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THE POW ER OF P ERSPECTIVE




                             SharePoint Commerce Services: Microsoft SharePoint
                                  Server and Commerce Server - Better Together!

                                                                                       February 22, 2011

                               Jesus J Salazar, Joshua Grear, Vince Allison, Lane Shelton
                                                                       Twitter: @Credera
                                                         Blog: http://blogs.credera.com/
                                             Copyright © 2011 Credera. All Rights Reserved.
Bios



 Jesus J Salazar is a Senior Manager with Credera. He has over 10 years of experience in delivering
  enterprise IT solutions for medium and large companies throughout the U.S. He is a member of the
  SharePoint Development Advisory Council and has presented on SharePoint at numerous conferences.
  Jesus current leads Credera’s Denver practice in providing technology consulting services.
 Joshua Grear is an Architect with Credera’s Dallas Office. He has over 11 years of experience in
  delivering IT solutions to companies throughout the U.S. He is a Microsoft Virtual Technical Specialist
  for Commerce Server and has been a part of numerous eCommerce implementations. Joshua is
  currently working on integrating Commerce Server with various back-end systems.




 Vince Allison is a Strategic Microsoft Specialist with Softmart. He has over 10 years of Microsoft
  licensing experience and holds over 300 certifications including: Designing and Providing Microsoft
  Volume Licensing Solutions to Large Organizations; Designing and Providing Microsoft Volume
  Licensing Solutions to Small and Medium Organizations; Designing, Assessing, and Optimizing
  Software Asset Management.
 Lane Shelton is an EVP with Softmart and has spent the last two years helping customers from small
  to large businesses evaluate their Microsoft software investments. He and his team of specialists have
  developed an objective, fact-based analysis methodology that is now widely-used around the U.S.
Agenda


  Welcome & Introductions
  Current eCommerce Landscape
  Commerce Server 2009
  SharePoint 2010
  SharePoint Commerce Services – Better Together
  Demonstration
  Licensing: What You Will Need to Consider
  Q&A
  Next Steps
Current eCommerce Landscape

Why this Topic?
  We are seeing a STRONG resurgence in eCommerce
  The ability to sell online has become increasingly critical for businesses
  In 2009, Forrester found that 42% of all retail sales were influenced by or executed online
  In 2014, that figure is likely to jump 53%

  Exponential growth of mobile
  technologies, social networking,
  and niche smart devices
  What is important in this new
  market?
     Consistency of Branding
      across multiple channels
     M-Commerce is king
     Dynamic and viral
      campaigns are
      critical…creating buzz
     Integration of “Social” data
Commerce Server 2009

 What is Commerce
       Server?
 .NET based eCommerce
 platform
 Provides a complete,
 working eCommerce
 Solution OOB
 Catalog, Orders, Profiles
 (Customers, Addresses,
 Credit Cards, etc.)
 Reporting and Analytics,
 Business User Tools
 Robust multi-channel
 foundation, integration
 ready
Commerce Server 2009 Components
Commerce Server 2009 Logical Architecture



API can be consumed by a
 variety of presentation
 applications or systems




This business logic layer is
 exposed via a public API




    Data sources are
   leveraged in single
   business logic layer




SQL Server and 3rd Party
Services drive the system
The Value of Commerce Server 2009



                                  Greater
                               Reach, Better
                                 Shopping
                                Experience
                  Customized
                                               Insight and
                     User
                                                Flexibility
                  Experience




    Reduced
                                                              Support and
  costs in Site
                                                              Extensibility
  Development
SharePoint 2010
Interacting with Content

                       Contextual Office
                           Ribbon




Cross Browser
  Support




  Familiar Office
    Experience
Advanced Web Publishing

     Easy               Ability to “Skin”
                             website
    Editing



                                            Live preview of pages




              Embed Rich Media




                                                                       Silverlight
                                               AJAX Based Usability
                                                                      Interactions
Mobile Capabilities


 SharePoint Automatically
 redirects to mobile versions of
 its pages
 Data can be manipulated
 through Mobile Web
 Compatible forms
 Mobile works on publishing
 web sites as well - ideal for
 Mobile Commerce
Multilanguage Support




OOB Localization
and Multilanguage
     Support
The Value of SharePoint 2010 for Public Sites




                                 Mobile
                               Capabilities
                    Robust                      Multi-
                    Content                   Language
                  Management                   Support




    Reduced
                                                         Enterprise
  costs in Site
                                                          Search
  Development
The Problem

   The natural progression of building an eCommerce Website:
Build Custom Website
•User builds a custom website using Commerce Server 2009 (without SharePoint)
•User has built a robust custom .NET website from scratch or using OOB starter site




        Site Runs Great
        •Site is deployed, site run great.




