Collaboration: It's Not Easy Being Queen

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A case study in collaboration, based on my work leading collaboration between public media organizations. Developed for the Media That Matters: Storytelling Across Platforms conference at American University in Washington, DC on Feb. 11, 2011.

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Collaboration: It's Not Easy Being Queen

  1. 1. Collaboration <ul><li>It’s Not Easy Being Queen </li></ul>Amanda Hirsch | amandahirsch.com | Twitter: @amanda_hirsch
  2. 2. <ul><li>&quot;Online: Content is king. I don't disagree. But collaboration is queen . In chess the king is the most important, but the queen is the most powerful.&quot; 
 - David Cohn, Spot.Us </li></ul>Photo By Phalaenopsis Aphrodite
  3. 3. EconomyStory CPB Investment: $3Million
  4. 4. … Plus 239 Public Media Stations <ul><li>Editorial Collaboration </li></ul><ul><li>Promotion </li></ul><ul><li>Free Web Content </li></ul><ul><li>Professional Development </li></ul>
  5. 5. Origin Story: Election 2008 <ul><li>8 partners </li></ul><ul><li>1 project manager </li></ul><ul><li>Shared web content </li></ul><ul><li>Co-production: NPR/NewsHour map </li></ul><ul><li>Building trust </li></ul>Photo by Flickr user karla_k
  6. 6. Lessons Learned* <ul><ul><ul><ul><ul><li>Collaboration isn’t efficient. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Include the muckety-mucks. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Have a website that tells your story. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Establish formal communication channels. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Invest in central staff. </li></ul></ul></ul></ul></ul>Photo by Wayan Vota *for a collaboration of this scale
  7. 7. EconomyStory.org : Telling the Project’s Story
  8. 8. EconomyStory Components <ul><li>12 partners </li></ul><ul><li>Central staff: project manager, communications manager, editorial facilitator </li></ul><ul><li>Basecamp </li></ul><ul><li>Cross-promotion via websites & social media </li></ul><ul><li>Editorial collaboration </li></ul><ul><li>Professional development </li></ul><ul><li>… and a partridge in a pear tree* </li></ul>*not really
  9. 9. Challenge: Measuring & Demonstrating Value <ul><li>The metrics challenge </li></ul><ul><li>Tracking “meta-stories” (Google Docs) </li></ul><ul><li>Project blog? </li></ul><ul><li>Creative solutions… </li></ul>
  10. 10. Challenge: Sustainability <ul><li>Grant ends. Now what? </li></ul><ul><li>What’s the sales pitch for collaboration to funders who haven’t already drunk the Kool-Aid? </li></ul>
  11. 11. Social Media: Low-Hanging Fruit “ Not everyone has time to read a press release. But, 140 characters? That’s easy to read and easy to share.” - Katie Kemple Communications Manager EconomyStory
  12. 12. #pubmedia on Twitter
  13. 13. Other Ways to Collaborate Without Funding <ul><li>Work with people you know and trust. </li></ul><ul><li>Explore tools like Publish2. </li></ul><ul><li>Just do it. </li></ul>Photo by Flickr user shareski
  14. 14. ….Let’s Collaborate! Amanda Hirsch Web : amandahirsch.com Email : hello@amandahirsch.com Twitter : @amanda_hirsch

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