081207 Webjam Tribe Survey


Published on

Webjan tribe Survey explaining who we are and why we are part of Webjam

Published in: Business, Education
1 Comment
1 Like
  • In case some of you have noticed my absence and? have wondered where I have been, I’m going to tell you. I have been on a temporary sabbatical. Lord willing, I will return here. During this time I’m going fishing in a sense by revisiting the time when Jesus reeled me in.
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

081207 Webjam Tribe Survey

  1. 1. Webjam Tribe Survey Results Who we are... Why we are part of Webjam… December 2008
  2. 2. Who we are and why we are here! <ul><li>These are the questions that we are trying to answer … </li></ul><ul><li>These are the answers that we received … </li></ul><ul><li>These are strong ideas that give sense to our relevant and unique Webjam experience … </li></ul>
  3. 3. This survey can be understood just as “observed trends” <ul><li>Less participants than expected (222) </li></ul><ul><li>Level of confidence is enough to consider trends </li></ul><ul><li>It’s not an absolute truth, it’s what participant said </li></ul><ul><li>It’s a first approach, just that! </li></ul>thank you very much for your participation in this survey
  4. 4. Executive Summary… Yes, we also have one of this summaries! <ul><li>We are a modern tribe with deep self-expression values </li></ul><ul><li>The networking is a fact </li></ul><ul><li>We consider that easy to use and level of interaction are key </li></ul><ul><li>Webjam allows us to be engaged and empowered </li></ul><ul><li>We feel that with Webjam we are learning , connected and participants </li></ul>
  5. 5. We are a modern tribe with a deep self-expression value agenda Europe Americas Total Traditional Modern Postmodern Based on Ronald Inglehart’s Human values and behaviors matrix Sweden Germany UK France Spain Latin America US
  6. 6. We are a modern tribe with a deep self-expression value agenda. Cont’ <ul><li>Europeans are on the way, trying to achieve certain goals </li></ul><ul><li>Americans (from the Americas) tend to have more post-modern behaviors </li></ul><ul><li>Both are far away from the average people of their own countries </li></ul><ul><li>People in Webjam have more in common than with their neighbors </li></ul>moderns on the way to self-expression
  7. 7. The value agenda is based on six core values where “meritocracy is the king” <ul><li>Believe in “meritocracy” </li></ul><ul><li>Imagination </li></ul><ul><li>Close to people we love </li></ul><ul><li>Freedom </li></ul><ul><li>Confident </li></ul><ul><li>Tolerant </li></ul>dreamers or people of the new century?
  8. 8. The networking is a fact <ul><li>Most of the people interact and/or belong to different Webjams </li></ul>60% of the “owners” (59 out of 220) have more than two Webjams
  9. 9. Easy to use and level of interaction are key
  10. 10. Webjam value proposition is well recognized by the tribe High High/Medium Low Engaged Empowered Monetized <ul><li>Two ways of understanding monetization: </li></ul><ul><ul><li>It is incipient </li></ul></ul><ul><ul><li>It is not an issue yet </li></ul></ul>
  11. 11. We feel that we are learning, connected and sharing
  12. 12. Some final thoughts <ul><li>Considering Webjam as a Hub & Spoke system, most of the people behave as spokes </li></ul><ul><ul><li>Few create original contents </li></ul></ul><ul><ul><li>Most makes third party contents flow </li></ul></ul><ul><li>This is aligned with modern behaviors </li></ul><ul><li>Webjam facilitates dialogue </li></ul><ul><ul><li>From “owners” as triggers </li></ul></ul><ul><ul><li>Between participants that recognize that Webjam goes beyond a social network </li></ul></ul>
  13. 13. Some final thoughts. Cont’ <ul><li>Webjam value proposition is clearly perceived </li></ul><ul><ul><li>It doesn’t need to be explicit </li></ul></ul><ul><ul><li>People is living the experience </li></ul></ul><ul><ul><li>The experience always exceeds expectations </li></ul></ul><ul><li>The level of empathy between Webjam and members is high </li></ul><ul><ul><li>People share value agendas </li></ul></ul><ul><ul><li>People feelings are consistent with Webjam positioning </li></ul></ul>
  14. 14. Some final thoughts. Cont’ <ul><li>The key to improve dialogue would be based on… </li></ul><ul><ul><li>Empathy : To create an open discussion environment </li></ul></ul><ul><ul><li>Relevance : To give sense to participation </li></ul></ul><ul><ul><li>Creativeness : To answer a modern demand </li></ul></ul><ul><ul><li>Consistency : To tell a story over time </li></ul></ul><ul><ul><li>Honesty : To continue alive </li></ul></ul>
  15. 15. Some final thoughts. Cont’ <ul><li>Webjam </li></ul><ul><li>is becoming a feeling </li></ul>
  16. 16. Thank you! Your comments are welcome! www.webjam.com/brand30