PROPRIETARY & CONFIDENTIALThe major TV networks haveannounced over 40 showcancellations this year. How is theviewing audience reacting?
PROPRIETARY & CONFIDENTIALCANCELLED: SMASHFINDINGS:A. Over 25,000 relevant posts (May7-14)B. Conversation centered aroundhashtags #nbcsavesmash and#keepsmashingC. Tweets compared the show toGlee, stating that the lattershould be cancelled instead
PROPRIETARY & CONFIDENTIALCANCELLED: HAPPY ENDINGSFINDINGS:A. Over 19,500 relevant postsB. Conversation centered around#savehappyendings, which gained popularityafter being tweeted by the writers of the showC. Several users voiced hope that the showwould be picked up by the USA Network
PROPRIETARY & CONFIDENTIALCANCELLED: THE NEW NORMALFINDINGS:A. Over 5,500 relevant postsB. Conversation centeredaround #savethenewnormalC. Users both praised andblamed actress NeneLeakes for the cancellation
PROPRIETARY & CONFIDENTIALCANCELLED: THE NEW NORMAL
PROPRIETARY & CONFIDENTIALLIMITED RENEWAL:NIKITAFINDINGS:A. Over 5,500 relevant postsB. Conversation centered aroundthe show’s renewal for a fourthseasonC. Mixed reactions: those who werehappy for another season andthose who were disappointed thefinal season will only be 6episodesD. Some criticism of the renewaldue to the show’s low ratings
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