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Making Meaning. Proximity, Presence and The Internet of Things.

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The internet of things is a hot topic but if not used properly can become quickly intrusive. This presentation I gave at an internet of things meetup about Making Meaning and the idea of Context when using these technologies to communicate with potential customers.

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Making Meaning. Proximity, Presence and The Internet of Things.

  1. 1. MAKING MEANING Proximity, Presence and Environmental Technology 10/30/2014 Copyright 2013 The Ruckus Company *
  2. 2. *Don’t be spammy Copyright 2013 The Ruckus Company
  3. 3. Environment Technology & Mobile Environment Aware Technology uses electronic sensors to detect an objects presence in a given physical place within a given distance, at a given time and then based on a set of pre-defined rules and preferences allows that place to identify, interact and exchange information and communication with that object (human, animal, inanimate object) within the space it occupies. Copyright 2013 The Ruckus Company
  4. 4. What is the relationship you’re creating? We’re all just a bunch of fish I’m an individual fish Copyright 2013 The Ruckus Company
  5. 5. The interrelated conditions in which an event occurs; a setting. Copyright 2013 The Ruckus Company Context is everything
  6. 6. Why does context matter? Copyright 2013 The Ruckus Company ★Where am I? ! ★Why am I there and what am I doing? ! ★When am I there? and of course… Who am I?
  7. 7. Copyright 2013 The Ruckus Company What is “here”?
  8. 8. Copyright 2013 The Ruckus Company
  9. 9. Why am I “here” / What am I doing? Copyright 2013 The Ruckus Company
  10. 10. Presence vs. Proximity (at vs. in/near) Copyright 2013 The Ruckus Company
  11. 11. *from Guy Kawasaki - The art of innovation:, TEDx Copyright 2013 The Ruckus Company The BEST products…
  12. 12. Presence uses the physical act of a customer walking into a place of business as the trigger to enable automated at-door mobile communications between a business and their customers the moment they enter the store… to enable a valuable and meaningful exchange. Copyright 2013 The Ruckus Company Presence vs. Proximity
  13. 13. Context + Relevance = Meaning What about my preferences? Copyright 2013 The Ruckus Company
  14. 14. How can I present an *individual with the most relevant information for that context. * These are individuals, not just fish for you to throw your net at. Copyright 2013 The Ruckus Company
  15. 15. Examples Copyright 2013 The Ruckus Company
  16. 16. What am I getting, when and what’s in it for me? Copyright 2013 The Ruckus Company
  17. 17. What am I getting, when and what’s in it for me? Copyright 2013 The Ruckus Company
  18. 18. What am I getting, when and what’s in it for me? Copyright 2013 The Ruckus Company
  19. 19. What am I getting, when and what’s in it for me? Integrate at-door with social media activity to drive in-store Copyright 2013 The Ruckus Company rewards and promotions based on social behavior and preferences.
  20. 20. “Thanks for showing up” Copyright 2013 The Ruckus Company

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