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Chris Yapp Presentation for CIKTN on TSB Assessment


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A presentation by Chris Yapp for the CIKTN / TSB Partnering for Innovation event 24th March 2011 - An Assessors view of applying for grants

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Chris Yapp Presentation for CIKTN on TSB Assessment

  1. 1. Applying for Grants:An assessors view<br />Dr Chris Yapp<br /><br />
  2. 2. My experience<br />Written and been part of bid teams since 1983<br />(smallest £40,000 largest £1.5bn)<br />Assessed bids for TSB and predecessor orgs<br />Assessed proposals for Venture/Private Equity<br />Written call documents for EU<br />Assessed bids to Commercial bodies<br />Assessed proposals for CSR funding<br />
  3. 3. My summary<br />Around 80% have an idea worth funding<br />Over half fail to answer the questions<br />Creative Industries companies are very variable in proposal writing<br />Beware Jargon (ITT for ITT in ITT)<br />
  4. 4. To improve your chances<br />Read the questions<br />Get each answer into 1 or 2 sentences and expand as needed<br />Do not insult funder !<br />Avoid emotional language<br />
  5. 5. First Challenge<br />Is my project in scope?<br />Scope -Domain<br />Scope -Stage<br />
  6. 6. Second Challenge<br />Does it sound feasible?<br />Feasible -for the funding<br />Feasible - on the timescale<br />Feasible - Project Complexity<br />
  7. 7. Content Challenges<br />What are the outputs/ outcomes?<br />Assessors can’t distinguish hype from ignorance!<br />Evidence of market need/value<br />Evidence of track-record/skills<br />Rationale for public funding<br />
  8. 8. Compare<br />Our project is highly innovative<br />Mobile apps are the future. There are no health mobile apps<br />This funding will demonstrate that we can eliminate the tyranny of the Microsoft desktop<br />The key innovation in our project is..<br />While mobile apps are a growing market, to date health apps targeted at 16-25 year olds...<br />This funding will develop a simplified interface for first time users designed with over 60s in mind<br />