever South Central Europe </li></ul><ul><ul><li>Corporate Social Responsibility programs - local community projects: </li></ul></ul><ul><ul><li>“ The most beautiful school and kindergarten” </li></ul></ul><ul><ul><li>“ The most beautiful block of flats”. </li></ul></ul><ul><li>Microchip Technology Inc. </li></ul><ul><li>Public relations, media relations and event management: </li></ul><ul><ul><li>The grand opening of Microchip Technology Inc. new </li></ul></ul><ul><ul><li>Romanian Research and Design Centre (R&D) in Bucharest </li></ul></ul>Clients – Communication & Public Relations
  10. 10. <ul><li> Company’s full-service agency </li></ul><ul><li> Create and publish corporate materials </li></ul><ul><li> Conceive and execute the branding project </li></ul><ul><li> for the expositional spaces </li></ul><ul><li> Conceive radio spot and media buying </li></ul><ul><li> </li></ul><ul><li> Public relations and media relations endorsement </li></ul><ul><li> to announce Cumpana acquisition of Aqua Regis </li></ul><ul><li> Harris Stratex Networks </li></ul><ul><li> Public relations and media relations endorsement </li></ul><ul><li> to announce the launching of a complete suite </li></ul><ul><li> of services and the expanded Romanian office </li></ul>Clients – Communication & Public Relations
  11. 11. Our brands - Exhibitions <ul><li>Exhibitions </li></ul><ul><li>Reinvent the outdoor concept by organizing the first fair with premium leisure offers </li></ul><ul><li>Exhibitors at 1 st edition (July 3rd – 6th, 2008): Saab – Augusta Motors (Special Partner), </li></ul><ul><li>Harley Davidson, M Car Distribution – Mitsubishi Motors, Suzuki Motors, Hydroline, </li></ul><ul><li>Romantic Garden etc. </li></ul><ul><li>The 2 nd edition happens between June 18 th – 21 st , 2009, Piata Constitutiei. </li></ul>
  12. 12. <ul><li>Exhibitions </li></ul>Our brands - Exhibitions <ul><li>Organize the first Constructions & Interior Design Exhibition in Targoviste, Dambovita. </li></ul><ul><li>Exhibitors at 1 st edition (June 7 th – 8 th , 2008): CreditEurope Bank – Gold Partner, Class Park - Princo Grup –Silver Partner, </li></ul><ul><li>La Collina, Ideal Heat, Policolor etc. </li></ul><ul><li>The 2 nd edition happens between May 16 th – 17 st , 2009, History Museum, Targoviste. </li></ul>
  13. 13. <ul><li>Exhibitions </li></ul>Our brands - Exhibitions <ul><li>Launch the first credits fair concept in Romania: CreditEXPO and CrediTALK , a specialized “business-to-business” conference </li></ul><ul><li>CreditEXPO 2007 – Bucharest, September 21 st – 23 rd 2007 (World Trade Plaza ) </li></ul><ul><li>CreditEXPO 2008 – Iasi (April), Constanta (June), Cluj (September), Bucharest (October) </li></ul><ul><li>CreditEXPO 2009 happens between September – November 2009 (Bucharest, Cluj, Constanta) </li></ul>
  14. 14. Media clip
  15. 15. Media clip
  16. 16. <ul><li>Conceive and design product promotion materials </li></ul><ul><li>Create and publish corporate & promotional materials </li></ul><ul><ul><li> Create and publish corporate & promotional materials </li></ul></ul>Clients - Materials – graphic design & production
  17. 17. <ul><li>Create and publish corporate & promotional materials </li></ul>Clients - Materials – graphic design & production Create and publish corporate materials C.S.C. Pharmaceuticals S.A. Create TV spot for the company new product “NeoCopirin”
  18. 18. <ul><ul><li>CREATIVE BRAND COMMUNICATION </li></ul></ul><ul><ul><li>62 Nicolae Caramfil Street </li></ul></ul><ul><ul><li>Build. 21A, flat 4, Bucharest </li></ul></ul><ul><ul><li>Phone: (004) 021.232.1377 </li></ul></ul><ul><ul><li>Fax: (004) 021.232.0448 </li></ul></ul><ul><ul><li>E-mail: [email_address] </li></ul></ul><ul><ul><li>Web: </li></ul></ul><ul><ul><li>Cristina Udrescu , Managing Director </li></ul></ul><ul><ul><li>E-mail: </li></ul></ul>Contact