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How to innovate your
supply chain?
8 simple guidelines
@creaxnv
We are no specialists in
supply chain management,
even so we were asked to
give our view on supply
chain to a group of
specialists…
We presented them 8
guidelines of supply chain
management based on our
own philosophy: learn from
others.
“Inventory	
  is	
  fundamentally	
  evil.	
  
You	
  kind	
  of	
  want	
  to	
  manage	
  it	
  like	
  
you're	
  in	
  the	
  dairy	
  business.	
  
	
  
If	
  it	
  gets	
  past	
  its	
  freshness	
  date,	
  
you	
  have	
  a	
  problem.”	
  
	
  
Tim	
  Cook,	
  Apple	
  	
  
#1	
  
Apple doesn’t have to
get the demand
forecast for a new
product right. As long
as it underestimates
demand, Apple will
have loyal customers
clamouring for the
new devices and
willing to wait.
logisticsviewpoints.com/
2012/07/02/the-apple-supply-chain-
the-best-in-the-world/
UNDERESTIMATE
DEMAND
#2	
  
A CowShare is a
bundle of beef that
includes cuts from
across the cow. The
beef from each cow
gets divided into equal
shares when it is sold
completely.
It avoids spoilage and
cuts out the middle
man.
FIRST SELL
THEN PRODUCE
#3	
  
The DHL parcelcopter
delivers packages to
the island of Juist, 12
kilometers from the
German city of
Norden.
This concept got a lot
of media coverage
and we wonder
whether you’ve heard
about the next
concept.
EXPLORE NEW
TECHNOLOGIES
#3	
  
The Dutch University
of Delft is exploring
ambulance drones to
increase the survival
rate for heart attacks.
Interesting, isn’t it?
EXPLORE NEW
TECHNOLOGIES
#4	
  
Replenish describes it
this way:
‘Most cleaning
products we buy are
90% water. This
means you are mostly
buying water and
plastic.
A little pod is all you
need.’
http://myreplenish.com/
STOP MOVING
WATER & AIR
#5	
  
Outfittery combines
single articles of
clothing to a perfect
outfit. The package is
delivered at your
doorstep.
Simple, stylish &
adding customer
value to the supply
chain.
www.outfittery.de
ADD CUSTOMER
VALUE
#6	
  
OPTIMIZE
TRANSPORT
Did you know that
trucks only operate at
50% utilisation rate?
(They are half empty with a
heavy load or completely
full, but not loaded to their
fullest capacity.)
This led to the idea of
an internet for goods.
By testing this
concept, bringing a
load form Quebec to
LA took just 1 day
instead of 2.5.
#6	
  
OPTIMIZE
TRANSPORT
This concept is called: the physical
internet.
It uses standardized packaging, a
collective network & node to node
relays.
Read more here:
http://en.wikipedia.org/wiki/Physical_Internet
Did you know that
trucks only operate at
50% utilisation rate?
(They are half empty with a
heavy load or completely
full, but not loaded to their
fullest capacity.)
This led to the idea of
an internet for goods.
By testing this
concept, bringing a
load form Quebec to
LA took just 1 day
instead of 2.5.
#7	
  
SHORTEN THE
CHAIN
It might be interesting
to skip aspects of your
current supply chain.
Do you need all of
them?
The Tesla Powerwall
can be used to create
smart microgrids or
supply back-up power.
It is able to store
energy generated by
solar cells and flow it
back in your home
when needed.
METHOD BY AULIVE
#8	
  
The wooden pallet has
been around since the
1940s but hasn’t
evolved since.
WHY?
§  Is this pallet the
cheapest one?
§  Is it difficult to
change its
ecosystem?
§  Is this pallet the
perfect solution?
§  We believe it isn’t…
DARE TO ASK
We	
  help	
  companies	
  
to	
  ask	
  (&	
  answer)	
  the	
  right	
  quesEons.	
  
