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Personal and collective
   fulfilment at work




    @InnMotion, July 2009
Your Career: reality check


      The linear ideal
Your Career: reality check

What does it mean: Career
Your Career: reality check

What I thought | What it really is
What happens in Milano?
  Milano is the city with the lowest
      unemployment rate in Italy.
   Most of young people wor...
Im a designer but I pay my rent working in
a call center.


Im a journalist and I work in a pub to
pay my bills


I earn 8...
Negative dynamic
          (what blocks action)
          (what blocks action)

★ Atomization          ★ Expectation of
  ...
How is business
organized in
creative
industries?
                  Contact with
                  clients + ideas
An exam...
What’s consent about?


★Personal fulfillment
Doing something that you love doing
★Learning new things
How to do things, i...
Love-Growth-Cash Triangle




                        10
Love-Growth-Cash Triangle




Entry level   Shit work but   It’s just a
job           pays            hobby
              ...
Love-Growth-Cash Triangle




                        12
What’s consent about?

★Personal fulfillment
Doing something that you love doing
★Learning new things
How to do things, im...
Personal+Social




                  14
Personal+Social


           How can we reach
           high fulfilment?

           Is it a basic
           human right...
Personal+Social



            Realty 1

            I made it, Im
            working for a
            big brand

      ...
Personal+Social




            Reality 2

            Years go by




                        17
What’s consent about?

★Personal fulfillment
★Learning new things
★Money
★ Social Valorization
Collective recognition from...
Pentagram of Creative Work




                         19
Pentagram of Creative Work




Fulfilment         Fulfilment with
with big brands    social brand
                   (no g...
Fighting precarity in
          creative industries
          creative industries

★ Put an effort on building up a new ty...
Build new opportunities



✦ Monopoly in the imagery/desire
  production is what allows companies:
• exploit workers
• to ...
Schema big brand
Two Complementary Paths

★ Campaigns/Discourses
• Free Work/Interniship
• What is creative work
• Creativity as a social p...
Two Complementary Paths

★ New Scenario
• Unions
• Left wing parties
• ONG
• Small networks of producers
• Cultural events...
Serpica Naro
Serpica Naro
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Serpica Naro

  1. 1. Personal and collective fulfilment at work @InnMotion, July 2009
  2. 2. Your Career: reality check The linear ideal
  3. 3. Your Career: reality check What does it mean: Career
  4. 4. Your Career: reality check What I thought | What it really is
  5. 5. What happens in Milano? Milano is the city with the lowest unemployment rate in Italy. Most of young people work mainly in 2 sectors Services Creative Industries - Call Center - Press - Chainstores - Fashion - Pubs - Design - Catering/Fairs - Advertising “Shit work” “My Career”
  6. 6. Im a designer but I pay my rent working in a call center. Im a journalist and I work in a pub to pay my bills I earn 800 a month, work 10 hours a day. It’s fun and the money is enough. Ah, by the way... I live with my parents. 6
  7. 7. Negative dynamic (what blocks action) (what blocks action) ★ Atomization ★ Expectation of happiness BLACKMAIL CONSENT Service Economy Brand Economy high turnover sensually self absorbing stagnant wage appetite for self chronic disloyalty direction part time flexibility 7
  8. 8. How is business organized in creative industries? Contact with clients + ideas An example Managing production + contacts with CS Atomized, multitasking creative workforce 8
  9. 9. What’s consent about? ★Personal fulfillment Doing something that you love doing ★Learning new things How to do things, improve knowledges (getting experienced) ★Money Being able to pay the bills 9
  10. 10. Love-Growth-Cash Triangle 10
  11. 11. Love-Growth-Cash Triangle Entry level Shit work but It’s just a job pays hobby the bill 11
  12. 12. Love-Growth-Cash Triangle 12
  13. 13. What’s consent about? ★Personal fulfillment Doing something that you love doing ★Learning new things How to do things, improve knowledges (getting experienced) ★Money Being able to pay the bills ★ Social Valorization Collective recognition from peers but especially: big players in the field 13
  14. 14. Personal+Social 14
  15. 15. Personal+Social How can we reach high fulfilment? Is it a basic human right? Or an ideal that transforms most of the players into loosers? 15
  16. 16. Personal+Social Realty 1 I made it, Im working for a big brand A shot of gratifying work product 16
  17. 17. Personal+Social Reality 2 Years go by 17
  18. 18. What’s consent about? ★Personal fulfillment ★Learning new things ★Money ★ Social Valorization Collective recognition from peers but especially: big players in the field ★ Social/Environmental Impact Is my job useful to society as a whole? 18
  19. 19. Pentagram of Creative Work 19
  20. 20. Pentagram of Creative Work Fulfilment Fulfilment with with big brands social brand (no greenwashing or flaky social responsability) 20
  21. 21. Fighting precarity in creative industries creative industries ★ Put an effort on building up a new type of consent (I want to work for them!) ★ Being able to defeat the monopoly of what is cool and desirable in our society. 21
  22. 22. Build new opportunities ✦ Monopoly in the imagery/desire production is what allows companies: • exploit workers • to sell their (often useless) products • promote lifestyles and relationships perpetrating a consumeristic society • appropriate public spaces in the city for the same reasons 22
  23. 23. Schema big brand
  24. 24. Two Complementary Paths ★ Campaigns/Discourses • Free Work/Interniship • What is creative work • Creativity as a social process (no genius around) • Oversupply of creatives • Universities as factories of precarious workers • Digital rights • Commons • Intellectual Property 24
  25. 25. Two Complementary Paths ★ New Scenario • Unions • Left wing parties • ONG • Small networks of producers • Cultural events • Occupied Factories • Social Brands OXcars • Public Spaces of social valorization 25

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