Making it Easy. Operating a Comprehensive TDM Program to Achieve Success Session 9, September 10, 2007 TDM 101: You, Too, ...
Today’s Presentation <ul><li>What we’ll cover: </li></ul><ul><li>10 Ways to Design and Build  </li></ul><ul><li>a TDM Prog...
Background/Context – Arlington, VA <ul><li>Urban jurisdiction of 200,000 residents and 200,000 employees next to Washingto...
Background/Context – Arlington County Commuter Services (ACCS) <ul><li>See our fact sheet, visit our booth, check out our ...
10 Ways to Design and Build Your TDM Program
10 Ways to Design and Build a TDM Program <ul><li>1. Open a Retail Store </li></ul><ul><li>Make it easy. Provide person-to...
10 Ways to Design and Build a TDM Program <ul><li>2. Put the Store on Wheels </li></ul><ul><li>Make it easy. Take it anywh...
10 Ways to Design and Build a TDM Program <ul><li>3. Place Information at Every Bus Stop   </li></ul><ul><li>Make it easy....
10 Ways to Design and Build a TDM Program <ul><li>4. Set Up Information in Building Lobbies and Retail </li></ul><ul><li>M...
10 Ways to Design and Build a TDM Program <ul><li>5. Arrange for Everything to Go on the Web   </li></ul><ul><li>Make it e...
10 Ways to Design and Build a TDM Program <ul><li>6. Do Employer Services. Do it Right   </li></ul><ul><li>Make it easy fo...
10 Ways to Design and Build a TDM Program <ul><li>7. Get More Out of Your Employer Services Program   </li></ul><ul><li>Ma...
10 Ways to Design and Build a TDM Program <ul><li>8. Commit to Marketing and Get the Word Out   </li></ul><ul><li>“ If you...
10 Ways to Design and Build a TDM Program <ul><li>9. Invest in Fullfillment, Distribution and Logistics   </li></ul><ul><l...
10 Ways to Design and Build a TDM Program <ul><li>10. Build a Research Program   </li></ul><ul><li>Make it easy to underst...
10 Principles to Guide Your Program  to Success
10 Steps to Guide Your Program to Success 10 Guiding Principles for Program Success <ul><li>1. Research, Research, Researc...
10 Guiding Principles for Program Success <ul><li>2. Get More Money and Use CMAQ </li></ul><ul><li>Make it easy. Don’t sel...
10 Guiding Principles for Program Success <ul><li>3. Plan and Budget for Success </li></ul><ul><li>Make it easy to say &qu...
10 Guiding Principles for Program Success <ul><li>4. Get TDM in Your Master Transportation Plan </li></ul><ul><li>Make it ...
10 Guiding Principles for Program Success <ul><li>5. Get TDM in the Site Plan Development Process </li></ul><ul><li>Make i...
10 Guiding Principles for Program Success <ul><li>6. Hire Private Contractors </li></ul><ul><li>Make it easy on yourself a...
10 Guiding Principles for Program Success <ul><li>7. Empower, Coordinate and Coach   </li></ul><ul><li>Now that you’ve hir...
10 Guiding Principles for Program Success <ul><li>8. Invest in Team-Building </li></ul><ul><li>Make it easy for your team ...
10 Guiding Principles for Program Success <ul><li>9. Learn, Share, Contribute. </li></ul><ul><li>Make it easy to keep your...
10 Guiding Principles for Program Success <ul><li>10. Nike’s Right. So Just Do It. </li></ul><ul><li>What we’ve learned. W...
For Information on this presentation  contact Chris Hamilton at 703.228.3725, [email_address] www.commuterpage.com Arlingt...
