March Madness Trends

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Crimson Hexagon used the ForSight social media analytics platform to analyze discussion on Twitter about the NCAA men's basketball tournament. Busted brackets, Ware's injury, and the teams in the final top the March Madness trends.

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March Madness Trends

  1. 1. NCAA MARCH MADNESS TRENDS PROPRIETARY & CONFIDENTIAL
  2. 2. What were people saying about NCAA March Madness and the Final Four? Using our ForSight platform, we analyzed 6,964,140 relevant posts on Twitter based on: Volume Sentiment and Opinion PROPRIETARY & CONFIDENTIAL
  3. 3. VOLUME: MOST TALKED ABOUT EVENTS FINDINGS: The most discussed events during the tournament were: A. Opening rounds B. Wichita State upset C. Kevin Ware injury PROPRIETARY & CONFIDENTIAL
  4. 4. VOLUME: THE INJURYFINDINGS: A. Kevin Ware’s broken leg was the subject of 27% of all March Madness tweets. B. Associated words and terms: • “leg injury” • “Louisville” • “gruesome” • “picture” • “prayers” PROPRIETARY & CONFIDENTIAL
  5. 5. BRACKETS: THE BEST AND THE BUSTEDFINDINGS: A. 28% of all March Madness tweets were about brackets. B. 20% were about busted brackets. • The height of these mentions occurred during the opening rounds. C. Only 4% were about winning brackets. PROPRIETARY & CONFIDENTIAL
  6. 6. SENTIMENT: THE FINAL GAME FINDINGS: A. 36% of people wrote in support of one of the teams. B. 38% shared news and scores of the game with no opinion. C. 6% of users shared overall negative feelings. PROPRIETARY & CONFIDENTIAL
  7. 7. SENTIMENT: THE FINAL GAME PROPRIETARY & CONFIDENTIAL
  8. 8. CRIMSON HEXAGON Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from social media data for global corporations. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: Microsoft, Samsung, Paramount Pictures, General Electric, Starbucks, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com. PROPRIETARY & CONFIDENTIAL

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