Grayling wcf davos visual social media

343 views

Published on

The panorama of visual social media, how they are used by brands, how they are used in Spain now

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
343
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Grayling wcf davos visual social media

  1. 1. Visual SM: Involvement and creativity May 23rd, 2014
  2. 2. Networking on social sites takes priority over one-on-one email exchanges, telephone calls or even in-person meetings
  3. 3. As a percentage of followers/fans, brands are getting exponentially more engagement in Instagram than inTwitter or Facebook http://simplymeasured.com/blog VISUAL COMMUNICATION
  4. 4. INSTAGRAM OR FACEBOOK? Red Bull posted the same video on both Facebook and Instagram http://simplymeasured.com/blog 2.600 people 36.100 people
  5. 5. WHY? Instagram feeds are clean and simple, with less branded content and advertising than one would find on Facebook..
  6. 6. http://simplymeasured.com/blog In USA, Instagram owns the automotive, media and luxury industries
  7. 7. http://simplymeasured.com/blog In Spain, media, fashion and lifestyle brands use most of all both
  8. 8. Brands have to create branded content native to the platform, which consumers will be much more likely to share, engage with and endorse
  9. 9. BRANDS AND VISUAL COMMUNICATION RATIONAL EMOTIONAL Is that so easy? Direct Fast Witty One image with multiple meanings Funny Direct Fast Smart
  10. 10. VINE Authoring experience is becoming easier as well as creating engaging, high-quality visual content. https://vine.co/v/bThFt1qVJnW
  11. 11. “Viners”: 15- to 30-year-olds who have perfected the art of telling a good story in the shortest amount of time possible. https://vine.co/v/MHKqaHnxn9T https://vine.co/v/bphpbiKmKJw
  12. 12. Branding https://vine.co/v/bJJabDT9eZU
  13. 13. Branding https://vine.co/v/bXJAmFLBaat
  14. 14. Branding https://vine.co/v/h5BUndrAmjH
  15. 15. https://vine.co/v/bV01XZHTz5i Branding Not everything works… https://vine.co/v/Ma9hX6E2pnZ
  16. 16. https://vine.co/v/Mvul1gb7M5W Awareness / Education
  17. 17. Consumers make brands http://www.ispot.tv/ad/7bzh/virgin-mobile-vine- winners https://vine.co/v/Mi5WPXxZ33g
  18. 18. https://vine.co/v/b6wxtwrwP7P

×