We were asked to give
a lecture to an interna5onal group of 60 industrial design students at Howest, Kortrijk. This is how our lead designer Thomas inspired them in only ten slides.
Find a problem #1
The day James Dyson got frustrated with his vacuum cleaner was the most important day in the history of the bagless vacuum cleaner. Vacuum cleaners with bags loose suc5on very quickly. This was a problem James Dyson wanted to remedy.
Do Steal Don’t copy
#2 But James Dyson did not start from scratch. He knew of another device used to suck and clean air: the cyclone. It could be found on the roof of sawmills and animal stables. This inven5on dates back as far as 1898.
Have Many Ideas
#3 A real innova5on does not start from 1 magical idea. It is usually a combina5on of several ideas selected from many, many more. Having lots of ideas is key to having a good idea in the end. In innova5on, quan5ty breeds quality.
Have Fun #4
Make sure to have fun in the mean5me. Developing an idea into a fully ﬂedged product is frustra5ng and daun5ng. It’s beXer to have some laughs along the way.
Make it happen #5
Make prototypes and make a lot of them. Make them quick and dirty. Just test and ﬁddle. Tes5ng your idea is the key to reality. The prototyping phase is also where the ‘happy accidents’ happen.
Learn to Fail #6
Failing just means that you are not working in your comfort zone anymore. This is a good thing, because it’s then that you’ll ﬁnd new things. The famous Post-‐It was the result of a failure and it became one of 3M’s best selling products.
Keep it Simple #7
Do not overcomplicate things. If you can, make it simpler. The less complex a system is, the less prone it is to damage. This will also make your product cheaper, faster to develop and easier to repair. Reebok Disc
Find the right 5me
#8 It was not the ﬁrst 5me that Apple decided to launch a tablet computer. They did it for the ﬁrst 5me in the 90s. The Newton failed miserably and was a commercial catastrophe. A decade later they tried again. By this 5me, the market and technology where ready, and the rest is history. Apple Newton & Ipad
Think in Func5ons #9
All these products have the same func5onality: storing data. All of them made the previous one obsolete. Companies that did not see the changes in their market vanished. So be aware of this fact. You do not make a product. You make a solu5on to achieve a func5on and maybe one day somebody has a beXer solu5on for that func5on.
A good idea ain’t
enough #10 Despite all your eﬀorts, it could s5ll be that your innova5ve product is not a success. Be sure to communicate what sets your product apart from the compe55on. This 3 in1 poXy received a lot of design awards for it’s mul5func5onality, yet failed to convey that message to the clients in the store. dotpot by dotbaby
SYSTEMATIC INNOVATION WWW.CREAX.COM
Inspired? We help companies with their innova5on challenges. problem solving – product innova5on – process innova5on technology transfer – new applica5ons and markets Diederik Syoen -‐ Marke5ng Manager email@example.com www.creax.com Visit our website or follow us