v. Christina Høimark Evnen til at målrette det rette tilbud til den rette person og situation er altafgørende i dag, hvor kunderne konstant bevæger sig på tværs af forskellige kanaler og platforme. Med udgangspunkt i deres indsigtsgivende visualiseringsværktøjer viser SAS, hvordan man kan konvertere webadfærd til salg.

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AKTIVERING AF WEBSITE-BESØGENDE MED
KONVERTERINGSOPTIMERING
Christina Høimark, Customer Intelligence

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MARKETING
I DAG
INGEN KONSISTENS UDEN KONSISTENS I DATA
Customer Login:
MB336789
Apple ID:
Nullenalle@gmail.com
Mobile:
+45 51387932Twitter ID:
H_imark
Phone Line:
+ 45 70282932
Facebook Token:
AAACNg1ulZCUYBAHEZCxbJTSO…
Skype ID:
NulleNalle
E-mail:
Christina.hoeimark@gmail.com
E-mail:
Christina.hoeimark@sas.com

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SAS VERDEN
SAS® DIGITAL INTELLIGENCE

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SAS DIGITAL
INTELLIGENCE
SAS CUSTOMER INTELLIGENCE VISION
Provide an intuitive way for marketers to deliver the best
decision for every interaction
- in an agile marketing, omni-channel world.

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SAS DIGITAL
INTELLIGENCE
3 STEPS TIL KONVERTERING AF DIGITAL ADFÆRD
Digital Data Collection Test & Maximize
Opportunities
In-Depth Analysis
31 2

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SAS® DIGITAL INTELLIGENCE – HOW TO?
Christina Høimark, Customer Intelligence

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Tags is put on customer website to catch data
Page Title
Full URL
Meta Data Tags
Client Information
Referrer
Page Content
*Only if explicitly configured
SAS® DIGITAL INTELLIGENCE

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Field Interaction
Link Clicked
Form Submit
• Value
• Form ID and Name
• Field ID and Name
• Number of changes
• Value
• Form ID and Name
• Field ID and Name
SAS® DIGITAL INTELLIGENCE

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DATABEHANDLING SAS® DIGITAL INTELLIGENCE
Rå data Normaliseret
Data
Data på kundeprofil
niveau
2 31

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NORMALISERET
DATA
HØJ DATA KVALITET

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SAS® DIGITAL INTELLIGENCE
IT - LEVERENCE

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Download Data
Integration
Maintain Rules
CLOUD OFFERING SAS® DIGITAL INTELLIGENCE IN THE CLOUD

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OPPORTUNITIES SAS®CI SUITE
Omni-channel
Perspektive
Pricing OptimizationLoyal Customers
Demand Forecasting
Relevant Promotions
& Triggers
Marketing optimization

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VISUALISATION SAS® VISUAL ANALYTICS
SAS Add`in for Microsoft Office
SAS Mobile Clients
SAS Web Clients
SAS Analytics

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ADVANCED
ANALYSIS
EXPLORE DATA IN DIFFERENT WAYS – GET MORE INSIGHTS
Forecasting Decision Trees

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ADVANCED
ANALYSIS
THERE IS MORE THAN ONE PATH TO PURCHASE
Analyze Campaign
Effectiveness

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TAK FOR OPMÆRKSOMHEDEN