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Cultivating a Culture of Storytelling at Your Nonprofit

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Amanda Hirsch's presentation to the Nonprofit Technology Conference in March 2014.

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Cultivating a Culture of Storytelling at Your Nonprofit

  1. 1. Cultivating a Culture of Storytelling #14NTCstory Amanda Hirsch @getgoodthings
  2. 2. Hi! I’m a Storyteller. • PBS • Good Things Consulting • Blogger, author • Improviser Slide 2Cultivating a Culture of Storytelling - #14NTC
  3. 3. You’re a Storyteller, Too Slide 3Cultivating a Culture of Storytelling - #14NTC & So Is Your Nonprofit
  4. 4. The Characters We Play Slide 4Cultivating a Culture of Storytelling - #14NTC
  5. 5. Why Storytelling? Slide 5Cultivating a Culture of Storytelling - #14NTC
  6. 6. Nonprofits need to tell stories that are strategic and authentic. Slide 6Cultivating a Culture of Storytelling - #14NTC
  7. 7. “When organizations, causes, brands or individuals identify and develop a core story, they create and display authentic meaning and purpose that others can believe, participate with, and share. This is the basis for cultural and social change.” - Pamela B. Rutledge, PhD, MBA, Director of the Media Psychology Research Center (@pamelarutledge)
  8. 8. Cultivating a Culture of Storytelling Slide 8Cultivating a Culture of Storytelling - #14NTC Photo Credit: Seer Snively
  9. 9. It’s All About PRACTICE Slide 9Cultivating a Culture of Storytelling - #14NTC
  10. 10. Step 1: Get Your House in Order Slide 10Cultivating a Culture of Storytelling - #14NTC Photo Credit: Renee Bertrand
  11. 11. Step 2: Mindfulness Slide 11Cultivating a Culture of Storytelling - #14NTC
  12. 12. Step 3: Influence Your Nonprofit’s Habits, Processes & Norms Slide 12Cultivating a Culture of Storytelling - #14NTC
  13. 13. Make Storytelling Normal Slide 13Cultivating a Culture of Storytelling - #14NTC Photo Credit: Matthew Wyneken
  14. 14. Find the Influencers Slide 14Cultivating a Culture of Storytelling - #14NTC
  15. 15. Get Out of Your Silos Slide 15Cultivating a Culture of Storytelling - #14NTC Photo Credit: Doc Searls
  16. 16. Listen – and Reflect Back Slide 16Cultivating a Culture of Storytelling - #14NTC
  17. 17. Recruit Ambassadors Slide 17Cultivating a Culture of Storytelling - #14NTC Photo Credit: Virginie De Bel Air
  18. 18. Learn More About Storytelling •What are other nonprofits doing? •Get cross-sector inspiration •TRY STUFF Slide 18Cultivating a Culture of Storytelling - #14NTC
  19. 19. Thank you! Please email me for a list of recommended storytelling resources. Email: amanda@goodthingsconsulting.com Twitter: @getgoodthings Slide 19Cultivating a Culture of Storytelling - #14NTC
  20. 20. Slide 20Cultivating a Culture of Storytelling - #14NTC

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