                 Changes Needed
                 •Business starts requesting imminent changes…changes to content, quick merchandising
                  (quickly put up a fancy page), ability to search the ENTIRE website (not just products), .




                          Frequent deployments
                          •heavy involvement on IT for changes




                                   Time Consuming & Expensive Maintenance
                                   •Now you must go down to road of finding/building all of these items through expensive 3rd
                                    parties or lots of custom code
SharePoint Commerce Services
SCS Logical Architecture


   SharePoint Sites,
Templates, and Web parts
   boost productivity


API can be consumed by a
 variety of presentation
 applications or systems



This business logic layer is
 exposed via a public API




Data sources are exposed
 in single business logic
           layer


 SharePoint Data Hooks
 into Commerce Server



SQL Server and 3rd Party
Services drive the system
The Value of SharePoint Commerce Services


                           SharePoint Commerce
                                 Services
  .NET Framework




                                                                                      Multi-
                                                                       Mobile                   Enterprise
                                               Content Management                   Language
                                                                     Capabilities                Search
                                                                                     Support

                   Reduced Site Development
                                                                                                             Extensibility
                            Costs


                                              Customized User Experience             Better Reach




                    Commerce Server 2009
The Problem - Revisited

 The IDEAL progression of building an eCommerce Website:

1. User a website using Commerce Server 2009 and CSS



     2. User leverages existing web parts and a SharePoint based
     starter to build the website on top of.



           3. Site is deployed, site run great.



                 4. Business starts requesting incremental changes…AB testing,
                 Page Layouts, New Pages, etc.


                        5. All of the advantages that SharePoint provides users can be
                        leveraged to allow nontechnical users to make these types of
                        changes
SharePoint Commerce Services Components

             Website                                 Web Parts
   Fully functional eCommerce Website      30 out-of-the-box web parts

   Skin using Templates and SharePoint     Marketing – Discount Ads, Reviews and
   Master Pages                            Ratings, Store Locator

   Key Capabilities                        Search – Search Dialog, Search results

     •   Store Locator                     Orders – Supports entire checkout

     •   Write a review for a product      process

     •   View order history and order      Catalog – Catalog Browsing, Product

         status                            Details, Product Query

     •   Enterprise search (products,      Profiles – Supports customer self

         discounts, help, content pages,   service

         etc.)                             Administration – WYSIWIG editing
                                           product info, Channel Manager
Content Management
 Demonstration



  To watch demonstration, please:

      1. Pause      slideshare presentation
      2. Click on http://www.youtube.com/watch?v=d7JXT-RnrIc
      3. When demonstration ends, return to continue
         slideshare presentation
Licensing: What You Will Need to Consider


 Commerce        • Sold under Per-Processor Model
   Server        • Standard and Enterprise Versions

                                                                     Dependencies


SharePoint for   • Sold as either Standard or Enterprise Server
                                                                  Windows Server
Internet Sites   • No CAL requirements for web-consumers

                                                                  Windows CAL

  SharePoint     • Required for all internal users and creators   SQL Server/Client
                 • Sold as either Standard or Standard +
Client Access      Enterprise CAL, depending on the content
License (CAL)      being served up to the website



                 • FAST Search
  Add-Ons        • SharePoint Designer (Free)
Questions & Next Steps

Contact Credera …
  www.credera.com
  Email: jsalazar@credera.com or jgrear@credera.com
  Phone: 972.759.1836
  Follow us on Twitter: @Credera
  Content Management
  Blog: http://blogs.credera.com/


For information on licensing, contact Softmart …
  www.softmart.com
  Email: vince.allison@softmart.com or kevin.hunter@softmart.com
  Phone: 610.518.4146 (Vince) or 972.335.2181 (Kevin)
  Complimentary one-on-one licensing consultation available from Softmart
Content Management
 Appendix
About Credera

