How we're working throughout Queensland to increase Online Capabilities


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This presentation was delivered in February 2012 by Yvette Adams of The Creative Collective to the South East Queensland directors of Regional Development Australia. The presentation highlights some of the key trends driving the digital economy which require new online capabilities from the entire business community in Queensland. The presentation also includes an overview of the many training solutions The Creative Collective have on offer to increase the online capability of business owners across Queensland – from free webinars offered in conjunction with the Queensland Government’s Department of Employment, Economic Development and Innovation (DEEDI) to professional development and networking events (Web Wednesdays), dedicated, live and interactive training sessions (BYO Laptops) which require participants to bring a laptop and implement actively on the day to customized social media training solutions, depending on the client’s budget and needs. To find out more about The Creative Collective see

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  • So you can choose to participate.... or bury your head in the sand and pretend it ’ s not happening. But we all know the consequences of ignorance.
  • How we're working throughout Queensland to increase Online Capabilities

    1. 1. How we’re working throughout Qld to Increase Online Capabilities YVETTE ADAMS THE CREATIVE COLLECTIVE @creativecollect
    2. 2. <ul><li>Multi-award winning and full service creative services and training agency based in Maroochydore, servicing clients nationally and internationally </li></ul><ul><li>Five full time office staff located from a head office on the Sunshine Coast, one franchisee in Newcastle and a team of 25 specialists across a wide range of creative disciplines including social media, graphic design, marketing, pr, seo, ppc, photography, video and more. </li></ul>Some introductions....
    3. 3. <ul><li>Clients are diverse with work having been completed for most industries including finance, education, health, fitness, construction, tourism, beauty, fashion and more with some excellent results achieved. </li></ul><ul><li>For a full list see: </li></ul>Our clients
    4. 6. Accept change, embrace it & progress, or be left behind…
    5. 7. <ul><li>Smart phones: anything BUT a phone! </li></ul>TREND #1: Smart phones
    6. 8. TREND #2: The rise of the tablet
    7. 9. TREND #3: Apps
    8. 10. TREND #4: More online retail
    9. 11. TREND #5: Social media
    10. 12. Some more compelling stats…
    11. 13. TREND #6: More online video
    12. 14. TREND #7: More sharing
    13. 15. TREND #8: More broadband access
    14. 16. Most common business issues… NO MONEY? NO HOLIDAYS? NO TIME
    15. 17. The Creative Collective Learning Path
    16. 18. Free Government funded webinars [DEEDI initiative] <ul><li>30 webinars held to date </li></ul><ul><li>New series starting tomorrow with heavy focus on digital marketing strategies </li></ul><ul><li>880 people participated in first round 2011 </li></ul>
    17. 19. Web Wednesdays [TCC initiative] <ul><li>Running since 2008 </li></ul><ul><li>All topics related to online success – inspiration and opinion not ‘how to’ </li></ul><ul><li>50-100 attend each event </li></ul><ul><li>Live-streaming opportunities </li></ul>
    18. 20. Livestream from 6pm Qld time 22/2/12
    19. 21. Innovation Forums [DEEDI initiative organised at a regional centre level] <ul><li>Free or low cost i.e. $33 Sunshine Coast </li></ul><ul><li>Have spoken on the Gold Coast twice (2011 – general industry + 2012 – tourism focus) </li></ul><ul><li>Generally providing practical examples of how businesses can increase digital capabilities and importance of a digital marketing strategy </li></ul><ul><li>Confirmed future dates: </li></ul><ul><li>Sunshine Coast: Tue 28 Feb – 4pm – 630pm Innovation Centre </li></ul><ul><li>Mackay: Friday 16 March 830am – 12pm – Mackay Grand Suites </li></ul><ul><li>Gladstone: Tuesday 17 April – TBC </li></ul><ul><li>Your area??? </li></ul>TO FIND OUT MORE: events
    20. 22. BYO laptop sessions <ul><li>Common problem: attendees participate in seminar and return to business and struggle to execute – time & confidence </li></ul><ul><li>Solution? Live, highly interactive and instructor led laptop sessions – working on their accounts live with support on hand </li></ul><ul><li>Locations already happening </li></ul><ul><li>Sunshine Coast </li></ul><ul><li>Mackay </li></ul><ul><li>Brisbane </li></ul><ul><li>Your area??? </li></ul>
    21. 23. Social media success squad <ul><li>But it all changes so fast! How do you keep up to date? </li></ul><ul><li>You could spend hours upon hours of studying OR participate in our Social Media Success Squad and get: </li></ul><ul><li>Monthly webinars with our social media specialist – includes key updates + opportunity to ask questions and learn in group format </li></ul><ul><li>Access past recordings on topics – 8 now available </li></ul><ul><li>Extensive resources in secure zone </li></ul><ul><li>Private Facebook group – network with others and ask social media questions – share successes </li></ul><ul><li>$47/month </li></ul>
    22. 24. Other resources <ul><li>Offline Articles – Business Matters Magazine, Domain, Marketing Magazine </li></ul><ul><li>Online articles –,, </li></ul><ul><li>Our blog – </li></ul><ul><li>Products – </li></ul><ul><li>Free videos – </li></ul>
    23. 25. Established YouTube channel: <ul><li>65 uploaded videos </li></ul><ul><li>21 recorded one hour webinars for DEEDI </li></ul><ul><li>12 (and growing) short ‘how tos’ from industry experts & CC team (clips from Web Wednesday events) </li></ul>
    24. 26. <ul><li>The Creative Collective are recognised as a leading social media company in Queensland having started on the social networks ourselves in 2008. </li></ul><ul><li>We have assisted dozens of clients to establish on social networks relevant to their business, have devised numerous social media strategies and provided social media training to hundreds of businesses both online and offline. </li></ul><ul><li>We have advised clients such as Mortgage Choice, Queensland Government, Telstra, Mr Rental, Dillon Folker Stephens on localised and national social media strategies. </li></ul>Social media <ul><li>SOCIAL MEDIA SERVICES </li></ul><ul><li>Social media set up </li></ul><ul><li>Social media management </li></ul><ul><li>Social media policy </li></ul><ul><li>Social media strategy </li></ul><ul><li>Social media training </li></ul>
    25. 27. <ul><li>YouTube channel </li></ul><ul><li>DEEDI free webinars </li></ul><ul><li>Web Wednesdays – live stream </li></ul><ul><li>Read articles, blog posts etc </li></ul><ul><li>All of 1 + </li></ul><ul><li>BYO laptop trainings </li></ul><ul><li>May get some assistance with services i.e.professional social media set up </li></ul><ul><li>All of 1+2 + </li></ul><ul><li>Customised trainings </li></ul><ul><li>Lots of services i.e. social media strategy </li></ul>
    26. 28. <ul><li>Many company’s are realising that they have a duty of care to their staff in regards to providing their staff with training in regards to best practice surrounding the use of social media and other online tools, whether that be in a personal or professional context. </li></ul><ul><li>We are in the process of developing online, self-paced learning solutions which will allow large organisations to ‘skill up’ big workforces by getting staff to complete different modules dependent on their status within the company, which can be monitored by management. </li></ul><ul><li>Effect internal training programs can result in your organisation being recognised as an Employer of Choice, and even gain further recognition by entering industry and other business awards for your efforts in this area. </li></ul>What’s to come? Online training modules
    27. 29. 07 545 11315 Stay in touch!