Beyond the Grid:A Green
Fast Company Magazine
What Makes Them Sexy?
• Business Models that give us more Creative
• Good, high-paying, fulfilling work
• Hard to outsource
• These jobs also grow more anchored jobs
What’s a Green Economy?
"A successful strategy to green the economy involves environmental
and social full-cost pricing of energy and materials inputs, in order to
discourage unsustainable patterns of production and consumption. In
general, such a strategy is diametrically opposite to one where
companies compete on price, not quality; externalize social and
environmental costs; and seek out the cheapest inputs of materials
A green economy is an economy
that values nature and people and
creates decent, well-paying jobs.‖
– UN Environment Programme, December 2008
Line loss ~10%
BLM has received 400 applications for large
solar and wind plants covering 2.3 million
rural acres. Only a few have undergone
environmental assessments—step 1 in a
The microgrid is all about
consumer control -- aligning $
incentives, with the help of IT,
to make renewables and
efficiency pay off for the
commercial developer, or
even a town.
Cisco, Google, GE, and IBM are investing
billions in the software and appliances to let
consumers and producers make intelligent,
efficient electric-power decisions.
The killer app comes when you, the
consumer, can actually profit by using power
Energy produced near point of
use. ―1000 points of light.‖
Because the scale lowers
capital risk, the economic
benefits of a dollar invested in
distributed renewables can be
an order of magnitude (factor
of 10) greater than the same
dollar invested in conventional
Amory Lovins, Small is Profitable
The right to sell your power back
to the grid at retail price.
Feed-in tariffs offer a premium over
retail price--the same financing deal
to citizens at large that utilities get
on any power plant they build.
Feed-in Tariff: Germany
Introduced in 1999, increased in 2004
Small rooftop-solar producers get 4x market
rate for 20 years for power
Installations of solar panels jumped from an
average of less than 6 MW to 600 MW.
Germany has 5.4 GIGAwatts – 1/3 of world!
World- leading industry with 250K jobs.
1 extra Euro on the average monthly bill.
Feed-in Tariff: Gainesville, FL
First in US: March 2009
4 MW of solar a year for the next 10
City reached its 2009 cap in just three
weeks; now full through 2016.
Entrepreneurs are moving in to finance,
install, and maintain solar panels across the
city on private and commercial property.
Feed-in Tariffs Sweeping USA
Vermont first statewide program.
Oregon pilot program in effect April 1,
Washington State & Hawaii have
South Dakota, California, Indiana,
Minnesota and Michigan have considered
"It's inevitable that consumers will
continue to want to exercise more
involvement in energy decisions,"
says Allan Schurr at IBM. "Our
research shows that only 30% of
consumers are satisfied with the
passive ratepayer role...The force
is very strong."
―The charm of the feed-in tariff
is solid, take-it-to-the-bank
security and confidence for
the investing community.‖
--Rep. Jay Inslee (New York
Harnessing the force of the
American consumer to save