The POWER of
PERSONAL BRANDING
Pocholo Gonzales | CEO
www.pochologonzales.com
Branding your passion
pochology.com
fb.com/pochology
twitter.com/pochology
FAMILY FIRST
Circa 1986
B
1990 1991 1995
PUBLIC SCHOOL PRODUCT
Spot the Not!
1999
Graduated at
the age of
19.
B.A.
SPEECH
COMM.
C.A.L.
UP
DILIMAN
BUBU CHACHA
MICHAELANGELO
CORAN - VOLTRON
STARSCREAM - CYBERTRO
BERG KATSE –
GATCHAMAN
GUILMON
KURO CHAN
AUDIOBOOKS
CREATIVOICES
GAMES
RADIO DRAMA
What is Personal Branding?
Personal branding is the process
of how we market ourselves to
others.
Your Self Impression =
H...
Most Important Decision:
When people think about what
makes you unique
(for business or advocacy),
what do you want them t...
What Do These Things Have
In Common?
 The golden arches, the swoosh, and an apple icon?
These are all examples of brands
...
 Branding is not just for products
anymore…
 Use branding concepts for yourself
and your advocacy.
 In this program you...
Branding Yourself
 Helps to define who you are/what you are
about (or why an employer should hire
you)
 Branding yoursel...
WHO ARE THEY?
Mark Zuckerberg
Age: 28
Net worth: $17 billion
Sean Parker
Age: 32
Net worth: More than $2 b
Robert Pera
Age: 34
Net worth...
1. Update Your Online Profiles
Experiment with lots of potential
networks & channels
Users: 90mm 850mm 200mm 120mm 10mm
Users: 15mm Millions 14mm 7.5mm
2. Start a Blog/Get Involved in the
Online Conversation
“Learn from your Community”
3. Use New Gadgets and Free Tools
and Provide something of value
@JKROHRS
4. Create and Distribute Content of
Interest to Your Customers
“Interact with your Audience”
5. Document yourself
(no matter how small)
Blog, Picture, Video
Writing
6. Pick 2-3 Key Associations and Get
Active.
“Be Everywhere”
7. Speak, Speak, Speak
VOICE 2012
ANAHEIM,
CALIFORNIA,
U.S.A.
8. Always be helping even if you feel
like you are wasting your time.
“Serve the community”
VOTY RADIO
VOTY TV
KABATAAN NIGHT
ENTRANCE EXAM REVIEW
TREE PLANTING
TEAM BUILDING
VOTY TV GUESTING
VOTY TV GUESTING
NEWSPAPER FEATURES
NEWSPAPER FEATURES
SHOPTALK
TV AND RADIO
APPEARANCES
PODCAST 2004
SEN. EDGARDO ANGARA
PETER CAYETANO
VP JOJO BINAY
9. Pay Attention to Google
“You are what Google says you are”
10. Re-Invent Yourself
Blogs +
Blogging
Comment Marketing
News/Media/PR
SEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Online Video
Community...
MALAYSIA
THAILAND
D
U.S.A.
GABY LOPEZ OF ABS-CBN
MANNY V. PANGILINAN –
PLDT/TV 5/MERALCO
FERNANDO ZOBEL DE AYALA
FIRST FILIPINO WHO WAS AWARDED IN
WASHINGTON D.C., U.S.A. BY THE INTERNATIONAL
YOUTH FOUNDATION
YOUNGEST ENTREPRENEUR FROM BATAAN WHO
WAS AWARDED BY THE PRESIDENT OF THE
PHILIPPINES
MOTTO:
THE GREATEST
ABILITY IN THIS
WORLD IS:
AVAILABILITY
MOTTO:
JUST BELIEVE IN
YOURSELF THEN
YOU CAN DO
EVERYTHING!
POCHOLOGY:
Inspiring and Motivating
Myself!
By Inspiring and Motivating
Others!
Circa 1986
POCHOLOGY:
Don’t Just Dream!
Don’t Follow it!
Don’t Chase it!
LEAD IT!
POCHOLOGY:
There is no yesterday
or tomorrow:
Only Today!
Just Do it!
NOW
Pocholo Gonzales
CreatiVoices Productions
MABUHAY!
THANK YOU SO
MUCH AND
GOD BLESS YOU ALL!
Pocholo Gonzales | CEO
@pochology
www.pochology.com
pochology@gmail.com
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Advocacy branding the art of personal branding by pochology gonzales the voicemaster
Upcoming SlideShare
Loading in …5
×

Advocacy branding the art of personal branding by pochology gonzales the voicemaster

697 views

Published on

Advocacy branding the art of personal branding by pochology gonzales the voicemaster

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
697
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
25
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Advocacy branding the art of personal branding by pochology gonzales the voicemaster

