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Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
AKTIVERING AF WEBSITE-BESØGENDE MED
KONVERTERINGSOPTIMERING
Ch...
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
MARKETING
I DAG
INGEN KONSISTENS UDEN KONSISTENS I DATA
Custom...
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
SAS VERDEN
SAS® DIGITAL INTELLIGENCE
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
SAS DIGITAL
INTELLIGENCE
SAS CUSTOMER INTELLIGENCE VISION
Prov...
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
SAS DIGITAL
INTELLIGENCE
3 STEPS TIL KONVERTERING AF DIGITAL A...
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
SAS® DIGITAL INTELLIGENCE – HOW TO?
Christina Høimark, Custome...
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
Tags is put on customer website to catch data
Page Title
Full ...
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
Field Interaction
Link Clicked
Form Submit
• Value
• Form ID a...
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
DATABEHANDLING SAS® DIGITAL INTELLIGENCE
Rå data Normaliseret
...
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
NORMALISERET
DATA
HØJ DATA KVALITET
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
SAS® DIGITAL INTELLIGENCE
IT - LEVERENCE
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
Download Data
Integration
Maintain Rules
CLOUD OFFERING SAS® D...
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
OPPORTUNITIES SAS®CI SUITE
Omni-channel
Perspektive
Pricing Op...
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
VISUALISATION SAS® VISUAL ANALYTICS
SAS Add`in for Microsoft O...
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
ADVANCED
ANALYSIS
EXPLORE DATA IN DIFFERENT WAYS – GET MORE IN...
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
ADVANCED
ANALYSIS
THERE IS MORE THAN ONE PATH TO PURCHASE
Anal...
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
TAK FOR OPMÆRKSOMHEDEN
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Konverteringsoptimering 3 af 5 - SAS' verden - aktivering af website-besøgende

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v. Christina Høimark
Evnen til at målrette det rette tilbud til den rette person og situation er altafgørende i dag, hvor kunderne konstant bevæger sig på tværs af forskellige kanaler og platforme. Med udgangspunkt i deres indsigtsgivende visualiseringsværktøjer viser SAS, hvordan man kan konvertere webadfærd til salg.

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Konverteringsoptimering 3 af 5 - SAS' verden - aktivering af website-besøgende

  1. 1. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. AKTIVERING AF WEBSITE-BESØGENDE MED KONVERTERINGSOPTIMERING Christina Høimark, Customer Intelligence
  2. 2. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. MARKETING I DAG INGEN KONSISTENS UDEN KONSISTENS I DATA Customer Login: MB336789 Apple ID: Nullenalle@gmail.com Mobile: +45 51387932Twitter ID: H_imark Phone Line: + 45 70282932 Facebook Token: AAACNg1ulZCUYBAHEZCxbJTSO… Skype ID: NulleNalle E-mail: Christina.hoeimark@gmail.com E-mail: Christina.hoeimark@sas.com
  3. 3. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. SAS VERDEN SAS® DIGITAL INTELLIGENCE
  4. 4. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. SAS DIGITAL INTELLIGENCE SAS CUSTOMER INTELLIGENCE VISION Provide an intuitive way for marketers to deliver the best decision for every interaction - in an agile marketing, omni-channel world.
  5. 5. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. SAS DIGITAL INTELLIGENCE 3 STEPS TIL KONVERTERING AF DIGITAL ADFÆRD Digital Data Collection Test & Maximize Opportunities In-Depth Analysis 31 2
  6. 6. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. SAS® DIGITAL INTELLIGENCE – HOW TO? Christina Høimark, Customer Intelligence
  7. 7. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. Tags is put on customer website to catch data Page Title Full URL Meta Data Tags Client Information Referrer Page Content *Only if explicitly configured SAS® DIGITAL INTELLIGENCE
  8. 8. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. Field Interaction Link Clicked Form Submit • Value • Form ID and Name • Field ID and Name • Number of changes • Value • Form ID and Name • Field ID and Name SAS® DIGITAL INTELLIGENCE
  9. 9. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. DATABEHANDLING SAS® DIGITAL INTELLIGENCE Rå data Normaliseret Data Data på kundeprofil niveau 2 31
  10. 10. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. NORMALISERET DATA HØJ DATA KVALITET
  11. 11. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. SAS® DIGITAL INTELLIGENCE IT - LEVERENCE
  12. 12. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. Download Data Integration Maintain Rules CLOUD OFFERING SAS® DIGITAL INTELLIGENCE IN THE CLOUD
  13. 13. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. OPPORTUNITIES SAS®CI SUITE Omni-channel Perspektive Pricing OptimizationLoyal Customers Demand Forecasting Relevant Promotions & Triggers Marketing optimization
  14. 14. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. VISUALISATION SAS® VISUAL ANALYTICS SAS Add`in for Microsoft Office SAS Mobile Clients SAS Web Clients SAS Analytics
  15. 15. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. ADVANCED ANALYSIS EXPLORE DATA IN DIFFERENT WAYS – GET MORE INSIGHTS Forecasting Decision Trees
  16. 16. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. ADVANCED ANALYSIS THERE IS MORE THAN ONE PATH TO PURCHASE Analyze Campaign Effectiveness
  17. 17. Copyr ight © 2015, SAS Institute Inc. All rights reser ved. TAK FOR OPMÆRKSOMHEDEN

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