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© Creuna
Intelligentmadlavning
PlantJammer
Michael Haase
We digitize and
gamify flavor
to accelerate the
world's transition
to sustainable food
2
Digital Delight
Aarhus
15 Nov 2017
3
The	economy	grows	at	night…
Google	is	really	bad	at	this!!!!
4
5
What if	we start	from	ingredients instead?
Our prototype has 4.000 users/month, growing 50%/month
Try it on www.plantjam...
The	AI	engine behind Plant	Jammer
6
2.5	mn
recipes
1000	
ingredients
>	100	taste	
molecules	
per	
ingredient
The	”Human	Intelligence”	engine behind Plant	jammer
7
Mouthfeel
Bite
Crunch
Soft
Sweet
Umami
Sour
Balance taste Contrast t...
8
Want	to	be	like	René	in	a	farmers	market?
Future	perspective
9
Free version, launch
in September
(4000 users)
Nov 2017 Dec 2017 Feb 2018 Apr 2018
Pilots with
retail...
Technology	to	consider
10
Farm	for	Flavor Convenient personalizationSmart	logistics Smart	fridge
Aroma	sensors
Soil sensor...
A	vision
We	are	looking	for	development	partners
12
New	engagement	
with	your	customers
Flexible	high-quality	recipe	
development	i...
Which	to	make?
What	if	canteen	personnel	were	empowered	by	AI?
13
0
1
2
3
4
5
6
7
8
9
Spicynes
Texture	complementarity
Bal...
The	Plant	Jammers	are McKinsey alumnis,	software	developers,	data	
scientists,	and	hard-core foodies
Jura Brazdil, Data sc...
We are looking
for development
partners
15
Feel free to reach out on
michael@plantjammer.com
Find us on:
www.plantjammer.c...
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Plant Jammer - Intelligent madlavning

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Plant Jammer - Intelligent madlavning

  1. 1. © Creuna Intelligentmadlavning PlantJammer Michael Haase
  2. 2. We digitize and gamify flavor to accelerate the world's transition to sustainable food 2 Digital Delight Aarhus 15 Nov 2017
  3. 3. 3 The economy grows at night…
  4. 4. Google is really bad at this!!!! 4
  5. 5. 5 What if we start from ingredients instead? Our prototype has 4.000 users/month, growing 50%/month Try it on www.plantjammer.com
  6. 6. The AI engine behind Plant Jammer 6 2.5 mn recipes 1000 ingredients > 100 taste molecules per ingredient
  7. 7. The ”Human Intelligence” engine behind Plant jammer 7 Mouthfeel Bite Crunch Soft Sweet Umami Sour Balance taste Contrast texture
  8. 8. 8 Want to be like René in a farmers market?
  9. 9. Future perspective 9 Free version, launch in September (4000 users) Nov 2017 Dec 2017 Feb 2018 Apr 2018 Pilots with retailers (100.000 users) ‘Plant Jammer Market Place’ for Cph groceries Danske Idéer finalist Finalist Finalist Accelerator programs Finalist
  10. 10. Technology to consider 10 Farm for Flavor Convenient personalizationSmart logistics Smart fridge Aroma sensors Soil sensors Precision farming Recommendations Situation/location based Connections (Social graphs) Amazon Key Autonomous cars and drones Aroma sensors Photo recognition Voice recognition
  11. 11. A vision
  12. 12. We are looking for development partners 12 New engagement with your customers Flexible high-quality recipe development in canteens (Online) grocery shopping as an experience
  13. 13. Which to make? What if canteen personnel were empowered by AI? 13 0 1 2 3 4 5 6 7 8 9 Spicynes Texture complementarity Balance (5-tastes)Aroma complexity Novelty Beetroot tartar Watermelon-chili taco
  14. 14. The Plant Jammers are McKinsey alumnis, software developers, data scientists, and hard-core foodies Jura Brazdil, Data scientist Co-owner of Plant Jammer. Robotics and AI expert Anders Ravn, Front-end developer Co-owner in Plant Jammer. Builder of UX tests Michael Haase, CEO Founder. McKinsey trained project consultant 14 Sebastian Ahnert, Fellow University of Cambridge. Writer of the most quoted academic article in Food network analysis Mark Bittman, Chef Chef and writer. Former food columnist at the NYT, Writer of ’How to Cook everything Vegetarian’ and ’The kitchen matrix’ Rianne, Designer The only Plant Jammer with certified good taste (for design)
  15. 15. We are looking for development partners 15 Feel free to reach out on michael@plantjammer.com Find us on: www.plantjammer.com Facebook: PlantJammer Twitter: @PlantJammer Instagram: Plant Jammer

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