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PMC bank

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Logo design and positioning for home Loans & Loan Against Property for a finance institute

Published in: Economy & Finance, Business
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PMC bank

  1. 1. BrandingHome LoansLoan Against Property(Mortgages) Brand Promotion(year2008):
  2. 2. Client briefTo promote Brand as very competitive in the marketWe assure you the best deal at a very competitive Rate of interestAccordingly task is to create a Brand Identity for following productsHome LoansMortgages
  3. 3. Creative briefConsidering the customer profile of the BankSec B+( Middle Class)Sec A (Upper Middle Class)Our task:Corporate Branding of the following productsHome LoansMortgagesTo enhance over all Brand Personality of the PMC BankTo design a logo for all the two productsTo create a Baseline that communicates core value
  4. 4. BaseLineBrand Positioning :‘PMC is the one of the leading Finance Institutes growing at the veryfast rate, offer its customer the best deal at a very competitive price’Punch Line for individual product is as follows :Home Loans‘Your trust, our assurance’Loan against property‘When you need it the most’
  5. 5. Logos Simple & Elegant logo have more impact Logo is in synergy with PMC logo Baseline is written over the band to maintain the Corporate Identity Yellow color symbolizeWhen you need it the most ‘competitiveness’ Caricature captivate the essence of the communication
  6. 6. PromotionCommunication across the following mediaPrint adsHoardingsKioskBanners
  7. 7. Print ads
  8. 8. Print ads
  9. 9. Hoarding
  10. 10. Hoarding
  11. 11. Kiosk
  12. 12. Kiosk
  13. 13. Banners
  14. 14. Banners
  15. 15. PromotionTheatre ads – it will be in synergy with the design of the hoarding approved the same message would be flashing on the screen Mobile Van – Full Branded Van with all the three Brand Two Executives will be appointed exclusively to promote the products
  16. 16. Mobile Van View
  17. 17. Thank You Thank you

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