Our Company                                           Our People
  – Full-service business and technology consulting     – Credera’s professionals posses a unique
    firm                                                  combination of deep technical expertise with
                                                          extensive business backgrounds
  – Provides business and technology solutions that
    offer measurable value to our clients               – Backgrounds include business, technology, and
                                                          management consulting with some of the most
  – Delivers value by leveraging our people’s
                                                          well-known and respected consulting firms in the
    accumulated industry and management
                                                          world
    experience with their deep technical expertise
                                                        – Have served many influential corporations in a
  – Established in 1999
                                                          variety of industries over the past 20 years
  – Offices in Dallas, Austin, Denver

                                                      Sample Clients
Our Services
  – Management Consulting
  – Technology Solutions

  – Business Intelligence
Content Management
 Demonstration



  To watch demonstration, please:

      1. Pause      slideshare presentation
      2. Click on http://www.youtube.com/watch?v=d7JXT-RnrIc
      3. When demonstration ends, return to continue
         slideshare presentation

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SharePoint Commerce Services

  • 1. THE POW ER OF P ERSPECTIVE SharePoint Commerce Services: Microsoft SharePoint Server and Commerce Server - Better Together! February 22, 2011 Jesus J Salazar, Joshua Grear, Vince Allison, Lane Shelton Twitter: @Credera Blog: http://blogs.credera.com/ Copyright © 2011 Credera. All Rights Reserved.
  • 2. Bios  Jesus J Salazar is a Senior Manager with Credera. He has over 10 years of experience in delivering enterprise IT solutions for medium and large companies throughout the U.S. He is a member of the SharePoint Development Advisory Council and has presented on SharePoint at numerous conferences. Jesus current leads Credera’s Denver practice in providing technology consulting services.  Joshua Grear is an Architect with Credera’s Dallas Office. He has over 11 years of experience in delivering IT solutions to companies throughout the U.S. He is a Microsoft Virtual Technical Specialist for Commerce Server and has been a part of numerous eCommerce implementations. Joshua is currently working on integrating Commerce Server with various back-end systems.  Vince Allison is a Strategic Microsoft Specialist with Softmart. He has over 10 years of Microsoft licensing experience and holds over 300 certifications including: Designing and Providing Microsoft Volume Licensing Solutions to Large Organizations; Designing and Providing Microsoft Volume Licensing Solutions to Small and Medium Organizations; Designing, Assessing, and Optimizing Software Asset Management.  Lane Shelton is an EVP with Softmart and has spent the last two years helping customers from small to large businesses evaluate their Microsoft software investments. He and his team of specialists have developed an objective, fact-based analysis methodology that is now widely-used around the U.S.
  • 3. Agenda Welcome & Introductions Current eCommerce Landscape Commerce Server 2009 SharePoint 2010 SharePoint Commerce Services – Better Together Demonstration Licensing: What You Will Need to Consider Q&A Next Steps
  • 4. Current eCommerce Landscape Why this Topic? We are seeing a STRONG resurgence in eCommerce The ability to sell online has become increasingly critical for businesses In 2009, Forrester found that 42% of all retail sales were influenced by or executed online In 2014, that figure is likely to jump 53% Exponential growth of mobile technologies, social networking, and niche smart devices What is important in this new market?  Consistency of Branding across multiple channels  M-Commerce is king  Dynamic and viral campaigns are critical…creating buzz  Integration of “Social” data
  • 5. Commerce Server 2009 What is Commerce Server? .NET based eCommerce platform Provides a complete, working eCommerce Solution OOB Catalog, Orders, Profiles (Customers, Addresses, Credit Cards, etc.) Reporting and Analytics, Business User Tools Robust multi-channel foundation, integration ready
  • 6. Commerce Server 2009 Components
  • 7. Commerce Server 2009 Logical Architecture API can be consumed by a variety of presentation applications or systems This business logic layer is exposed via a public API Data sources are leveraged in single business logic layer SQL Server and 3rd Party Services drive the system
  • 8. The Value of Commerce Server 2009 Greater Reach, Better Shopping Experience Customized Insight and User Flexibility Experience Reduced Support and costs in Site Extensibility Development
  • 10. Interacting with Content Contextual Office Ribbon Cross Browser Support Familiar Office Experience
  • 11. Advanced Web Publishing Easy Ability to “Skin” website Editing Live preview of pages Embed Rich Media Silverlight AJAX Based Usability Interactions
