Xbox One Reveal


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During the Xbox One Reveal at Microsoft Headquarters in Redmond, WA, people reacted to the new product in real time around the globe. Crimson Hexagon was listening.

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Xbox One Reveal

  1. 1. PROPRIETARY & CONFIDENTIALHow ArePeopleRespondingto the NewXBOX?
  2. 2. PROPRIETARY & CONFIDENTIALOn May 21st, the next generation of consolegaming, Microsoft’s Xbox One, was revealed.How are people responding on social media?
  3. 3. PROPRIETARY & CONFIDENTIALVOLUME: THE REVEAL AND BEYONDFINDINGS:A. Almost 2 millionrelevant postsB. Volume of postsskyrockets at 1PM immediatelyfollowing thereveal
  4. 4. PROPRIETARY & CONFIDENTIALDEMOGRAPHICS: REVEAL DISCUSSIONFINDINGS:A. While the Xbox OneReveal occurred inRedmond, social mediaconversation was globalin real timeB. Gender breakdown ofconversation about XboxReveal in US: 86% male,14% female
  5. 5. PROPRIETARY & CONFIDENTIALTOPICS OF CONVERSATION: REVEAL DISCUSSIONFINDINGS:A. Engaging topics ofconversations:• Used games• Sports features• Comparisons to Sony PS4• TV/social media features
  6. 6. PROPRIETARY & CONFIDENTIALTOPICS OF CONVERSATIONS: USED GAMESFINDINGS:A. Several posts voice confusionover the ability to play usedgames on the consoleB. Many state that there would bea fee to play pre-owned gamesand the news has been metwith disapprovalC. Other posts, however, disputethis, saying that gamers wouldnot have to pay and that therehad been a misunderstanding
  7. 7. PROPRIETARY & CONFIDENTIALTOPICS OF CONVERSATION: SPORTS FEATURESFINDINGS:A. Several gamers aredebating over the sportsfeatures and gamesannouncedB. While some are excitedabout the features, whichwill include live scores andfantasy footballupdates, others see no usefor them
  8. 8. PROPRIETARY & CONFIDENTIALTOPICS OF CONVERSATION: PS4 COMPARISONSFINDINGS:A. Users have made comparisons tothe recently revealed PS4B. Many posts praise Microsoft fordisclosing more about theirconsole than SonyC. Others criticize the features of theXbox One and note that Sony’sstock rose after the reveal
  9. 9. PROPRIETARY & CONFIDENTIALTOPICS OF CONVERSATION: TV/SOCIAL MEDIA FEATURESFINDINGS:A. Another widely discussed topic isthe addition of social media andtelevision featuresB. The announcement of thesystem’s TV capabilities hasbeen met with mixed responsesC. Some state the features arepointless, while others believethey will be convenient and easyto use
  10. 10. PROPRIETARY & CONFIDENTIALCrimson Hexagon, founded in 2007, is the leading provider of analysissoftware that delivers business intelligence from social media data for globalcorporations. Powered by patented technology developed at HarvardUniversity’s Institute for Quantitative Social Science, the Crimson HexagonForSight™ platform delivers the industry’s most comprehensive Big Dataanalysis capabilities for a variety of large-scale data sources. Clients includeleading global organizations such as: Microsoft, Samsung, ParamountPictures, General Electric, Starbucks, Twitter, The United Nations, and manymore. For more information go to: HEXAGON
  11. 11. PROPRIETARY & CONFIDENTIALDownload our Study on PreviewAdoption in a Global MarketClick Here