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UPDATED with links and much smaller document!
As part of Covalent Marketing's in depth look into the Innovation needs of the modern CMO: MKT_Innov8 Study, we created a massive set of ideas that offered a unique view of the marketplace.
This deck was our side project oddly enough. We didn't expect it to take on an organic life of its own. But it did and here you have it.
To make it at least slightly easier to process, we broke the 115 or ideas into 8 categories:
Artful Utility - elegant solutions
Re-Newal - reduce/reuse/recycle
Data-Driven - great uses of data, ease of use and application to life
ShareAble - supporting interactions between individuals and they tribes they inhabit
Social=Good - demonstrating programs and companies that make the world a better place
SenseAble - a set of concepts, ideas and approaches that deliver uniquely sensory results
StoreAge WARS - focusing on ur beloved retail
The 3D World - which is fast upon us.
For those who want these to be industry oriented, I say pash! bah! never! I believe the benefit of learning across the industries is more valuable than the narrow view (unless you're in nuclear energy, then be as narrow as you want)..
These ideas were collected and curated from a variety of places, not the least of which is trendwatcher.com, which we highly recommend. We have followed up on nearly all of them to make sure they are valid. (At least as of today).
Despite the amount of coffee consumed and late nights, we like this effort. We think it starts thoughts, but doesn't end them. We'd love for the rest of it to be a dialogue.