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Case Avinor by Creuna

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Christian Wightwick Alfsen explains the interesting marketing and advertising campaign that Creuna did for the Norwegian aviation company, Avinor, in spring 2014.

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Case Avinor by Creuna

  1. 1. At  the  core  of  this…
  2. 2. 46
  3. 3. Privatization
  4. 4. Best in class
  5. 5. Better performance
  6. 6. Strategy
  7. 7. One  brand  -­‐  one  company Customer  oriented Business  oriented The  «New»  Avinor
  8. 8. Advertising pitch
  9. 9. Build reputation
  10. 10. convince tell engage explain Degree of acceptance BrandAwareness engage Something engaging
  11. 11. Something extraordinary Something Extrordinary
  12. 12. Something  differenFaFng
  13. 13. A specatacluar roundtrip
  14. 14. Norway from above
  15. 15. Participation
  16. 16. Digital hub
  17. 17. Traffic?
  18. 18. National coverage
  19. 19. Results
  20. 20. www.flymedoss.no

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