	
  
innovaEon	
  consulEng	
  -­‐	
  problem	
  solving	
  –	
  product	
  innovaEon	
  
process	
  innovaEon	
  -­‐	
  technology	
  transfer	
  –	
  new	
  applicaEons	
  
new	
  markets	
  -­‐	
  science	
  &	
  technology	
  intelligence	
  
	
  
Diederik	
  Syoen	
  –	
  MarkeEng	
  
	
  d@creax.com	
  

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Supply chain innovation. 8 guidelines by @creaxnv

  • 1. How to innovate your supply chain? 8 simple guidelines @creaxnv
  • 2. We are no specialists in supply chain management, even so we were asked to give our view on supply chain to a group of specialists… We presented them 8 guidelines of supply chain management based on our own philosophy: learn from others.
  • 3. “Inventory  is  fundamentally  evil.   You  kind  of  want  to  manage  it  like   you're  in  the  dairy  business.     If  it  gets  past  its  freshness  date,   you  have  a  problem.”     Tim  Cook,  Apple    
  • 4. #1   Apple doesn’t have to get the demand forecast for a new product right. As long as it underestimates demand, Apple will have loyal customers clamouring for the new devices and willing to wait. logisticsviewpoints.com/ 2012/07/02/the-apple-supply-chain- the-best-in-the-world/ UNDERESTIMATE DEMAND
  • 5. #2   A CowShare is a bundle of beef that includes cuts from across the cow. The beef from each cow gets divided into equal shares when it is sold completely. It avoids spoilage and cuts out the middle man. FIRST SELL THEN PRODUCE
  • 6. #3   The DHL parcelcopter delivers packages to the island of Juist, 12 kilometers from the German city of Norden. This concept got a lot of media coverage and we wonder whether you’ve heard about the next concept. EXPLORE NEW TECHNOLOGIES
  • 7. #3   The Dutch University of Delft is exploring ambulance drones to increase the survival rate for heart attacks. Interesting, isn’t it? EXPLORE NEW TECHNOLOGIES
  • 8. #4   Replenish describes it this way: ‘Most cleaning products we buy are 90% water. This means you are mostly buying water and plastic. A little pod is all you need.’ http://myreplenish.com/ STOP MOVING WATER & AIR
  • 9. #5   Outfittery combines single articles of clothing to a perfect outfit. The package is delivered at your doorstep. Simple, stylish & adding customer value to the supply chain. www.outfittery.de ADD CUSTOMER VALUE
  • 10. #6   OPTIMIZE TRANSPORT Did you know that trucks only operate at 50% utilisation rate? (They are half empty with a heavy load or completely full, but not loaded to their fullest capacity.) This led to the idea of an internet for goods. By testing this concept, bringing a load form Quebec to LA took just 1 day instead of 2.5.
  • 11. #6   OPTIMIZE TRANSPORT This concept is called: the physical internet. It uses standardized packaging, a collective network & node to node relays. Read more here: http://en.wikipedia.org/wiki/Physical_Internet Did you know that trucks only operate at 50% utilisation rate? (They are half empty with a heavy load or completely full, but not loaded to their fullest capacity.) This led to the idea of an internet for goods. By testing this concept, bringing a load form Quebec to LA took just 1 day instead of 2.5.
  • 12. #7   SHORTEN THE CHAIN It might be interesting to skip aspects of your current supply chain. Do you need all of them? The Tesla Powerwall can be used to create smart microgrids or supply back-up power. It is able to store energy generated by solar cells and flow it back in your home when needed.
  • 13. METHOD BY AULIVE #8   The wooden pallet has been around since the 1940s but hasn’t evolved since. WHY? §  Is this pallet the cheapest one? §  Is it difficult to change its ecosystem? §  Is this pallet the perfect solution? §  We believe it isn’t… DARE TO ASK
  • 14. We  help  companies   to  ask  (&  answer)  the  right  quesEons.     innovaEon  consulEng  -­‐  problem  solving  –  product  innovaEon   process  innovaEon  -­‐  technology  transfer  –  new  applicaEons   new  markets  -­‐  science  &  technology  intelligence     Diederik  Syoen  –  MarkeEng    d@creax.com