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Accs Final Use This Seattle Accs Making It Easy Seattle Presentation Final 09 09 07

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Presentation entitled Making It Easy - Operating a Comprehensive TDM Program for Success at ACT International Conference in Seattle, Washington on September 9, 2007

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  • NEW GRAPHIC TREATMENT TO COME FROM PULSAR
  • NEW GRAPHIC TREATMENT TO COME FROM PULSAR
  • Accs Final Use This Seattle Accs Making It Easy Seattle Presentation Final 09 09 07

    1. 1. Making it Easy. Operating a Comprehensive TDM Program to Achieve Success Session 9, September 10, 2007 TDM 101: You, Too, Can Implement TDM 2007 ACT International Conference Seattle, Washington Arlington County Commuter Services Team
    2. 2. Today’s Presentation <ul><li>What we’ll cover: </li></ul><ul><li>10 Ways to Design and Build </li></ul><ul><li>a TDM Program and make </li></ul><ul><li>it easy for people who </li></ul><ul><li>live, work and play in </li></ul><ul><li>your area to choose </li></ul><ul><li>transportation options </li></ul><ul><li>10 Guiding Principles for </li></ul><ul><li>Program Success </li></ul>
    3. 3. Background/Context – Arlington, VA <ul><li>Urban jurisdiction of 200,000 residents and 200,000 employees next to Washington, D.C. </li></ul><ul><li>Options rich urban environment </li></ul><ul><li>The triangle of Arlington’s success </li></ul><ul><ul><li>Good policy and planning </li></ul></ul><ul><ul><li>Providing transportation infrastructure </li></ul></ul><ul><ul><li>Doing TDM/Marketing </li></ul></ul>
    4. 4. Background/Context – Arlington County Commuter Services (ACCS) <ul><li>See our fact sheet, visit our booth, check out our web sites, seek out our staff </li></ul><ul><li>Established in 1990 </li></ul><ul><li>$6 million annual budget </li></ul><ul><li>40 person staff in: Sales; Marketing; Retail; Web; Support; Planning and Research </li></ul><ul><li>Proven record of success </li></ul><ul><ul><li>Transit/HOV modes up </li></ul></ul><ul><ul><li>SOV rate down </li></ul></ul><ul><ul><li>Congestion stable </li></ul></ul><ul><ul><li>Result - Arlington growing </li></ul></ul><ul><ul><li>and prospering </li></ul></ul>
    5. 5. 10 Ways to Design and Build Your TDM Program
    6. 6. 10 Ways to Design and Build a TDM Program <ul><li>1. Open a Retail Store </li></ul><ul><li>Make it easy. Provide person-to-person service </li></ul><ul><li>Put the store in a busy place </li></ul><ul><li>Include ALL options and all regional information </li></ul><ul><li>The Stats </li></ul><ul><li>Example: </li></ul><ul><li>The Commuter Store® </li></ul><ul><li>Bonus Tip: It’s not just </li></ul><ul><li>about the commute </li></ul><ul><li>anymore </li></ul>
    7. 7. 10 Ways to Design and Build a TDM Program <ul><li>2. Put the Store on Wheels </li></ul><ul><li>Make it easy. Take it anywhere </li></ul><ul><li>Great for events, promotion </li></ul><ul><li>Example: The Mobile Commuter Store® </li></ul><ul><li>Bonus Tip: Use an RV chassis and provide a regular schedule </li></ul>
    8. 8. 10 Ways to Design and Build a TDM Program <ul><li>3. Place Information at Every Bus Stop </li></ul><ul><li>Make it easy. Commit to provide basic map and schedule information at the point of purchase (POP). The bus stop. Every bus stop </li></ul><ul><li>Example: ART and Pike Ride </li></ul><ul><li>Bonus Tip: If transit operations won’t figure it out, do the job yourself </li></ul>
    9. 9. 10 Ways to Design and Build a TDM Program <ul><li>4. Set Up Information in Building Lobbies and Retail </li></ul><ul><li>Make it easy. Commitment to provide the hardware and supply the brochures & schedules </li></ul><ul><li>Example: Transportation </li></ul><ul><li>Information Display Unit </li></ul><ul><li>Bonus Tip: Keep it simple </li></ul><ul><li>and don’t do hi-tech kiosks </li></ul>
    10. 10. 10 Ways to Design and Build a TDM Program <ul><li>5. Arrange for Everything to Go on the Web </li></ul><ul><li>Make it easy. All your information </li></ul><ul><li>and services go here </li></ul><ul><li>Not just a brochure online </li></ul><ul><li>Provide niche sites </li></ul><ul><li>Incorporate &quot;lifestyle&quot; information </li></ul><ul><li>Start a blog! </li></ul><ul><li>Incorporate Web 2.0 technologies </li></ul><ul><li>Example: CommuterPage.com family of web sites </li></ul><ul><li>Bonus Tip: Give everybody the opportunity to </li></ul><ul><li>contribute – make it easy for staff too </li></ul>
