A West Virginia
Creative Economy

            Kevin Stolarick, PhD
              Research Director
The Rise of the Creative Class




2
The Rise of the Creative Class


                                     Creative

                                     Servi...
U.S. Creative Economy


                       Knowledge     Service     Working



    Workers (Talent)   40,379,520   59...
U.S. Creative Class

    • 30 (% of the workforce)
    • 40 (million people)
    • 50 (% of the wages)
    • 70 (% of the ...
West Virginia’s Creative Economy


                       Knowledge    Service     Working



    Workers (Talent)      18...
Who Works in Creative Class?


            Creative Class: TAPE

    T = Technology and R&D Innovation
    A = Arts and Cu...
Who are the 40 Million?
Occupations                                              Workers      Salary ($B)
        Computer...
U.S. Creative Sector Growth
Occupations                                         Growth       New Jobs
                    ...
The “4 T Theory” of Regional
     Prosperity



           Talent
                                      Regional
         ...
Benchmarking West Virginia (and its Regions)




11
West Virginia - Overall




12
Technology

                  “A high technology base is both a
                  necessary condition for and a result
   ...
West Virginia - Technology




14
Talent

              “The concentration of people in the
              Creative and Super Creative Classes,
             ...
West Virginia - Talent




16
Tolerance (Diversity / Inclusiveness)
                       “Diversity has become a politically
                       ch...
West Virginia - Tolerance




18
Territory Assets
                        “What Creative people look for in
                        communities are abundan...
Territory Assets (Quality of Place)

                        •   Economy/Growth
                        •   Housing
      ...
Creativity Index
                        “The key to understanding the new
                        economic geography of c...
Creativity Index – Leading Indicator
                                % of
                             Benchmark
         ...
Creative Class Theory Outside “Major”
     Urban Centers




23
“Urban” Policy

      Urban policy
                      is not
                               social policy.




24
“Urban” Policy

      Urban policy
                      is not
                               social policy.
      Urban ...
“Urban” Policy

     What about “non-urban” areas??

     • ThinkBig
     • Look Big
     • Use a shotgun, not a rifle



...
Think Big




27
Look Big




28
“I can see the cities...”




29
30
Betwixt & Between




31
Betwixt & Between




32
Use a Shotgun not a Rifle




33
Closing Story – Prince Edward County Ontario

                        •   “A Fool & Forty Acres”

                        ...
For More Information

     • Richard    Florida’s books
      – “The Rise of the Creative Class”
      – “The Flight of th...
Thank You
Kevin Stolarick
kms@rotman.utoronto.ca
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Create WV 2009 Keynote Stolarick

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Create WV 2009 Keynote Stolarick

