What is Personal Branding?
Personal branding is the process
of how we market ourselves to
Your Self Impression =
How People Perceive You
Most Important Decision:
When people think about what
makes you unique
(for business or advocacy),
what do you want them to say?
Your Self Impression ≠ How People Perceive You
What Do These Things Have
The golden arches, the swoosh, and an apple icon?
These are all examples of brands
of McDonalds, Nike and Apple
Branding is not just for products
Use branding concepts for yourself
and your advocacy.
In this program you will learn how to
establish a career brand for
yourself, starting your own business
“You and Me, Inc.”
Helps to define who you are/what you are
about (or why an employer should hire
Branding yourself is a way of associating
great value with a product (the product
Branding yourself is not about getting an
employer to choose you over your
It is about getting the employer to see you
as the only solution to their problem
Word of Mouth
COMBINE TO WIN
(focus on just one, and you miss out)