Social Analysis of TV Show Cancellations

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Crimson Hexagon was curious. How were people reacting to over 40 primetime TV show cancellations in May 2013 on Twitter? We used our ForSight social media intelligence platform to find out.

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Social Analysis of TV Show Cancellations

  1. 1. PROPRIETARY & CONFIDENTIALSocial AnalysisTV SHOWCancellationREACTIONS
  2. 2. PROPRIETARY & CONFIDENTIALThe major TV networks haveannounced over 40 showcancellations this year. How is theviewing audience reacting?
  3. 3. PROPRIETARY & CONFIDENTIALCANCELLED: SMASHFINDINGS:A. Over 25,000 relevant posts (May7-14)B. Conversation centered aroundhashtags #nbcsavesmash and#keepsmashingC. Tweets compared the show toGlee, stating that the lattershould be cancelled instead
  4. 4. PROPRIETARY & CONFIDENTIALCANCELLED: SMASH
  5. 5. PROPRIETARY & CONFIDENTIALCANCELLED: HAPPY ENDINGSFINDINGS:A. Over 19,500 relevant postsB. Conversation centered around#savehappyendings, which gained popularityafter being tweeted by the writers of the showC. Several users voiced hope that the showwould be picked up by the USA Network
  6. 6. PROPRIETARY & CONFIDENTIALCANCELLED: HAPPY ENDINGS
  7. 7. PROPRIETARY & CONFIDENTIALCANCELLED: THE NEW NORMALFINDINGS:A. Over 5,500 relevant postsB. Conversation centeredaround #savethenewnormalC. Users both praised andblamed actress NeneLeakes for the cancellation
  8. 8. PROPRIETARY & CONFIDENTIALCANCELLED: THE NEW NORMAL
  9. 9. PROPRIETARY & CONFIDENTIALLIMITED RENEWAL:NIKITAFINDINGS:A. Over 5,500 relevant postsB. Conversation centered aroundthe show’s renewal for a fourthseasonC. Mixed reactions: those who werehappy for another season andthose who were disappointed thefinal season will only be 6episodesD. Some criticism of the renewaldue to the show’s low ratings
  10. 10. PROPRIETARY & CONFIDENTIALLIMITED RENEWAL: NIKITA
  11. 11. PROPRIETARY & CONFIDENTIALCrimson Hexagon, founded in 2007, is the leading provider of analysissoftware that delivers business intelligence from social media data for globalcorporations. Powered by patented technology developed at HarvardUniversity’s Institute for Quantitative Social Science, the Crimson HexagonForSight™ platform delivers the industry’s most comprehensive Big Dataanalysis capabilities for a variety of large-scale data sources. Clients includeleading global organizations such as: Microsoft, Samsung, ParamountPictures, General Electric, Starbucks, Twitter, The United Nations, and manymore. For more information go to: http://www.crimsonhexagon.com.CRIMSON HEXAGON
  12. 12. PROPRIETARY & CONFIDENTIALLearn More About Crimson Hexagon’sForSight ™ PlatformClick Here

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