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Digital Transformation
Learnings out of Digital Enterprise Show (DES2016)
Madrid, 24-26 May 2016
31/05/2016
Cristina Martin-Palomino Casanova
https://es.linkedin.com/in/crismpc
2
Goal and objectives
• Human centric approach, improving experience both for external and
internal people and parties:
Engage your Customers
Empower your Employees
Optimize your Operations
Transform your Products
31/05/2016
Cristina Martin-Palomino Casanova
https://es.linkedin.com/in/crismpc
3
Constrains and Barriers
• Culture – “Culture eats strategy for breakfast” – Peter Drucker
• People – Digital Leadership and Talent; the right person, at the right
place and at the right time!
• Complexity – Digital Transformation is like an iceberg: the front-end is
tiny compared to what it is there in the back-end
• Availability – Security and latency (i.e. network)
• Costs
31/05/2016
Cristina Martin-Palomino Casanova
https://es.linkedin.com/in/crismpc
4
Change Management
• Cloud and Fully Integrated Communications and Information Systems:
 More corporate social networks, wikis and tracking systems and less meetings, conference calls,
instant messaging, e-mail and documents.
 3rd party real-time integration and responsive solutions for best end2end user experience
independently from the platforms, products, tools or channels used.
 Offline remains important but online synchronization is a must and should always happen ASAP.
• Customer Engagement:
 Focus on building trust by educating customers towards being the preferred option rather than
only seeking loyalty.
 New customer, new rules:
 Content and creating memorable experiences are key to go FROM functional, reliable and usable TO pleasant!
 More social - Apart from being good and looking good, sharing it!
• Employee and Partner Engagement: co-creation and inviting others to also lead and take
part on decisions and approach for changes rather than just C-suite Leaders sharing the
company strategy
31/05/2016
Cristina Martin-Palomino Casanova
https://es.linkedin.com/in/crismpc
5
Data Management
PRESENT
Business Intelligence
Big Data
• Regular/frequent updates
• Online quality and quantity
• Proactive (or even still reactive)
knowledge management
• Mobile Internet
FUTURE
Cognitive Knowledge
Smart Data
• Real-time updates
• Insight anywhere
• Predictive (and automated)
knowledge management
• Convergence of physical and
digital
31/05/2016
Cristina Martin-Palomino Casanova
https://es.linkedin.com/in/crismpc
6
Values
• Transparency - Inspiring trust, despite the uncertainty, by communicating clearly any
strategy and so that its purpose, priorities and principles/rules
• Singularity/Intrapreneurship – Disruption (vs. just change) towards standing out in the
crowd; search simple solutions and do something different!
• Innovation – Exploration by being open to any new ideas, taking risks and embracing
change towards finding better ways to do things (at customer/consumer user
experience, business and technology sides) for long-term sustainable growth. All
employees are part of the Innovation Department!
• Efficiency – Exploitation through discipline and focus on productivity towards short-term
growth
• Resilience – Persistence and inner strength to keep going despite of mistakes, issues, etc.
• Continuous Improvement – Continuous delivery, fail fast (and cheap) and learn fast to
ensure being always learning (more by doing and less through traditional training)
• Time2market – Connectivity, Flexibility and Agility
31/05/2016
Cristina Martin-Palomino Casanova
https://es.linkedin.com/in/crismpc
7
Good Practices
• Think globally, act locally
• Focus and the art of leaving things undone: do less but always better
• Measure everything
• To ease disruption, leave behind what’s obsolete
• “Listen louder” - Devon Wright: tell your people and customers how you’re making possible for them to talk and for you to listen to them.
• Design Thinking – Understand, Explore, Prototype, Evaluate and start the loop again!
