Ast adv consistency lbl_9_sept11

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created LBL concepts for Astellas, these are final designs.

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Ast adv consistency lbl_9_sept11

  1. 1. LBL designs Key word: consistencyContact jasmeet.warraich@gmail.com
  2. 2. Concept 1
  3. 3. The idea is keeping it simple. Speak the languagestatistically. Serious but gets the message across. Thegraph is self explanatory and does not beat around thebush. Simply says, Advagraf post surgery keeps you ashealthy as you used to be in your prime.
  4. 4. Concept 2
  5. 5. The concept is to show the consistency in thelife – it goes on even post transplant the sameway as it was before.Here we have shown that the consistency ofperson’s trip of enjoyment.
  6. 6. Concept 3
  7. 7. :Here we show the person’s life cycle proceed right frompre surgery to post. The time line is represented by his handand the partner at that point in his life with a correspondingimage in the background. In the end of the time line i.e afterhis surgery, he is in the constant company of the pill, thatfrom then on brings happiness and health.
  8. 8. 2000 2003 2006 2008 2011 …And he lived happily ever after.
  9. 9. Concept 4
  10. 10. TestimonyThe idea here is to create a testimonial approach to the opener. Where an advagraph user shows how the same affected his post surgical daysin a positive way. A picture speaks a thousand words and therefore we use the pictures to tell his life story and his experience combating surgical transplantation.
  11. 11. Thank you Advagraph
  12. 12. THANK YOU

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