Organizational Policy Development and Strategies for Use of Social
Media and Web 2.0 Technologies
Jimena Loveluck, MSW Carrie Rheingans
HARC President/CEO Social Work Intern
Resources – Learn More About Social Media
Mashable – online social media guide http://mashable.com/
CommonCraft – “social media in plain English” videos of how various social media
platforms work http://www.youtube.com/user/commoncraft
Nonprofit Enterprises at Work (NEW) Center http://www.new.org/
Local universities, colleges – look for classes
Google Applications – collaborative platforms http://www.google.com/intl/en/options/
Social Media Governance http://socialmediagovernance.com/
Resources – Sample Social Media Sites
Facebook Page: http://www.facebook.com/pages/HIVAIDS-Resource-Center-
Flickr Photostream: http://www.flickr.com/photos/umhaitirelief/
YouTube Channel: http://www.youtube.com/user/um
Google Group: http://groups.google.com/group/a2-wine-cellar-2008
Google Map: http://bit.ly/d80OSw
Social Bookmarking: http://delicious.com/crheinga/NASW-MI-2010
News Sharing: http://digg.com/
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Who do you serve?
Who could possibly be using social media to serve this population?
Who needs to approve your social media guidelines?
What do your funders say about social media use?
Which types of social media should be included?
Which staff should be included?
o Should board members, volunteers, clients be included?
What is specific to your field?
What will be your first step upon return to your organization?
**SAMPLE – HARC’s current draft of social media policy – pending approval**
“Use of the Internet and Social Media Policy
The use of the Internet and social media venues, including Facebook, MySpace, YouTube, Twitter and
blogs, should not be conducted for personal use during work time. These are important resources,
however, that can also help in conducting outreach for the organization and promoting HARC's services
and events. When the purpose is work-related, then the use of these tools is acceptable during work time,
but should also be approved and discussed with the employee’s supervisor.
When using the Internet and other social media tools like those mentioned above, employees must follow
the following guidelines:
Employees must comply with all of the agency’s policies and agreements, including any on
ethics, code of conduct, confidentiality and discrimination/harassment.
Employees are personally and legally responsible for the content posted through social media
venues. Employees can be disciplined by the organization for commentary, content, or images
that are defamatory, pornographic, proprietary, harassing, libelous, or that can create a hostile
Unless given permission by the President/CEO, you are not authorized to speak on behalf of the
organization, nor to represent that you do so.
Never disclose any confidential or proprietary information concerning the agency or its customers
Act professionally towards yourself, your coworkers and your agency. Do not post anything that
will embarrass, insult, demean or damage the reputation of the agency, its services, customers or
clients, or any of its employees.”
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