Creative before and after effect 1

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Creative before and after effect 1

  1. 1. Before and After<br />2011 Installation Management Symposium<br />Creative and Visual Design Breakout Session<br />Presenter: Veronica Moore<br />Family and MWR Command<br />Senior Visual Information Specialist<br />1 OF 11<br />
  2. 2. Before and After<br />Agenda:<br /><ul><li> Introduction and video presentation
  3. 3. Tips to keep in mind
  4. 4. Design style – the process
  5. 5. Before and after
  6. 6. Freelance project
  7. 7. AFC campaign
  8. 8. Overview of creating oversized materials</li></ul>2 OF 11<br />
  9. 9. Tips to Keep in Mind <br /><ul><li> Appropriate use of the Family and MWR brand
  10. 10. White space is your friend </li></ul>“Simplicity means the achievement of maximum effect with minimum means.” – Dr. Koichi Kawana, Artist, Designer, Architect<br /><ul><li> It’s not personal
  11. 11. Color
  12. 12. Fonts
  13. 13. Photography</li></ul>3 OF 11<br />
  14. 14. Design Style – The Process<br />“Great design is not an island unto itself – if has a relationship with, feeds and is supported by the culture that surrounds it. The more aware and sensitive we are of that culture – and how we might challenge, inform or shape it – the more potent our work can become.” - Brian Collins<br /><ul><li> Find your design style
  15. 15. Ways to get inspired</li></ul>“More powerful than the obstacles around us are the obstacles within us. The most potent forces that kill off new ideas are our own limitations.” <br />- Scott Belsky, “Making ideas Happen”<br />4 OF 11<br />
  16. 16. Design Style – The Process (continued)<br /><ul><li> Project management - the process
  17. 17. Trends
  18. 18. The challenge</li></ul>“Making the simple complicated is common place, making the complicated awesomely simple that’s creativity.” – Charles Mingos<br />5 OF 11<br />
  19. 19. Before and After<br /><ul><li> Project Redesign
  20. 20. Concept
  21. 21. Inspiration
  22. 22. Direction</li></ul>6 OF 11<br />
  23. 23. Army Family Covenant Campaign<br /><ul><li>Team
  24. 24. Concept/Message
  25. 25. Inspiration
  26. 26. Continuity</li></ul>7 OF 11<br />
  27. 27. Overview of Creating Oversized Materials<br />Case Study: AFC Truck Wrap<br /><ul><li> Process
  28. 28. Setup
  29. 29. Final</li></ul>8 OF 11<br />
  30. 30. Contact Information<br />Veronica Moore<br />veronica.moore3@us.army.mil<br />210.808.0279<br />9 OF 11<br />

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