NASW MI Handout 2010 04 08


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Handout for workshop A-1 at the NASW-MI social work conference in Dearborn, Michigan.

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NASW MI Handout 2010 04 08

  1. 1. Workshop A-1: Organizational Policy Development and Strategies for Use of Social Media and Web 2.0 Technologies Presented by: Jimena Loveluck, MSW Carrie Rheingans HARC President/CEO Social Work Intern Resources – Learn More About Social Media  Mashable – online social media guide  CommonCraft – “social media in plain English” videos of how various social media platforms work  Nonprofit Enterprises at Work (NEW) Center  Local universities, colleges – look for classes  Google Applications – collaborative platforms  Social Media Governance Resources – Sample Social Media Sites  Facebook Page: HARC/305912791121?ref=ts  Flickr Photostream:  YouTube Channel:  Google Group:  SlideShare:  Google Map:  Podcast:  Blog:  Microblog:  Social Bookmarking:  News Sharing:  Scheduling:  Wiki: NOTES HIV/AIDS Resource Center NASW-MI Conference, 8 April 2010 1
  2. 2. Group Activity Stakeholders  Who do you serve?  Who could possibly be using social media to serve this population?  Who needs to approve your social media guidelines?  What do your funders say about social media use? Policy Development  Which types of social media should be included?  Which staff should be included? o Should board members, volunteers, clients be included?  What is specific to your field?  What will be your first step upon return to your organization? **SAMPLE – HARC’s current draft of social media policy – pending approval** “Use of the Internet and Social Media Policy The use of the Internet and social media venues, including Facebook, MySpace, YouTube, Twitter and blogs, should not be conducted for personal use during work time. These are important resources, however, that can also help in conducting outreach for the organization and promoting HARC's services and events. When the purpose is work-related, then the use of these tools is acceptable during work time, but should also be approved and discussed with the employee’s supervisor. When using the Internet and other social media tools like those mentioned above, employees must follow the following guidelines:  Employees must comply with all of the agency’s policies and agreements, including any on ethics, code of conduct, confidentiality and discrimination/harassment.  Employees are personally and legally responsible for the content posted through social media venues. Employees can be disciplined by the organization for commentary, content, or images that are defamatory, pornographic, proprietary, harassing, libelous, or that can create a hostile work environment.  Unless given permission by the President/CEO, you are not authorized to speak on behalf of the organization, nor to represent that you do so.  Never disclose any confidential or proprietary information concerning the agency or its customers or clients.  Act professionally towards yourself, your coworkers and your agency. Do not post anything that will embarrass, insult, demean or damage the reputation of the agency, its services, customers or clients, or any of its employees.” HIV/AIDS Resource Center NASW-MI Conference, 8 April 2010 2