    11. 11. 10 Ways to Design and Build a TDM Program <ul><li>6. Do Employer Services. Do it Right </li></ul><ul><li>Make it easy for companies to implement commuter benefit programs: </li></ul><ul><ul><li>Hire sales professionals </li></ul></ul><ul><ul><li>This is a labor intensive effort – hire enough people to not just get the sale but to keep programs intact and growing </li></ul></ul><ul><ul><li>Stay engaged with the customer by providing information infrastructure, web-based support tools, custom marketing materials and around-the-clock expertise </li></ul></ul><ul><li>The Stats </li></ul><ul><li>Fund it. It is worth the expense! </li></ul>
    12. 12. 10 Ways to Design and Build a TDM Program <ul><li>7. Get More Out of Your Employer Services Program </li></ul><ul><li>Make it easy on yourself. Use the employer services infrastructure you build to do Residential Building </li></ul><ul><li>Manager, Hotel and Developer programs too </li></ul><ul><li>Most localities track apartment and condo </li></ul><ul><li>buildings and hotels </li></ul><ul><li>Building managers are looking </li></ul><ul><li>for low-cost amenities to provide </li></ul><ul><li>to their residents </li></ul>
    13. 13. 10 Ways to Design and Build a TDM Program <ul><li>8. Commit to Marketing and Get the Word Out </li></ul><ul><li>“ If you build it they will come” does not work </li></ul><ul><li>in TDM </li></ul><ul><li>One size doesn't fit all. Segment. WALKArlington, Bike Arlington, Arlington Carshare </li></ul><ul><li>Budget for marketing! </li></ul><ul><li>Use grassroots word of mouth and </li></ul><ul><li>Web 2.0 and PR to spread the word </li></ul><ul><li>Bonus Tip: Hire a non-TDM person </li></ul>
    14. 14. 10 Ways to Design and Build a TDM Program <ul><li>9. Invest in Fullfillment, Distribution and Logistics </li></ul><ul><li>Make it easy on your entire team – </li></ul><ul><li>It’s the support stupid </li></ul><ul><li>This is likely the most neglected </li></ul><ul><li>aspect of TDM. Create a system </li></ul><ul><li>to support your retail, web, sales </li></ul><ul><li>and marketing teams </li></ul><ul><li>Centralize your information </li></ul><ul><li>distribution systems. Build a warehouse, </li></ul><ul><li>mailroom and call/fulfillment center </li></ul>
    15. 15. 10 Ways to Design and Build a TDM Program <ul><li>10. Build a Research Program </li></ul><ul><li>Make it easy to understand your customers and measure program performance </li></ul><ul><li>Goals: </li></ul><ul><ul><li>How well are you meeting expectations? </li></ul></ul><ul><ul><li>What contribution is your program making? </li></ul></ul><ul><ul><li>Where do you need to go in the future? </li></ul></ul><ul><li>Indicators of success: </li></ul><ul><ul><li>Awareness, participation and satisfaction </li></ul></ul><ul><ul><li>Travel change and air quality impacts </li></ul></ul>
    16. 16. 10 Principles to Guide Your Program to Success
    17. 17. 10 Steps to Guide Your Program to Success 10 Guiding Principles for Program Success <ul><li>1. Research, Research, Research </li></ul><ul><li>Make it easy on yourself and hire professionals in market research and TDM impacts </li></ul><ul><li>Dedicate enough time and money (5% of budget) </li></ul><ul><li>Involve your entire management team in working with the research pros </li></ul><ul><li>The research should be part of everything you do </li></ul><ul><li>Make a multi-year plan for research </li></ul><ul><li>Share your research. Put everything from data tables to PowerPoints and reports on the web </li></ul>
    18. 18. 10 Guiding Principles for Program Success <ul><li>2. Get More Money and Use CMAQ </li></ul><ul><li>Make it easy. Don’t sell your program short. Whatever you need, ask for more, find it, argue for it, get it for your program </li></ul><ul><li>Use CMAQ. TDM </li></ul><ul><li>programs are meant for </li></ul><ul><li>CMAQ and have higher </li></ul><ul><li>cost benefit and air </li></ul><ul><li>quality benefit ratios </li></ul><ul><li>than most traffic and </li></ul><ul><li>transit infrastructure </li></ul><ul><li>improvements – </li></ul><ul><li>get your share! </li></ul>