  1. 1. The POWER of PERSONAL BRANDING Pocholo Gonzales | CEO www.pochologonzales.com Branding your passion
  2. 2. pochology.com fb.com/pochology twitter.com/pochology
  3. 3. FAMILY FIRST
  4. 4. Circa 1986
  5. 5. B 1990 1991 1995 PUBLIC SCHOOL PRODUCT
  6. 6. Spot the Not!
  7. 7. 1999 Graduated at the age of 19. B.A. SPEECH COMM. C.A.L. UP DILIMAN
  8. 8. BUBU CHACHA
  9. 9. MICHAELANGELO
  10. 10. CORAN - VOLTRON
  11. 11. STARSCREAM - CYBERTRO
  12. 12. BERG KATSE – GATCHAMAN
  13. 13. GUILMON
  14. 14. KURO CHAN
  15. 15. AUDIOBOOKS
  16. 16. CREATIVOICES GAMES
  17. 17. RADIO DRAMA
  18. 18. What is Personal Branding? Personal branding is the process of how we market ourselves to others. Your Self Impression = How People Perceive You
  19. 19. Most Important Decision: When people think about what makes you unique (for business or advocacy), what do you want them to say? Usually, Your Self Impression ≠ How People Perceive You
  20. 20. What Do These Things Have In Common?  The golden arches, the swoosh, and an apple icon? These are all examples of brands of McDonalds, Nike and Apple computers
  21. 21.  Branding is not just for products anymore…  Use branding concepts for yourself and your advocacy.  In this program you will learn how to establish a career brand for yourself, starting your own business “You and Me, Inc.”
  22. 22. Branding Yourself  Helps to define who you are/what you are about (or why an employer should hire you)  Branding yourself is a way of associating great value with a product (the product being you)  Branding yourself is not about getting an employer to choose you over your competition.  It is about getting the employer to see you as the only solution to their problem
  23. 23. WHO ARE THEY?
  24. 24. Mark Zuckerberg Age: 28 Net worth: $17 billion Sean Parker Age: 32 Net worth: More than $2 b Robert Pera Age: 34 Net worth: $1.5 billion
  25. 25. 1. Update Your Online Profiles
  26. 26. Experiment with lots of potential networks & channels Users: 90mm 850mm 200mm 120mm 10mm Users: 15mm Millions 14mm 7.5mm
  27. 27. 2. Start a Blog/Get Involved in the Online Conversation “Learn from your Community”
  28. 28. 3. Use New Gadgets and Free Tools and Provide something of value
  29. 29. @JKROHRS
  30. 30. 4. Create and Distribute Content of Interest to Your Customers “Interact with your Audience”
  31. 31. 5. Document yourself (no matter how small) Blog, Picture, Video
  32. 32. Writing
  33. 33. 6. Pick 2-3 Key Associations and Get Active. “Be Everywhere”
  34. 34. 7. Speak, Speak, Speak
  35. 35. VOICE 2012 ANAHEIM, CALIFORNIA, U.S.A.
  36. 36. 8. Always be helping even if you feel like you are wasting your time. “Serve the community”
  37. 37. VOTY RADIO
  38. 38. VOTY TV
  39. 39. KABATAAN NIGHT
  40. 40. ENTRANCE EXAM REVIEW
  41. 41. TREE PLANTING
  42. 42. TEAM BUILDING
  43. 43. VOTY TV GUESTING
  44. 44. VOTY TV GUESTING
  45. 45. NEWSPAPER FEATURES
  46. 46. NEWSPAPER FEATURES
  47. 47. SHOPTALK
  48. 48. TV AND RADIO APPEARANCES
  49. 49. PODCAST 2004
  50. 50. SEN. EDGARDO ANGARA
  51. 51. PETER CAYETANO
  52. 52. VP JOJO BINAY
  53. 53. 9. Pay Attention to Google “You are what Google says you are”
  54. 54. 10. Re-Invent Yourself
  55. 55. Blogs + Blogging Comment Marketing News/Media/PR SEO Social Networks Word of Mouth Q+A Sites Forums Online Video Community Building Webinars Research/White Papers Infographics Social Bookmarking COMBINE TO WIN (focus on just one, and you miss out) Direct/Referring Links Type-In Traffic Email Local Portals BONUS #11:
  56. 56. MALAYSIA
  57. 57. THAILAND
  58. 58. D U.S.A.
  59. 59. GABY LOPEZ OF ABS-CBN
  60. 60. MANNY V. PANGILINAN – PLDT/TV 5/MERALCO
  61. 61. FERNANDO ZOBEL DE AYALA
  62. 62. FIRST FILIPINO WHO WAS AWARDED IN WASHINGTON D.C., U.S.A. BY THE INTERNATIONAL YOUTH FOUNDATION
  63. 63. YOUNGEST ENTREPRENEUR FROM BATAAN WHO WAS AWARDED BY THE PRESIDENT OF THE PHILIPPINES
  64. 64. MOTTO: THE GREATEST ABILITY IN THIS WORLD IS: AVAILABILITY
  65. 65. MOTTO: JUST BELIEVE IN YOURSELF THEN YOU CAN DO EVERYTHING!
  66. 66. POCHOLOGY: Inspiring and Motivating Myself! By Inspiring and Motivating Others!
  67. 67. Circa 1986
  68. 68. POCHOLOGY: Don’t Just Dream! Don’t Follow it! Don’t Chase it! LEAD IT!
  69. 69. POCHOLOGY: There is no yesterday or tomorrow: Only Today! Just Do it! NOW
  70. 70. Pocholo Gonzales CreatiVoices Productions
  71. 71. MABUHAY! THANK YOU SO MUCH AND GOD BLESS YOU ALL!
  72. 72. Pocholo Gonzales | CEO @pochology www.pochology.com pochology@gmail.com

×