  • 12. Mobile Capabilities SharePoint Automatically redirects to mobile versions of its pages Data can be manipulated through Mobile Web Compatible forms Mobile works on publishing web sites as well - ideal for Mobile Commerce
  • 14. The Value of SharePoint 2010 for Public Sites Mobile Capabilities Robust Multi- Content Language Management Support Reduced Enterprise costs in Site Search Development
  • 15. The Problem The natural progression of building an eCommerce Website: Build Custom Website •User builds a custom website using Commerce Server 2009 (without SharePoint) •User has built a robust custom .NET website from scratch or using OOB starter site Site Runs Great •Site is deployed, site run great. Changes Needed •Business starts requesting imminent changes…changes to content, quick merchandising (quickly put up a fancy page), ability to search the ENTIRE website (not just products), . Frequent deployments •heavy involvement on IT for changes Time Consuming & Expensive Maintenance •Now you must go down to road of finding/building all of these items through expensive 3rd parties or lots of custom code
  • 17. SCS Logical Architecture SharePoint Sites, Templates, and Web parts boost productivity API can be consumed by a variety of presentation applications or systems This business logic layer is exposed via a public API Data sources are exposed in single business logic layer SharePoint Data Hooks into Commerce Server SQL Server and 3rd Party Services drive the system
  • 18. The Value of SharePoint Commerce Services SharePoint Commerce Services .NET Framework Multi- Mobile Enterprise Content Management Language Capabilities Search Support Reduced Site Development Extensibility Costs Customized User Experience Better Reach Commerce Server 2009
  • 19. The Problem - Revisited The IDEAL progression of building an eCommerce Website: 1. User a website using Commerce Server 2009 and CSS 2. User leverages existing web parts and a SharePoint based starter to build the website on top of. 3. Site is deployed, site run great. 4. Business starts requesting incremental changes…AB testing, Page Layouts, New Pages, etc. 5. All of the advantages that SharePoint provides users can be leveraged to allow nontechnical users to make these types of changes
  • 20. SharePoint Commerce Services Components Website Web Parts Fully functional eCommerce Website 30 out-of-the-box web parts Skin using Templates and SharePoint Marketing – Discount Ads, Reviews and Master Pages Ratings, Store Locator Key Capabilities Search – Search Dialog, Search results • Store Locator Orders – Supports entire checkout • Write a review for a product process • View order history and order Catalog – Catalog Browsing, Product status Details, Product Query • Enterprise search (products, Profiles – Supports customer self discounts, help, content pages, service etc.) Administration – WYSIWIG editing product info, Channel Manager
  • 21. Content Management Demonstration To watch demonstration, please: 1. Pause slideshare presentation 2. Click on http://www.youtube.com/watch?v=d7JXT-RnrIc 3. When demonstration ends, return to continue slideshare presentation
  • 22. Licensing: What You Will Need to Consider Commerce • Sold under Per-Processor Model Server • Standard and Enterprise Versions Dependencies SharePoint for • Sold as either Standard or Enterprise Server Windows Server Internet Sites • No CAL requirements for web-consumers Windows CAL SharePoint • Required for all internal users and creators SQL Server/Client • Sold as either Standard or Standard + Client Access Enterprise CAL, depending on the content License (CAL) being served up to the website • FAST Search Add-Ons • SharePoint Designer (Free)
  • 23. Questions & Next Steps Contact Credera … www.credera.com Email: jsalazar@credera.com or jgrear@credera.com Phone: 972.759.1836 Follow us on Twitter: @Credera Content Management Blog: http://blogs.credera.com/ For information on licensing, contact Softmart … www.softmart.com Email: vince.allison@softmart.com or kevin.hunter@softmart.com Phone: 610.518.4146 (Vince) or 972.335.2181 (Kevin) Complimentary one-on-one licensing consultation available from Softmart
  • 25. About Credera Our Company Our People – Full-service business and technology consulting – Credera’s professionals posses a unique firm combination of deep technical expertise with extensive business backgrounds – Provides business and technology solutions that offer measurable value to our clients – Backgrounds include business, technology, and management consulting with some of the most – Delivers value by leveraging our people’s well-known and respected consulting firms in the accumulated industry and management world experience with their deep technical expertise – Have served many influential corporations in a – Established in 1999 variety of industries over the past 20 years – Offices in Dallas, Austin, Denver Sample Clients Our Services – Management Consulting – Technology Solutions – Business Intelligence
  • 26. Content Management Demonstration To watch demonstration, please: 1. Pause slideshare presentation 2. Click on http://www.youtube.com/watch?v=d7JXT-RnrIc 3. When demonstration ends, return to continue slideshare presentation