    19. 19. 10 Guiding Principles for Program Success <ul><li>3. Plan and Budget for Success </li></ul><ul><li>Make it easy to say &quot;It's in the Plan&quot; and &quot;it's in the budget&quot; </li></ul><ul><li>Involve your entire team in setting priorities for each year and beyond </li></ul><ul><li>Involve your entire team in planning the budget </li></ul><ul><li>Take time to recap your successes </li></ul><ul><li>Be transparent – put reports on the web </li></ul>
    20. 20. 10 Guiding Principles for Program Success <ul><li>4. Get TDM in Your Master Transportation Plan </li></ul><ul><li>Make it easy for your program to be at the table </li></ul><ul><li>Whether you are an area, local or regional program make sure these plans have TDM elements and call out your program </li></ul><ul><li>Example: Draft Arlington </li></ul><ul><li>County Master </li></ul><ul><li>Transportation Plan </li></ul><ul><li>says TDM is a core </li></ul><ul><li>principal & has a TDM </li></ul><ul><li>section </li></ul>
    21. 21. 10 Guiding Principles for Program Success <ul><li>5. Get TDM in the Site Plan Development Process </li></ul><ul><li>Make it easy to mitigate the impacts of growth by making sure every new building is promoting transportation options at the site </li></ul><ul><li>Make sure contributions are flowing to your program </li></ul><ul><li>Bonus Tip: Make it easy for developers and building managers to comply </li></ul>
    22. 22. 10 Guiding Principles for Program Success <ul><li>6. Hire Private Contractors </li></ul><ul><li>Make it easy on yourself and contract out the help. </li></ul><ul><li>Using private contractors allows for: </li></ul><ul><ul><li>Quick start-ups </li></ul></ul><ul><ul><li>Flexibility </li></ul></ul><ul><ul><li>Ability to hire experts in </li></ul></ul><ul><ul><li>each field: retail, sales, </li></ul></ul><ul><ul><li>marketing, logistics, </li></ul></ul><ul><ul><li>planning and </li></ul></ul><ul><ul><li>development </li></ul></ul><ul><ul><li>Ability to hire the best </li></ul></ul>
    23. 23. 10 Guiding Principles for Program Success <ul><li>7. Empower, Coordinate and Coach </li></ul><ul><li>Now that you’ve hired expertise in different fields, make it easy on yourself and let these people do what they do best </li></ul><ul><li>Let go of the rules and empower </li></ul><ul><li>your staff – and that especially </li></ul><ul><li>means front line people in the </li></ul><ul><li>stores, on the street and </li></ul><ul><li>answering your email/phones </li></ul><ul><li>Make it easy for staff to </li></ul><ul><li>do the right thing </li></ul>
    24. 24. 10 Guiding Principles for Program Success <ul><li>8. Invest in Team-Building </li></ul><ul><li>Make it easy for your team to succeed by investing the time and money in team building </li></ul><ul><li>Nothing is more important than </li></ul><ul><li>your people </li></ul><ul><li>Nothing is more important than </li></ul><ul><li>everyone on your team pulling </li></ul><ul><li>in the same direction </li></ul><ul><li>Start with developing your Vision, </li></ul><ul><li>Mission and Motto </li></ul><ul><li>Bonus Tip: Do Emergentics - a </li></ul><ul><li>simpler, color-coded, more </li></ul><ul><li>fun Myers Briggs </li></ul>
    25. 25. 10 Guiding Principles for Program Success <ul><li>9. Learn, Share, Contribute. </li></ul><ul><li>Make it easy to keep your team on the cutting edge of what works and doesn’t </li></ul><ul><li>Take CUTR classes </li></ul><ul><li>Take Xerox Sales Training </li></ul><ul><li>Read the latest marketing books </li></ul><ul><li>(Recommended Reading list at www.commuter.typepad.com/tdm ) </li></ul><ul><li>Share with your team </li></ul><ul><li>Contribute to the conversation in </li></ul><ul><li>your area – blog! </li></ul><ul><li>Contribute to the industry – blog! </li></ul>
    26. 26. 10 Guiding Principles for Program Success <ul><li>10. Nike’s Right. So Just Do It. </li></ul><ul><li>What we’ve learned. What we practice. Make it easy. Don’t ask anyone. Just plunge in. </li></ul><ul><li>If you need to, ask </li></ul><ul><li>for forgiveness later. </li></ul><ul><li>Example: </li></ul><ul><li>Arlington Carshare </li></ul><ul><li>Bonus Tip: read Ballsy </li></ul>
    27. 27. For Information on this presentation contact Chris Hamilton at 703.228.3725, [email_address] www.commuterpage.com Arlington County Commuter Services Team Thank you! We invite you to partner with ACCS

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