Heels & Deals - Mandy Queen, CRED Communications

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Mandy Queen, Managing Director of CRED Communications and a selected media panel share the type of stories and news their media outlets seek and how best to approach them. Mandy’s career in PR started in the mid 1990’s and since then she has worked with many major international brands. She devel­oped and led award-winni­ng PR campa­igns and has extensive communication and PR experience from inter­nal commu­nicat­ions to crisi­s management­.

In 2005, Mandy moved to Hong Kong where she di­d PR, marketing and event­s for one of the world­'­s large­st trade fair organ­isati­ons, looki­ng after over 25 exhibitions per year in sectors including gifts and home products, stationery, electronics, fashion and lingerie. In 2010 Mandy reali­sed her dream­s and launc­hed her own PR agenc­y - in just one year CRED had won globa­l clien­ts inclu­ding BASF, Comex­posiu­m, Natix­is and the Heich­inrou Group. Mandy has an honors degree in Communications majoring in PR and is a global affiliate of the Chartered Institute of Public Relations.

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Heels & Deals - Mandy Queen, CRED Communications

  1. 1. PR 101 Mandy Queen Founder & Managing Director
  2. 2. Heels & Deals Govt bodies Community Members Media Business Partners Employees General Public Funders
  3. 5. CREDibility
  4. 6. Reach new customers 10m
  5. 7. Cost effective
  6. 8. Advertising vs PR <ul><li>Control </li></ul><ul><li>Repetition </li></ul><ul><li>CREDibility </li></ul><ul><li>Attractiveness </li></ul>
  7. 10. Top tips <ul><li>Know the media – what they need </li></ul><ul><li>Identify the right journalist </li></ul><ul><li>Have the right story – news value, specific to journalists needs </li></ul><ul><li>Offer great back up – spokespeople, photos, research, background information </li></ul><ul><li>Don’t hassle (but do follow up) </li></ul>
  8. 12. Press kit <ul><li>Press release – who, what, where, why, when </li></ul><ul><li>Fact sheet </li></ul><ul><li>Excellent photographs </li></ul><ul><li>Spokesperson’s biography </li></ul><ul><li>Contact details </li></ul><ul><li>Email, blog, website, f2f, phone call, social media, website, </li></ul>
  9. 13. QUOTE
  10. 15. Measurement <ul><li>AVE </li></ul><ul><li>Impressions </li></ul><ul><li>Key messages & photos </li></ul><ul><li>Size of article </li></ul><ul><li>Place of article </li></ul><ul><li>Media </li></ul><ul><li>Sales, interest, website hits, mentions on social media </li></ul>
  11. 16. Quality vs quantity Mega life
  12. 18. Thank you Follow us on Twitter @credcoms, like us on FB, email us on info@credcommunications

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