• Modern workplaces and technology are key for modern meetings and content co-creation
• Coaching key leaders and strategic teams to focus and improve on Global Management, Collaboration, Performance, Meritocracy, Delegation and Inspiration
• Leverage on-demand global talent pool vs. fixed workforces silos teams while keeping teams focused:
 Tactical goals – Present; within BAU pressures
 Strategic goals – Future; without BAU pressures
• Technology is not the objective but the way, facilitator and enabler for transformation and growth; having the appropriate technology partner is key
• Analyzing customer and internal logs is key for forecasting and estimations and so that to anticipate needs and not only problems
• Video works quite well in terms of gaining engagement. Consumers who view videos seem to be more likely to purchase than those that don’t
31/05/2016
Cristina Martin-Palomino Casanova
https://es.linkedin.com/in/crismpc
8
Some helpful tools
• Listening customers:
http://www.hubspot.com/
http://unbounce.com/
NPS scores
• Listening employees:
https://www.officevibe.com/
• Getting insights out of video distribution and reproductions:
http://vbot.tv/
• Getting insights out of any systems or application logs:
https://www.logtrust.com/
31/05/2016
Cristina Martin-Palomino Casanova
https://es.linkedin.com/in/crismpc
9
Thank you

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Digital Transformation - Learnings out of Digital Enterprise Show (#DES2016) - Madrid 24-26 May 2016

  • 1. Digital Transformation Learnings out of Digital Enterprise Show (DES2016) Madrid, 24-26 May 2016
  • 3. Goal and objectives • Human centric approach, improving experience both for external and internal people and parties: Engage your Customers Empower your Employees Optimize your Operations Transform your Products 31/05/2016 Cristina Martin-Palomino Casanova https://es.linkedin.com/in/crismpc 3
  • 4. Constrains and Barriers • Culture – “Culture eats strategy for breakfast” – Peter Drucker • People – Digital Leadership and Talent; the right person, at the right place and at the right time! • Complexity – Digital Transformation is like an iceberg: the front-end is tiny compared to what it is there in the back-end • Availability – Security and latency (i.e. network) • Costs 31/05/2016 Cristina Martin-Palomino Casanova https://es.linkedin.com/in/crismpc 4
  • 5. Change Management • Cloud and Fully Integrated Communications and Information Systems:  More corporate social networks, wikis and tracking systems and less meetings, conference calls, instant messaging, e-mail and documents.  3rd party real-time integration and responsive solutions for best end2end user experience independently from the platforms, products, tools or channels used.  Offline remains important but online synchronization is a must and should always happen ASAP. • Customer Engagement:  Focus on building trust by educating customers towards being the preferred option rather than only seeking loyalty.  New customer, new rules:  Content and creating memorable experiences are key to go FROM functional, reliable and usable TO pleasant!  More social - Apart from being good and looking good, sharing it! • Employee and Partner Engagement: co-creation and inviting others to also lead and take part on decisions and approach for changes rather than just C-suite Leaders sharing the company strategy 31/05/2016 Cristina Martin-Palomino Casanova https://es.linkedin.com/in/crismpc 5
  • 6. Data Management PRESENT Business Intelligence Big Data • Regular/frequent updates • Online quality and quantity • Proactive (or even still reactive) knowledge management • Mobile Internet FUTURE Cognitive Knowledge Smart Data • Real-time updates • Insight anywhere • Predictive (and automated) knowledge management • Convergence of physical and digital 31/05/2016 Cristina Martin-Palomino Casanova https://es.linkedin.com/in/crismpc 6
  • 7. Values • Transparency - Inspiring trust, despite the uncertainty, by communicating clearly any strategy and so that its purpose, priorities and principles/rules • Singularity/Intrapreneurship – Disruption (vs. just change) towards standing out in the crowd; search simple solutions and do something different! • Innovation – Exploration by being open to any new ideas, taking risks and embracing change towards finding better ways to do things (at customer/consumer user experience, business and technology sides) for long-term sustainable growth. All employees are part of the Innovation Department! • Efficiency – Exploitation through discipline and focus on productivity towards short-term growth • Resilience – Persistence and inner strength to keep going despite of mistakes, issues, etc. • Continuous Improvement – Continuous delivery, fail fast (and cheap) and learn fast to ensure being always learning (more by doing and less through traditional training) • Time2market – Connectivity, Flexibility and Agility 31/05/2016 Cristina Martin-Palomino Casanova https://es.linkedin.com/in/crismpc 7
  • 8. Good Practices • Think globally, act locally • Focus and the art of leaving things undone: do less but always better • Measure everything • To ease disruption, leave behind what’s obsolete • “Listen louder” - Devon Wright: tell your people and customers how you’re making possible for them to talk and for you to listen to them. • Design Thinking – Understand, Explore, Prototype, Evaluate and start the loop again! • Modern workplaces and technology are key for modern meetings and content co-creation • Coaching key leaders and strategic teams to focus and improve on Global Management, Collaboration, Performance, Meritocracy, Delegation and Inspiration • Leverage on-demand global talent pool vs. fixed workforces silos teams while keeping teams focused:  Tactical goals – Present; within BAU pressures  Strategic goals – Future; without BAU pressures • Technology is not the objective but the way, facilitator and enabler for transformation and growth; having the appropriate technology partner is key • Analyzing customer and internal logs is key for forecasting and estimations and so that to anticipate needs and not only problems • Video works quite well in terms of gaining engagement. Consumers who view videos seem to be more likely to purchase than those that don’t 31/05/2016 Cristina Martin-Palomino Casanova https://es.linkedin.com/in/crismpc 8
  • 9. Some helpful tools • Listening customers: http://www.hubspot.com/ http://unbounce.com/ NPS scores • Listening employees: https://www.officevibe.com/ • Getting insights out of video distribution and reproductions: http://vbot.tv/ • Getting insights out of any systems or application logs: https://www.logtrust.com/ 31/05/2016 Cristina Martin-Palomino Casanova https://es.linkedin.com/in/crismpc 9