Social media and healthcare fall 2013

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Lecture for pharmacy year one students in the pharmacy informatics course, fall 2013

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  • Check this link: http://cchir.org/consumer-health-informatics-course/
  • http://thecourse.webicina.com/presentations/introduction/
  • CHI -
  • Social media and healthcare fall 2013

    1. 1. Social media and healthcare Natalia Shcherbakova,B.S.Pharm, M.S.Pharm, Ph.D. Assistant Professor, Department of Pharmaceutical & Administrative Sciences September 9, 2013 Western New England University College of Pharmacy, Springfield, MA
    2. 2. Learning Objectives  Characterize main features of web 2.0 as compared to static web  Describe the current trends of social media use among healthcare professionals and patients  Apply the knowledge about social media platforms to personal education and professional development
    3. 3. Roadmap  Web 2.0  Social Media & Patients  Social Media and Healthcare Professionals  Toolbox: wikis, blogs, Twitter, Apps, MO OCs  How to get involved Image available at: http://scispeak.com/uncategorized/the-top-4-social-media-roadmap/
    4. 4.  Social media- web-based and mobile technologies used to turn communication into interactive dialogue1  Web 2.0 can broadly be defined as “social programming for everyone “ whereby the interaction between user and internet transformed from ‘read-only’ to ‘read-writeparticipate’ form.2 1Available at : http://en.wikipedia.org/wiki/Social_media F, Mayer MA, Torrent J. Opportunities and challenges of Web 2.0 within the health care systems: an empirical exploration. Inform Health Soc Care. 2009 Sep;34(3):117-26. Image available at : http://postgradproblems.com/wpcontent/uploads/2013/08/757913ac9efccba3c21197be09ac509c.jpg 2Lupianez-Villanueva
    5. 5. Patients ePatients  Passive Role  Active (engaged) role  Information given to  They seek out information them  Top down healthcare delivery  Paternalistic Medicine  Participatory medicine (internet)  Partner in healthcare Adapted from Poikonen J. “Social Media & Health 2.0,” October 2011 Image available at: http://clinicalposters.com/news/2011/0926-empowered-patient.html
    6. 6. E-patients Empowered Enabled Engaged Electronic Equal Adapted from Mesko B “Social Media in Medicine: Introduction”, Available at :http://thecourse.webicina.com/presentations/introduction/
    7. 7. Medical Apps  Clinician Tools  Help increase access to clinical information at the point-of-care  Communication  Sharing of data  Workflow  Increase  Patient Engagement  Education  Data collection and feedback  Students and Practitioners  Students: educational and productivity clinical apps  Integration into  Practitioners: clinical EHR calculators and drug  Education Slide courtesy of Timothy Aungst: “Evaluating mobile medical information applications for utilization by pharmacy students” Available at
    8. 8. Pharmacy Apps  ~814 apps appear in a search with a keyword “pharmacy”  IMedicalApps (http://www.imedicalapp s.com/about/) reviews and evaluates the apps for healthcare professionals and patients
    9. 9. Wikis  Social writing applications  Collaborative knowledge base  Research coordination  Brainstorming Image available at: http://ruonlineyet.edublogs.org/using-wikis/
    10. 10. Mayo clinic Center for Social Media
    11. 11. MOOC? http://wallppaer.com/animals/moose-wallpaper.html
    12. 12. Massive Open Online Courses (MOOCs)  EdX , 8 courses (2012) -> 67 courses (2013)  Coursera , over 100 courses (2012) -> over 400 courses (2013)  Udacity, 18 courses (2012) -> 25 courses (2013)  Stanford Online, 5 courses  Anything useful for pharmacy students? 54+ relevant courses on Coursera! 7+ relevant courses on EdX! Suggestions Fundamentals of Clinical Trials (on EdX) SciWrite (on Stanford Online)
    13. 13. How to Get Involved  Twitter thought-leaders to consider following: Physicians: @kevinmd, @FarrisTimimi, @hjluks Pharmacists: @kevinclauson, @poikonen,@DrJeffCain @TDAungst  Tweet Chats to consider lurking in: Healthcare Social Media : #hcsm every Sunday @9 pm EST Medical Education: #meded every Thursday @9 pm EST

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