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Psicología Femenina - Insights Mujeres Conferencia AMCHAM Cristina Quiñones

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Conferencia Presentada por Cristina Quiñones, Director de Consumer Truth en el marco del Evento Congreso Anual de Marketing de AMCHAM Cámara de Comercio de Lima. Consumer Truth es una consultora especializada en Consumer Insights & Planning que conecta marcas con personas a traves de pensamiento estratégico. Atiende clientes en Peru, Ecuador, Colombia y Paraguay www.consumer-truth.com.pe

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Psicología Femenina - Insights Mujeres Conferencia AMCHAM Cristina Quiñones

  1. 1. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Psicología Femenina: Insightsde las Mujeres MBA Cristina Quiñones / Director ConsumerTruthcristinaq@consumer-truth.com.pe Conferencia AMCHAM Sept 2014
  2. 2. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe “Los insights son verdades humanasy algunas nos permiten conectar marcas con personas” #DesnudandoLaMenteDelConsumidor
  3. 3. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe
  4. 4. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe IN-SIGHT
  5. 5. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Mujeres de Hoy No somos las de antes…pero seguimos igual de conflictuadas…. 1
  6. 6. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Es difícil ser mujer… “Soy una mujer, digo malas palabras, soy un poco loca y qué? Si no existe el príncipe azul, por qué creerte la princesa?” #MujeresAlBordeAtaqueNervios cristinaq
  7. 7. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Vivimos en un mundo con muchos modelos de mujer ¿reales? ¿aspiracionales? ¿candys?
  8. 8. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Si no existe el príncipe azul, ¿porqué creerte la princesa? #MujeresFuertes
  9. 9. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Haz volar tu imaginación. Mientras mas fantasía mejor. Entre la evasión y la realidad: Princesas por derecho propio. Entre la perfección y la autenticidad. Mujer Maravilla
  10. 10. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe La mujer un ser humano, no una maquina perfecta. Dejemos de ver al estereotipo y veamos a la persona! #MujeresReales Miss España declarando ser homosexual.
  11. 11. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Bipolares. De día dama, de noche gata fiera. Tienen como leivmotivel cambio.#MujeresCambiantes Leonisa#UnaMujerEstaHechaDe «puedo vivir con un solo marido, pero no con un solo jabón».
  12. 12. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Entre hacerse la tonta y encajar vs reafirmar su valía y destacar#MujeresSmart
  13. 13. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Mujeres & Shopping Podemos tener un solo marido, pero jamás, un solo par de zapatos! 2
  14. 14. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Losproblemas se resuelven … comprando! #TeraphyShopping
  15. 15. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe El sufrimiento de él, la motiva…a seguir gastando/comprando
  16. 16. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Always#LikeAGirl #Envidia: Ninguna mujer sabe lo que quiere hasta que se lo ve puesta a otra Una mujer quiere lo que la otra tiene y a ti te hace falta!
  17. 17. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe #Indecisión: Los hombres son cazadores (directo a la presa) Las mujeres somos recolectoras (vamos mirando)
  18. 18. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe #Vigencia: una mujer con vestido nuevo no tiene fecha de caducidad “La moda puede desaparecer, pero el estilo. Es eterno.” Yves Saint Laurent “La elegancia, es la única moda que nunca caduca” AudryHepburn
  19. 19. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe #Voracidad: Podemos tener un solo marido pero no solo un par de zapatos!! #LaMujerNoTeLoVaDecir
  20. 20. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Mujeres & Amor El hombre que tu eres en el día, me permite ser la mujer que soy en la noche! 3
  21. 21. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Aunque digamos que somos fuertes en al amor….caemos.
  22. 22. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Lo que buscamos en un hombre…es MALDAD! Nos gustan los malos…nos aburren los buenos…
  23. 23. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Y luego nos quejamos…#ElEstupido
  24. 24. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe #Fingimos: Cuando recién la invitas pide pasta (se hace la fina) cuando ya estas en confianza es pollo a la brasa. Surge su cromagnon! “Las mujeres no fingimos orgasmos por amor, los fingimos por pena." .
  25. 25. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe #Manipulables: Las mujeres se enamoran de lo que oyen, los hombres de lo que ven…
  26. 26. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe #Control: Las mujeres son como la policía...Aunque tienen todas las pruebas siempre quieren la confesión Detrás de un "Haz lo que quieras" hay un "Más te vale que hagas lo que yo quiero"
  27. 27. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe #Reconcorosas: Una mujer no olvida, disimula
  28. 28. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe #Reafirmación: Mas que amar a un hombre…busca amarse/aceptarse a si misma Dove: El peor enemigo de una mujer es…otra mujer Mama Luchetti: “Soy tu mamá todo bien, pero deja de romper las bolas todo el día!”
  29. 29. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Key Learnings 1 DESNUDEN la propia mente! Somos mujeres, no cuerpos 3 Dejen de pensar, empiecen a sentir! No somos más el sexo débil, pisamos fuerte 2 4 Avizoren el futuro, no se queden en el presente! La mujer es multi-taskingno solo tenemos 1 rostro! Dejen de mirar gente tras un espejo. Pisen calle! No queremos ser perfectas, sino auténticas!
  30. 30. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe “La posibilidad de revelar consumerinsightsnace con la posibilidad de explorar el consumo…pero no lo podemos hacer si solo miramos a la gente detrás de un espejo y dejamos de SENTIR o ENTENDER personas” MBA Cristina Quiñones Directora ConsumerTruth Recuperemos la capacidad de SENTIR las marcas y personas!
  31. 31. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe Cristina Quiñones Psicóloga, Insightery Curiosa. Director Gerente de ConsumerTruth: Insights& Planning con clientes en Peru, Ecuador, Col y Pywww.consumer-truth.com.pe MBA CENTRUM, Pontificia Universidad Católica del Peru& Maastricht Schoolof Management, TheNetherlands.Psicóloga Social, PUCP / Publicista, IPP 20 años experiencia como insighter. Ex ConsumerInsightsManager KRAFT FOODS Perú Ecuador Colombia y Directora Proyectos Arellano Marketing Fundé y Dirijo mi propia consultora Insight & Planning: ConsumerTruth Autora Libro #DesnudandoLaMenteDelConsumidor. Blogger@cristinaq Clientes: Nestle, Gloria, Los Portales, 3M Peru, Pepsico, GrupoAJE, etc
  32. 32. Consumer Truth: Insights & Planning / www.consumer-truth.com.pe ConsumerTruth: Insights& Planning insightsque inspiran marcas que conectan Cristina Quiñones, Director Gerente cristinaq@consumer-truth.com.pe @Consumer_Truth /ConsumerTruth

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