  1. 1. A West Virginia Creative Economy Kevin Stolarick, PhD Research Director
  2. 2. The Rise of the Creative Class 2
  3. 3. The Rise of the Creative Class Creative Service Working Farming 3
  4. 4. U.S. Creative Economy Knowledge Service Working Workers (Talent) 40,379,520 59,769,270 31,949,350 % of Workforce 30.5% 45.1% 24.1% % of Wages 48.8% 30.4% 20.6% 4
  5. 5. U.S. Creative Class • 30 (% of the workforce) • 40 (million people) • 50 (% of the wages) • 70 (% of the discretionary income) 5
  6. 6. West Virginia’s Creative Economy Knowledge Service Working Workers (Talent) 183,310 319,900 191,700 % of Workforce 26.3% 45.9% 27.5% % of Wages 41.7% 30.9% 27.2% 6
  7. 7. Who Works in Creative Class? Creative Class: TAPE T = Technology and R&D Innovation A = Arts and Culture P = Professional and Managerial E = Educating and Training 7
  8. 8. Who are the 40 Million? Occupations Workers Salary ($B) Computer and mathematical 3,076,200 212.99 T Architecture and engineering 2,430,260 160.85 Life, physical, and social science 1,231,070 73.45 Healthcare practitioners and technical 6,713,760 416.46 A Arts, design, entertainment, and media 1,727,390 72.09 Management 5,892,930 541.72 P Business and financial operations 5,826,140 349.55 Legal 976,740 83.37 Sales and related occupations 4,298,580 249.76 E Education, training, and library occupations 8,206,450 371.91 Total 40,379,520 2,532 8
  9. 9. U.S. Creative Sector Growth Occupations Growth New Jobs (2004-2014) (000; by 2014) Computer and mathematical 30.7% 1,389 Architecture and engineering 17.1% 876 T Life, physical, and social science 16.4% 531 Healthcare practitioners and technical 25.8% 3,047 A Arts, design, entertainment, and media 14.9% 851 Management 11.3% 2,757 Business and financial operations 19.1% 2,163 P Legal 15.9% 336 Sales and related occupations 9.6% 408 E Education, training, and library occupations 20.0% 3,558 9
  10. 10. The “4 T Theory” of Regional Prosperity Talent Regional Growth and Technology Tolerance Prosperity Territory Assets 10
  11. 11. Benchmarking West Virginia (and its Regions) 11
  12. 12. West Virginia - Overall 12
  13. 13. Technology “A high technology base is both a necessary condition for and a result of a region having a strong creative economy. Being known as a "high-tech" region helps to attract the creative workforce, which, in turn, generates new technologies making the region even more high-tech.” 13
  14. 14. West Virginia - Technology 14
  15. 15. Talent “The concentration of people in the Creative and Super Creative Classes, has a stronger relationship with economic growth. Creative people don't just cluster where the jobs are. They cluster in places that are centers of creativity and also where they like to live. Places need a people climate -- or a creativity climate -- as well as a business climate.” 15
  16. 16. West Virginia - Talent 16
  17. 17. Tolerance (Diversity / Inclusiveness) “Diversity has become a politically charged buzzword. To some it is an ideal and rallying cry, to others a Trojan-horse concept that has brought us affirmative action and other liberal abominations. Creative Class people use the word often, but not to press any political hot buttons. Diversity is simply something they value in all its manifestations.” 17
  18. 18. West Virginia - Tolerance 18
  19. 19. Territory Assets “What Creative people look for in communities are abundant high- quality amenities and experiences, an openness to diversity of all kinds, and above all else the opportunity to validate their identities as creative people. Places are valued for authenticity and uniqueness … Authenticity comes from several aspects of a community … It comes from the mix … Authenticity is the opposite of generic.” 19
  20. 20. Territory Assets (Quality of Place) • Economy/Growth • Housing • Culture • Climate • Education • Healthcare • Recreation • Dis-amenities – Crime, Weather • Transportation – Connectedness 20
  21. 21. Creativity Index “The key to understanding the new economic geography of creativity and its effects on economic outcomes lies in the 3T's of economic development: Technology, Talent, and Tolerance. Each is a necessary but by itself an insufficient condition: To attract creative people, generate innovation and stimulate economic growth, a place must have all three.” Leading Indicator 21
  22. 22. Creativity Index – Leading Indicator % of Benchmark Average Region (100 = Average) West Virginia 37% Charleston 75% Hagerstown 61% Huntington 63% Morgantown 89% Parkersburg 70% Washington DC 106% Weirton 66% Wheeling 75% Winchester 98% 22
  23. 23. Creative Class Theory Outside “Major” Urban Centers 23
  24. 24. “Urban” Policy Urban policy is not social policy. 24
  25. 25. “Urban” Policy Urban policy is not social policy. Urban policy is economic policy. 25
  26. 26. “Urban” Policy What about “non-urban” areas?? • ThinkBig • Look Big • Use a shotgun, not a rifle 26
  27. 27. Think Big 27
  28. 28. Look Big 28
  29. 29. “I can see the cities...” 29
  30. 30. 30
  31. 31. Betwixt & Between 31
  32. 32. Betwixt & Between 32
  33. 33. Use a Shotgun not a Rifle 33
  34. 34. Closing Story – Prince Edward County Ontario • “A Fool & Forty Acres” • “Creative Tourism” •  Creative Residents •  More Creative Residents • Fine (local) Food, Wine, Art •  Digital Media, Consulting, others • Leveraging Location • Reinforcing Serendipity 34
  35. 35. For More Information • Richard Florida’s books – “The Rise of the Creative Class” – “The Flight of the Creative Class” – “Who’s Your City?” • www.martinprosperityinstitute.org • www.creativeclass.com 35
  36. 36. Thank You Kevin Stolarick kms@rotman.utoronto.ca

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